WHAT IT IS?
EcoSnap Stay is a gamified mobile app that connects to eco-certified hotels and rewards guests for their sustainable actions during their stay. It works like this: every time a guest chooses a sustainable option,like skipping daily towel changes, eating plant-based meals, using refillable bottles, or walking instead of driving. They can “snap” proof through the app (photo or quick tap integration with hotel sensors). Each sustainable choice earns EcoPoints, which can be exchanged for discounts, experiences, or donations to green projects supported by the hotel.The app connects directly with the hotel’s PMS and digital loyalty program, allowing guests to track their personal sustainability impact and share their achievements on social media.
WHY IT´S COOL?
It’s cool because it uses the same dopamine design that makes people scroll endlessly on social media, but this time, for good. Each eco-action becomes a micro-achievement,a trigger of satisfaction and belonging. Sustainability turns into a digital lifestyle, not a lecture. It’s also cool because it builds a new type of digital marketing. Instead of spending on ads, hotels let their guests become the voice of the brand. Every shared eco-challenge, every story of someone earning EcoPoints, becomes authentic user-generated content. The message spreads not through influencers — but through involved guests.The app is cool because it understands that the next big luxury isn’t excess — it’s impact.In a time when travelers want to feel part of something meaningful, EcoSnap Stay gives them that quiet sense of pride: I’m not just staying here; I’m making a difference.And finally, it’s cool because it connects the invisible dots data, experience, and emotion.By analyzing how people interact with sustainability (what they skip, what they share, what they love), the hotel gains insights that help shape smarter marketing strategies and more personalized eco-offers.
WHY IT HAS FUTURE GROWTH POTENTIAL?
- The experience economy is moving from storytelling to story-living: people crave spaces that respond to them.
- For hotels, it’s a new marketing channel hidden in design — every wall, every hallway becomes part of the brand voice.
- It could redefine loyalty: guests return not for service alone, but to “hear what the building says next.”

Bibliography:
https://www.weforum.org/publications/
https://globalwellnessinstitute.org
Sheima El Boutaybi
Milana Moldovanov
Gourav Makam
Thaleia Bamiha
Eva Jannat
Glauco Rivera
Camilla ALTIERI