WHAT IT IS?
Color run is a 5 km long distance of fun, engagement and fitness.
The only rules are: Wear white at the start and finish the raise as colorful as possible.
The participants pay 14 Euros and are stained with colors every kilometer.
There are no winners in this race. You join to “make memories, make magic, make more. TOGETHER!
WHY IT´S COOL?
- Color Run finds people who would not normally run and the low price makes it accessible to everyone
- It is extremely eye-catching and Instagrammable with all the color and possibilities for amazing pictures
- The inclusivity, you come here to have fun with your friends and it does not matter if you are big or small, rich or poor. Everyone can join!
- There is a magic show and concert afterwards and every 20 minutes there is a color rain making this a full day experience.
- DON’T BE BORING!
WHY IT HAS FUTURE GROWTH POTENTIAL?
Color run has existed for 10 years and has had significant growth already.
However, I think the growth potential is still huge as they now start with superhero-themed runs and that can be extended into different categories.
I also noted that it only exists in the Philippines of all of Asia and only South Africa in Africa which gives opportunities.
The low price makes this event possible to set up anywhere and not just a novelty for developed countries.
People need to be healthier and after completing Color Run they have a story to tell and a memory to share.
Source: https://thecolorrun.com/
0 comments
Very fresh and surprising, Martin. Total fun experience that will draw new prospects to fitness. Documentation is a bit weaker. Would have learned earlier that this is the Phillipines for a starter. Anyhow, will send it to the boys. C U in class.
This is definitely not a boring experience. I really liked the concept and how you wrote about it in a simple way so it would be easy to follow.
Nice trending post!
I’ve heard of this race back in Mexico and has a huge potential, especially for Gen Z people
I am not a runner, but 100% funny to be a part of this event.