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  • 004 Gen Z and YM
  • eco friendly
  • Innovation
  • millennials
  • notebook
  • paper
  • Reusable
  • Sustainability

Rocketbook: the paper of the future

  • October 8, 2024
  • Felipe Ignacio Ib��ez Fern�ndez de la Reguera

WHAT IT IS?

The Rocketbook is the first notebook with reusable sheets that has revolutionized the way we take notes. Once you have written on the sheets and used the Rocketbook App to store your notes, you can erase everything you have written with a simple damp cloth. The slogan they use “Easy as paper. Smart like a tablet” fits with the lifestyle of the new generations Z and Millenials. Apart from the reusable factor, they offer a new way to save your notes, with the Rocketbook App. Streamline note taking and boost productivity by magically transforming your writing to digital text. The Rocketbook App makes it easy to save, search, and organize your handwritten notes. The free Rocketbook app captures high quality scans of your notes and sketches (arguably better looking than the real thing). Rocketbook connects to all your favorite cloud destinations with their seamless integration system.

WHY IT´S COOL?

  • Sustainability: The combination of their patented reusable paper, and the cloud capabilities of the Rocketbook App allow for virtually unlimited notes. One Rocketbook reusable notebook replaces over 100 single-use notebooks.
  • It fits your lifestyle: Use it like a paper notebook and when you’re ready, harness the power of the cloud. Best of all, the pages wipe clear with water to be used again and again.
  • Innovation: Paper hasn’t changed much in 1800 years, until now. This new generations are searching for this type of unique products that simplify their lifes.

WHY IT HAS FUTURE GROWTH POTENTIAL?

Older generations are looking for ways to physically store their things, e.g. photos, notebooks, books. But, the new generations Z and Millenials are looking to simplify things, to be able to physically store as little as possible and have everything digitally and quickly. This is why this type of product shows a new innovation that is directly related to what people are looking for today, demonstrating a sustainable product based on the needs of this new generations. The potential growth is based on the variety of products they offer, as there are Rocketbook models for everyone: creatives, educators, artists, entrepreneurs, students and executives.

Related Topics
  • future
  • Millennials
  • more durable and reusable
  • Notebook
  • sustainability
Felipe Ignacio Ib��ez Fern�ndez de la Reguera

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  1. Pablo Emilio Freiherr Baselli Von Süssenberg October 8, 2024, 19:13

    How cool is this "Seed"?

    Does it have future growth potential?

    The concept of sustainability and reducing paper production and waste is fantastic, and I believe Rocketbook embodies this perfectly. It’s simple, functional, and especially great for someone like me who frequently uses notebooks and planners. The design and functionality of Rocketbook also seem to appeal strongly to Generation Z and young millennials, making it a standout product for this audience.
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