WHAT IT IS?
Virgil Abloh, the artistic director of Louis Vuitton’s men’s collections and one of the most popular designers, created a unique collection for the furniture retailer IKEA, specifically designed for the millennial generation.
Abloh, who gained fame as a designer, DJ, and influencer, first rose to prominence with his luxury brand Off-White before becoming the first African American creative director at Louis Vuitton. His designs had a significant impact on the fashion industry, known for their innovative use of materials, the fusion of urban style with high-quality textile techniques, and a focus on reflecting the rich diversity of the world. Abloh was particularly attuned to the tastes and demands of Generation Z and young millennials. His creative approach encouraged greater experimentation and freedom in fashion, and even after his passing, he continues to influence designers worldwide.
In collaboration with Henrik Most, IKEA’s creative director, Abloh sought to understand the needs and lifestyles of millennials and Gen Z. The two immersed themselves in the real experiences of young people, visiting their homes to observe how they live when they first move out on their own. The result was a collection of minimalist designs with a clean, basic aesthetic that speaks to the simplicity and practicality many young people value. “Don’t be boring, make it interesting!” This philosophy led to the creation of over 15 pieces of furniture with minimalist designs that transformed traditional, often “boring” pieces into art with a touch of irony—exactly what millennials crave.
WHY IT´S COOL?
- It merges into a cultural fusion and diversity. Virgil Abloh´s gave a merge between urban and contemporary trends with high fashion. Making the final products not just aesthetically appealing, but culturally significant.
- This collaboration is a great example of how two brands can bend together, and create something very not boring and being innovated in the everyday “flat world” we live in.
- Legacy. Even after his passing, Abloh’s influence continues to shape the fashion and design world.
WHY IT HAS FUTURE GROWTH POTENTIAL?
Although Virgil Abloh passed away in 2021, his brief yet impactful career in fashion, along with his innovative vision for this generation, left a lasting influence on luxury brands and designers alike. Even after his passing, his collaborations remain highly valued, continuing to transform ordinary, uninspired items into unique, stylish, and attention-grabbing pieces. He serves as a powerful example for those in fashion as well as the ones seeking to innovate and turn the boring into something interesting—especially in today’s generation and for those to come.
Reference:
https://www.elledecor.com/es/noticias/a29299908/ikea-coleccion-millennials-markerad-virgil-abloh
Baqer Mohammed Y Alsalman
Anabel Castillo Morla