WHAT IT IS?
Nike × Fortnite: Run the Game is where sweat meets skin and pixels meet power.
Lace up IRL, grind, level up — every move unlocks exclusive Fortnite skins, rare drops, and digital clout.
Win in-game? Score exclusive sneakers, secret perks, and flex-worthy rewards.
It’s not just a collab.
It’s a hybrid ecosystem, a magnet of motion and momentum — where your hustle in real life fuels your legend online.
You don’t just play the game.
You run it.
It’s not just a collab — it’s a physical-digital ecosystem, where the virtual and real world fuel each other.
WHY IT´S COOL?
- Cross-World Flex: Your avatar mirrors your IRL grind — showing off your energy in both worlds.
- Gamified Fitness: Makes working out fun and competitive, not a chore.
- Exclusivity & Status: Limited drops, rare skins, and sneakers make it hype-worthy and collectible.
- Cultural Resonance: Blends sneaker culture + gaming + social media — three pillars of Gen Z lifestyle.
WHY IT HAS FUTURE GROWTH POTENTIAL?
- Digital-Physical Integration: The trend of metaverse × IRL experiences is only growing. Nike × Fortnite is ahead of the curve.
- Gen Z Adoption: This generation doesn’t separate gaming from life; they embrace crossovers.
- Endless Expansion: New games, fitness features, social features, and limited drops can be layered over time.
- Data-Driven Engagement: Nike can track movement trends, gamer habits, and preferences, creating a long-term ecosystem.
In short: it’s fun, exclusive, and scalable. A collab that doesn’t just sell products — it builds a lifestyle.
Sheima El Boutaybi
Science of the Time
anamay shah
Sebastian Duran Otaola
Eva Jannat
Eva Jannat
Diana Eid Dibos