Store at the reach of your palm!

WHAT IT IS?

In this era, technology is the solution to many problems, Innovation is one of the everyday ally to companies willing to create an impact. Endless possibilities on how to use AI are been developed, in the case of Sephora, Ai is promoting sale, for example (not limited) by creating a portal where you can have a VR delivering a omnichannel experiences. Sephora is actively connecting the offline with the online without the customer feeling the broad difference between experiences.

The use of Ai and AR (augmented reality) are the tools that make the Sephora experience to be delivered by the app. In other to catch the customers in a digital loyalty loop, Sephora, offers tiny experiences like the option for digital visitors, to have the option to “try” some of the cosmetic products on themselves, to compare tones and see which fits better. Bonding with the customer by making them feel that Sephora understand the uncertainty of online shopping. Additionally, the app collects data on customer preferences, locations, and purchasing behaviors to deliver tailored product recommendations and personalized marketing. This data-driven approach not only enhances the customer experience but also drives customer loyalty and sales growth.

WHY IT´S COOL?

• AI is the future: Sephora takes advantage of the latest technology to facilitate a customer experience.
• Omnichannel usage: they not only bet on way to deliver their message, they use different platforms so for the customer to access their brands a products in a more accesible way.
• Data-driven personalization: By getting to know the customers with the use of their app, they give a wholesome tailored experience.
• Immediacy: In a world were people like to wait less, this Sephora AI portal mitigates the necessity to invest time traveling to a shop in a proper scheduled time, instead log in, virtualize and shop.
• Details that matter: The Sephora insider data information is not only to be used as for sales purposes, they as well gather customer birthday information so for them as an additional touch point, they send a gift in the special day so to build customer rapport .

WHY IT HAS FUTURE GROWTH POTENTIAL?

Sephora’s integration of AI and AR technologies positions the brand for strong future growth. As consumers increasingly seek personalized, convenient, and immersive shopping experiences, these technologies directly align with evolving expectations. AI enables Sephora to continually improve its understanding of customer preferences through data analysis, ensuring product recommendations and marketing strategies remain relevant and effective over time.

Meanwhile, AR continues to bridge the gap between online and in-store experiences, reducing the hesitation customers feel when purchasing beauty products without physical testing. As AR and AI technologies advance, the accuracy, realism, and interactivity of Sephora’s virtual try-on tools will only increase, deepening customer trust and satisfaction. A recent study reveals that by this initiative, the sales increased by 35% Moreover, the scalability of these tools means Sephora can easily expand personalized beauty experiences to new markets and platforms, reinforcing its position as an industry leader.

References:

Beauty Insider | Sephora

AI is changing guest behavior: adapt before it’s too late

Sephora welcomes connected beauty with a new 3.0 store experience – FashionNetwork