In a world where experience is key to attracting Generation Z and young millennials, companies must constantly innovate, leave boredom behind, and catch attention. Airbnb has positioned itself as a leader in this regard, offering unique experiences that capture the interest of its target audience. This year, the company has launched a series of special collaborations, among which the partnership with Polly Pocket from Mattel stands out. This collaboration not only allows guests to immerse themselves in the charming world of Polly, but it also fits into a broader offering of exciting and surprising experiences.
Other examples that reflect Airbnb’s understanding of the market include a stay in the iconic model of the Up house from Pixar and the opportunity to stay in the impressive clock tower of the Musée d’Orsay during the inauguration of the 2024 Olympic Games in Paris. These experiences are not only unforgettable but also highly “Instagrammable,” making them the kind of content that young people seek to share on their social media.
WHAT IT IS?
The collaboration between Airbnb and Mattel allows guests to book a unique experience in a human-sized Polly Pocket playhouse located in Littleton, Massachusetts. This property is a near-perfect replica of the vintage Slumber Party Fun case, and it offered one-night stays in September, as well as daytime visits in October. Guests have enjoyed a variety of activities inspired by the 90s, such as trying on clothes and accessories, watching movies, and participating in crafts.
WHY IT´S COOL?
- Connects emotionally with those who grew up in that era – Millennials
- A unique experience that cannot be found anywhere else, regardless of your age
- Social interaction that allows sharing experiences on social media, boosting visibility on platforms like Instagram and TikTok – New generations
- Diverse activities that include entertainment options, from crafts to movie watching
- Accessibility with opportunities for both overnight stays and daytime visits, expanding the potential audience
- Creative collaborations that align with a trend of brand partnerships that generate interest and excitement
WHY IT HAS FUTURE GROWTH POTENTIAL?
The collaboration between Airbnb and Polly Pocket has high future growth potential as it aligns with the interests of Generation Z and young millennials, who value experiences over material goods. Moreover, constant innovation through partnerships with iconic brands keeps the interest in Airbnb’s offerings fresh and relevant. Highly “Instagrammable” experiences generate content that can go viral, attracting more users to the platform. The diversification of these experiences allows Airbnb to expand into other brands and iconic characters, creating an exciting and varied offering. Finally, providing memorable experiences fosters brand loyalty, encouraging guests to return in search of new adventures while leveraging the trend for immersive and unique experiences.
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