WHAT IT IS?
Lopesan Hotels (based in the Canary Islands and Spain) experiment with gamified digital marketing campaigns, especially for seasonal offers. They’ve run online booking games where guests play to unlock discounts, rewards, or holiday packages making the booking journey more interactive.
WHY IT´S COOL?
- Feels adventurous booking a holiday turns into a little game of chance.
- Adds a touch of risky excitement “Will I unlock a secret deal?”
- Naturally socialpeople share their results and rewards with friends.
- Tied to special locations the Canary Islands vibe already feels like a prize.
- Offers PERSONALISATION rewards and offers adapt to the type of traveler (families, couples, groups).
- Feels like you’re secretly winning extra value guests love the surprise element.
WHY IT HAS FUTURE GROWTH POTENTIAL?
Gamification captures younger audiences who are bored of search–book–pay routines. By making booking playful and interactive, Lopesan positions itself as not just a hotel, but part of the fun journey from the very first click — something that will become a standard in hospitality marketing.
Eva Jannat
RAYAN AL SHARIF
Thaleia Bamiha
Science of the Time