Your Next Trip Starts in Your Feed with @hotel

Those times when planning a trip meant opening 15 tabs, comparing prices on Booking or Expedia, and getting lost in conflicting reviews are behind us. Today, the new starting point for travel isn’t an agency or a search engine… it’s your own feed.

WHAT IT IS?

@hotel is a travel booking platform that allows users to book hotels through Instagram, TikTok, and its own website, “ww.athotel.com”. The creators of this innovative idea are Konrad Waliszewski and Andy Acs, who originally founded the app TripScout in 2015, which was rebranded in 2022 as @hotel. The main goal of @hotel is to prioritize consumers above all else offering unmatched value with better prices, curated community insights, and amazing customer services. They have turned social media into its main booking channel and they are revolutionizing the travel industry with a digital strategy that combines content, community, and conversion.

WHY IT´S COOL?

  • Full integration with social media: @hotel operates mainly through platforms like Instagram and TikTok, turning inspirational content directly into booking opportunities without leaving the app.
  • Social commerce and authentic content: The goal is to create desire through visual content, local recommendations, guides, and videos made by influencers and creators.
  • Simplified booking process: Users can book directly from social media with just a few clicks without searching through countless options.
  • Focus on community and content creators: They work closely with influencers and creators to keep content fresh and authentic. In addition, they encourage content creators and users to share their recommendations, earning commissions on bookings, creating a decentralized and scalable system.

WHY IT HAS FUTURE GROWTH POTENTIAL?

In my opinion, @hotel has great potential to grow because it uses social media (mainly Instagram), where many people find travel ideas today. It also makes the booking process very easy and works with creators to share real and inspiring content. This matches perfectly with the idea of how people like to plan trips nowadays, especially Generation Z and younger audiences. In addition to that, @hotel offers unbeatable prices and a traveler care team available 24/7. Considering all of this, @hotel can reach a lot of travelers in the future.

“You may only travel a few times a year, but if you love to travel, you think about it every single day,” Tripscout CEO Konrad Waliszewski

RESOURCED LINKS:

https://athotel.com/: Your Next Trip Starts in Your Feed with @hotel

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  1. How cool is this "Seed"?

    Does it have future growth potential?

    TikTok becoming a digital booking agency! Clever from Tiktok. Cleverly hunter by you. Thanks Carl
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  2. From endless tabs to one simple scroll — this is how booking should feel. Smart, social.
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  3. How cool is this "Seed"?

    Does it have future growth potential?

    Hello Marta, truly an interesting blog that really highlights the power of digital marketing, as well as the magnet terms that the professor mentioned in that class. A good job
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  4. How cool is this "Seed"?

    Does it have future growth potential?

    This blog is good news for me! Sometimes when i travel i spend hours looking for the hotel that i will stay an i am a visual person so i need to see in detail what are the options that i have, now that Tik Tok is new channel to do it, i will definitely use it. Thanks and very well explained blog.
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  5. How cool is this "Seed"?

    Does it have future growth potential?

    Cool hunt, Sara! I don’t use TikTok, but thanks to your blog I can now really see how social media is becoming the new front desk. Loved how you explained the community + content + conversion angle, super clear and engaging.
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  6. How cool is this "Seed"?

    Does it have future growth potential?

    Cool blog post. It makes booking definitely easier if you see a post, and go directly to booking your stay… no longer opening several internet taps. Cool concept, similar to TikTok Go. I would love to see more magnet terms in bold writing. Nicely written.
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