WHAT IT IS?
21cMusuemHotel, is a multi venue space: a boutique hotel, art museum and a restaurant. It’s a modern and forward thinking unique theme concept hotel. It has 70,000 square feet of combined exhibition space for contemporary art. Guests can not buy the paintings but can purchase special edition merchandise. There are 124 guest rooms and suites, and each are outfitted with their own original artwork. More than an hotel with art, it is an art gallery, hosting permanent as well as rotating collections, with an hotel in it too. Art is found everywhere: in the elevator, bathroom, restaurant, and ceilings. They founders vision was to combine luxury hospitality with contemporary works from living artists. Interiors are stimulating and thought-provoking, including painting, sculpture, photography, and multimedia.
WHY IT´S COOL?
- It transforms a standard way of staying into a multi sensory and culturally immersed experience.
- Design: the incorporation of art makes each space feel special, distinctive, and thought – provoking. It turns the hotel into the destination itself.
- Distinctive branding: it stands out form competitors through social media visibility and its unique differentiation
- Supporting local art and artists
- Standout experience: customers today seek memorable and sensational experiences
WHY IT HAS FUTURE GROWTH POTENTIAL?
It has future potential because clients nowadays, especially Gea Z, seek experiences that are memorable and different, they seek more than just comfort. Combining art with hotel transforms the staying into a musisensory and cultural experience, challenging the traditional hospitality. The hotel becomes the destination itself, every corner tells a story and creates lasting memories. It addresses key shifts in consumer preferences: travelers seek unique, personalized, and enriching experiences, art-infused hotels are well-positioned to meet these demands while continuing to evolve and innovate.
Science of the Time
Aster Baker