Retro Reboot: Kith, Coca-Cola, and Converse Redefine Vintage for new Gens

WHAT IT IS?

In an eye-catching collaboration that speaks directly to the pulse of street fashion, Kith has partnered with Coca-Cola and Converse to reimagine the iconic Chuck Taylor 1970s Ox. This partnership not only revives a classic silhouette with a modern twist but also infuses it with the distinct flavors of Coca-Cola, embodying a cultural blend that appeals to young, style-conscious consumers worldwide. Launched  first collaboration 2017, this collaboration merges nostalgic elements with contemporary design, showcasing unique denim fabrics and striking Coca-Cola branding across a timeless Converse canvas.

WHY IT´S COOL?

  • Iconic Partnerships: Merges the classic American vibes of Coca-Cola and Converse with Kith’s modern streetwear aesthetic.
  • Unique Design: Features denim material and distinctive Coca-Cola embroidery, making each pair a statement piece.
  • Cultural Resonance: Embraces a blend of iconic American brands, appealing to a global audience with a taste for heritage and novelty.
  • Sustainable Focus: Highlights the importance of sustainable fashion with the use of recycled materials in the sneakers.
  • Social Media Buzz: Designed to be highly photogenic, these sneakers are perfect for Instagram, Snapchat, and other social platforms.
  • Community Engagement: The launch involved community events and pop-up shops, enhancing customer engagement and experience.

WHY IT HAS FUTURE GROWTH POTENTIAL?

This collaboration taps into the growing trend of co-branded partnerships in the fashion industry, particularly within the sneaker culture. As brands continue to seek relevance by merging lifestyle, fashion, and personal expression, collaborations like Kith x Coca-Cola x Converse are set to grow in popularity. They not only appeal to consumers’ desire for exclusive, limited edition products but also meet the demand for innovative designs that resonate with a culturally aware audience. The success of such partnerships forecasts a promising growth trajectory as they continue to define and capture the essence of youth culture and fashion.

https://kith.com/blogs/news/kith-x-coca-cola-x-converse-chuck-taylor-1970-ox?srsltid=AfmBOorm73lyYlZEGhjagSKQA_OX7DtlcsGKhr9HSlTiouWL_q5b1Bf4

This Friends and Family Exclusive Kith x Coca Cola x Converse Chuck Taylor Is Finally Being Released
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  1. How cool is this "Seed"?

    Does it have future growth potential?

    Hi Sigrid, after reading your post Im totally agree with this project success and the idea of new partnerships with different sneaker brands . Cocacola and Converse are a 100% classic elements coming from the beverage and fashion areas, which by history will never gets old and still rocking the streets, from young generations to the older ones.

    Great post !!

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  2. How cool is this "Seed"?

    Does it have future growth potential?

    What an interesting collaboration; you don’t typically see sodas and shoes coming together for a product! I appreciate that they have more than one style in the collaboration to add some variety and options and that there’s a sustainability element of using recycled materials, but how many people would really wear a shoe with a giant soda advertisement? Not sure I would, but very ‘instagrammable’ to say the least. It’s all good and dandy to do something for the environment, but if it doesn’t actually sell, it’s not giving the effects they intended.
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  3. How cool is this "Seed"?

    Does it have future growth potential?

    Very good & I love it – on all dimensions. You seem to be a natural at Cool hunting, Sigrid. Room for improvement? Always! You could have made the key terms bold, it’s obvious that you are playing the magnet term ‘don’t be boring’-card. You could have stipulate that a bit more, by using bold. But this is minimal. It’s an almost perfect blog: well-written, well-documented, well-argued. With a short and a long video for everyone’s taste. Happy Saturday greetings. Carl
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  4. How cool is this "Seed"?

    Does it have future growth potential?

    Hi Sigrid,
    I’ve always liked the classic Chuck Taylor model, but I also enjoy them with a modern twist, and the vibrant Coca-Cola elements really resonate with today’s youth culture. I also loved that they’ve incorporated recycled materials, showing a commitment to sustainability— that’s definitely a plus! Plus, the fact that these sneakers are so photogenic makes them the perfect accessory for our social media. Without a doubt, this collaboration not only celebrates the heritage of legendary brands but also sets a new standard in the fashion world. I’m excited to see how this trend evolves!
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  5. How cool is this "Seed"?

    Does it have future growth potential?

    You always write pretty good Sigrid. Bolds(you could do a bit more), lots of pictures, videos, resources links and very well written and definitely instagrammable which is directly related to Gen Z.
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