Red Bull Gives You Wings

WHAT IT IS?

In a world dominated by digital noise, few brands have mastered the art of standing out. One that consistently soars above the rest is Red Bull; not just a beverage company, but a global content powerhouse. Red Bull’s digital marketing isn’t just about selling energy drinks; it’s about selling a lifestyle, a culture, and adrenaline-pumping experiences. Red Bull doesn’t market itself as a beverage brand, but more of a media house that happens to sell energy drinks. The risk factor of Red Bull partners is the key selling point and what has made this company in particular stand out from the rest. This media company has an enormous digital loyalty loop, and they make being one of the biggest media companies in the world effortless.

The marketing of memorable moments are done with one-of-a-kind drone footage taken by the best videographers digital marketing offers. Every single year, Red Bull challenges its athletes to surpass world records. This company is associated with over 200 world records, all digitalized to promote the brand in a very unique way. The scalability of this company is in some words ‘endless’.

WHY IT´S COOL?

• Red Bull’s live events like the Red Bull Air Race, Crashed Ice, and Red Bull Rampage are legendary. But what makes them digitally genius is how they’re broadcasted, streamed, and repurposed online.
• Red Bull’s drones are so advanced that other companies are hiring their cinematographers for their own campaigns. The Cannes Lion’s Festival has been renowned for hiring Red Bull’s aerial photography team to capture footage of celebrities and attendees, which they call the “Dronie” campaign.
• Drone footage is a type of experience economy which this company does effortlessly. By being so advanced in aerial footage, you feel like you are the one in the video and can interact in a more personable way.

WHY IT HAS FUTURE GROWTH POTENTIAL?

Red Bull partners with extreme athletes, musicians, and creators who embody its brand values. These influencers serve as authentic brand ambassadors, not traditional endorsers. Red Bull’s digital marketing strategy is proof that great brands don’t just sell products, they sell ideas, aspirations, and moments. By focusing on experience over exposure, Red Bull doesn’t chase attention. Although it is not their forte, this company is also extremely instragammable both with their athletes as well as with their drone experiences.

• Behind the adrenaline-filled stunts and jaw-dropping visuals is a data-savvy approach. Red Bull tracks audience engagement, video performance, and cross-channel trends to better understand today’s society and their grasping of the content.
• The rise of social media influencers is one if not the most impactful in terms of platforms and given that this company has every single platform filled with experiences and tiny experiences, it is the future or marketing

References:

How the world’s fastest filming drone was built

Red Bull Company: Giving Wiiings to People & Ideas

Best Drone videos: 11 adrenaline-pumping videos