WHAT IT IS?
When you sleep in complete darkness, your body’s pineal gland produces more melatonin the hormone that regulates circadian rhythm (your internal clock). Even small amounts of light (streetlights through curtains, LED indicators, phone screens) can suppress melatonin secretion, tricking your brain into thinking it’s still daytime. The hotels can manage to do much things to help the guest reach this darkness, but none of theme goes as deper as this hotel.
Deep Sleep Hotel is a unique property located near the town of Blaenau Ffestiniog in Snowdonia National Park (Eryri), North Wales, United Kingdom, and it holds one of the most remarkable records in the hospitality industry. It’s the deepest hotel in the world, you must descend 419 meters, which requires about an hour of caving, following a 45-minute walk to reach the entrance.
This unique hotel gives you a new kind of traveling experience since it creates both a scenario, an experience to reach there and a complete service that places you in a mysterious and exciting location. This experience costs only £399, including meals, guides, and lodging.”
WHY IT´S COOL?
- Just the arrival and the departure is an experience itself, from the from the trip through the forest, to the cave entrance, and the one-hour caving, it’s awesome the great experience you can enjoy only by arrival to this mysterious place.
- It’s the deepest hotel in the world, so the Instagram photos will be amazing, and this will be an incredible anecdote to share with friends and family, and you will create an invaluable memory.
- It’s not a traditional hotel, but it’s more like a camp, so the experience is more alike to this kind of service, so we won’t be expecting anything fancy or luxury, even though the quality and services match the professionalism required needed for this particular and maybe dangerous kind of service.
- Expedition style meals, not only through the activity but also through the meal, this means that we can picture ourselves as a professional going deeper into the unknown
- By interaction with the other guest, the atmosphere invites you to meet people, from the large picnic table to the rooms, which you might share if you don’t pay for a private room. The experience looks ahead to make you interact and get to know people with the same interest of a unique place.
- The silence of the cavern (If the group allows it) you will hear the dripping and running water, this will be an opportunity to connect with you and your inner voice.
- Guide and information about the salt mine: because knowledge is power, the guides will give explanations and will provide plenty of historical information about the fascinating environment
- Each one of these means a great reason of why this place is awesome but let us keep in mind that its attractiveness comes from the nature of the mountain.
WHY IT HAS FUTURE GROWTH POTENTIAL?
The future for this project may be limited in scope, but it is undeniably bright. Although still very young (it was launched in 2023) it already shows strong potential for growth. Opportunities range from increasing income through bookings, to developing new immersive projects inspired by this concept, or even exploring franchising models that could replicate the experience in other parts of the world.
For the founders, the challenge and the opportunity lie in how well they structure the business model and sustain its relevance. In an industry where novelty often fades quickly, their ability to innovate, manage operations effectively, and communicate the uniqueness of the project will determine long-term success.
As a product, this type of experience represents something rare and unforgettable an activity that travelers would consider a “once-in-a-lifetime” adventure. That positioning alone gives it great value. Furthermore, with proper development, it could evolve into a model of tourism that not only entertains but also highlights natural environments, conservation, and authenticity. This blend of exclusivity, sustainability, and originality has the power to create a differentiated niche, ensuring its place in the future of experiential travel.
References:
Camila Altieri
Sebastian Duran Otaola
Gourav Makam
Eva Jannat
Thaleia Bamiha
Sheima El Boutaybi
Luisa Fernanda Raigozo Rey