Sira10 – The Hidden Gem of Gràcia’s Experience Economy

WHAT IT IS?

Sira10 (also called Sira Deu) is a coworking and hybrid creative hub in the heart of Gràcia, Barcelona – Carrer Verdi, 85.

The space has a unique past: It was once a traditional tocinería (butcher shop), now reinvented into a place that blends work, creativity and lifestyle.

Here you’ll find: 

• Flexible coworking desks and showrooms/pop-ups for brands and creators.
• Workshops and creative labs, where people build everything from lamps to instruments, turning ideas into hands-on experiences.
• A corner for exercise and movement, because travelling workers value well-being as much as productivity.

Sira10 isn’t just an office. It’s an urban micro-universe of experiences where you can stay, work, connect, collaborate, and create your own story.

WHY IT´S COOL?

• Special location: Located in Vila de Gràcia, one of Barcelona’s most vibrant special locations, surrounded by creativity, art, and lifestyle culture.
• Travelling worker concepts: Offers 24/7 access, perfect for digital nomads seeking more than just WiFi
• Do your own experience: Launch a product, host a tiny experience or create your own collaborative project – All in here
• Tiny Experience Hub: It’s a sticky, urban hub with soul and creativity at its core

WHY IT HAS FUTURE GROWTH POTENTIAL?

Sira10 perfectly aligns with global shifts in how people live, travel, and work. The rise of the experience economy, remote work, and creative entrepreneurship means people are seeking spaces that inspire — not just desks with plugs.

• Blending work and lifestyle: As the line between life and work continues to blur, places that combine productivity with well-being and creativity will keep gaining traction.
• Community over company: Modern professionals and digital nomads value belonging and collaboration. Sira10’s local-global community model creates organic growth through word-of-mouth and shared experiences.
• Urban regeneration: By transforming a traditional butcher shop into a creative hub, Sira10 represents the future of adaptive reuse and sustainable city culture — reviving Gràcia’s heritage through innovation.
• Scalability: The concept can easily expand into other artistic neighbourhoods worldwide, offering a replicable formula for hybrid workspaces infused with local identity.

In short, Sira10 thrives at the crossroads of creativity, community, and conscious living — the three magnets driving the future of urban experience hubs.