One size fits all? No, we value individuality!

WHAT IT IS?

I’m not usually the type to write about beauty brands, but I found this topic really interesting! Yesterday I was speaking with my girlfriend and she mentioned something that caught my attention: Fenty Beauty, the makeup line launched by Rihanna in 2017, completely shook the beauty world. Why? It did something revolutionary, it made inclusivity the centerpiece of its brand.

Fenty Beauty’s debut was all about foundations. Most makeup brands have, historically, offered limited shades, often leaving people with darker or very light skin tones out of the equation. Rihanna said “no more” and launched a range of 40 foundation shades (now over 50!) catering to everyone, from the fairest to the deepest skin tones. It was a game changer for people who, for so long, struggled to find makeup that matched their skin.

This move wasn’t just about beauty; it was a powerful statement. Fenty showed the industry that inclusivity sells. It became clear that people weren’t looking for another “one-size-fits-all” makeup line. They wanted options that respected their individuality. And Fenty delivered, paving the way for other brands to follow suit.

The success of Fenty Beauty has been phenomenal, and it wasn’t just because of Rihanna’s star power. It was because of its inclusive message: beauty is for everyone, regardless of skin tone. It’s a brand that made people feel seen and celebrated, and that’s what truly set it apart.

So, even if makeup isn’t my usual writing topic, I have to give credit where it’s due. Fenty Beauty didn’t just create products, it started a revolution in the beauty industry.

WHY IT´S COOL?

  • Inclusive
  • Connects with the needs of younger generations
  • Revolutionary
  • Says to “One size fits all”
  • Personalization

WHY IT HAS FUTURE GROWTH POTENTIAL?

Inclusivity as a Core Value: Fenty Beauty’s foundation of inclusivity isn’t just a marketing strategy—it’s a reflection of changing societal values. Consumers are increasingly gravitating toward brands that embrace diversity, and Fenty set a new standard.

Moreover, Fenty is continously growing thanks to Rihanna’s Global Influence: Rihanna isn’t just a pop star, she’s a cultural icon with a massive global following. Her personal involvement in the brand, combined with her ethos of empowering everyone to feel beautiful, gives Fenty an authenticity that resonates. This celebrity influence gives Fenty ongoing visibility and brand loyalty.

Growing Demand for Customization: Consumers today are looking for products that feel personalized to their specific needs. Fenty Beauty’s extensive shade range and inclusive approach to beauty tap into this demand for customization. As more consumers seek products that reflect their individuality, Fenty is perfectly poised to meet those expectations.

Social and Ethical Awareness: Beyond inclusivity, Fenty has built a reputation for being ethically conscious, highlighting diverse models in campaigns and avoiding outdated beauty standards.

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    1. How cool is this "Seed"?

      Does it have future growth potential?

      Spot on (again), my friend. Knew the brand – I have a cosmetics client – but didn’t know this ‘wow’ characteristic of it : inclusivity. Beautiful pics as well. And very well-written. Some sentence so are redundant, please, bear in mind smart & short. Also you categorization of Trend fields and Tag are minimal/weak. At least you should have tagged the brand name! And as category: beauty/cosmetics. But, all in all: sharp, wow, Gen-Z/YM-focused (you could have mentioned that). Thanks. CR
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    2. Mattia , so interesting and cool! You talk about many aspects that are very important nowadays and will be even more with time: inclusivity, personalization, and social awareness. A brand that enhances these 3 aspects, plus using celebrities in their marketing strategy, I am sure it will be a great success!
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    3. How cool is this "Seed"?

      Does it have future growth potential?

      Nice blog. I didn’t know this brand, but as a man, I think I would know very few beauty brands. In any case, his growth potential is huge thanks to two aspects: Rihanna owns it, and inclusivity is becoming a mantra from (almost) every point of view.
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    4. How cool is this "Seed"?

      Does it have future growth potential?

      Hi Mattia, I feel that focusing solely on personalization, especially in areas like beauty, may send mixed messages to younger generations. The influence of famous figures owning these brands raises doubts about whether the intent is genuinely to benefit people or simply to maximize financial gain. Overall, the blog was well-written and to the point, making it easy to read and engage with.
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    5. How cool is this "Seed"?

      Does it have future growth potential?

      I’m a very big Rihanna fan myself (I’m also Caribbean)! I follow her and her brand online, and I don’t even wear makeup on my skin! I do use her lipstick, but it wasn’t just her face that drew me to her brand, but the exact thing you speak about: her platform of inclusivity. I went to an international school for middle and high school and as we entered our teen years and more girls starting wearing makeup, I saw first hand how hard it was for a lot of my very dark and very fair skinned peers to find their shade. even at home, my sister is pretty dark but my mother is pretty fair, and they would often mix foundations themselves at home to find the right colour. Who wants to spend money to do the work themselves? This line was definitely a game changer and I love that word has spread to men who may not typically write about this topic!
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    6. Nice blog! I didin’t know very well this brand. In additiion, I thought it was one more of the beauty market where any famous has a cosmetic line. However, after reading your words I really believe that Rihanna revolutioned the market.
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    7. How cool is this "Seed"?

      Does it have future growth potential?

      Nice article Mattia!
      There is something i miss about Fenty Beauty, Fenty Beauty is cruelty-free. The brand does not test its products on animals, nor does it allow others to test on its behalf. Additionally, Fenty Beauty does not sell in countries where animal testing is required by law, which reinforces its commitment to being a cruelty-free brand. Which is also very important. It is not only about human rights, but rights and ethics in general.
      I would like to read that in your post. Maybe more tags would be great also.
      thank you.
      Michail
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    8. How cool is this "Seed"?

      Does it have future growth potential?

      Hi Mattia, I like how you explain Fenty Beauty’s impact, even though it’s not something you’d normally write about as a man. It’s great that you noticed how important inclusivity is in the beauty industry. Fenty really changed the game by offering shades for all skin tones, making people feel seen. Rihanna’s influence and authenticity also played a huge role. It’s not just makeup; it’s about celebrating diversity and empowering everyone, and that’s something anyone can appreciate!
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