WOW: The Not A Store You Want To Visit

WHAT IT IS?

Although digitalisation has made people buy online, WOW Concept will get you all back on track as its 360 experience in the heart of Madrid will blow your mind. Giants in house, endless interactive screens and exclusive designer creations are part of a “phygital” environment that will hypnotise you.


Its first store has opened in Gran Vía, 18 (Madrid) by the exCEO of El Corte Inglés MR Dimas Gimeno. This big flagship is a totum revolutum for the offer of the trendy and touristy capital of Spain.

WHY IT´S COOL?

  • Innovative Way Of Shopping
    Wow Concept has pioneered by combining digital and physical (“phygital”) in its store.
  • A Unique Multi-Sensory Experience
    The whole experience starts from the outside as its façade is full of high resolution screens that catch the attention of the pedestrians who pass by.
  • Vanguard at your fingertips
    Walking in the WOW Concept evolves its clients with a futuristic feeling that resembles a time-trip to the future and see and purchase the coolest items of the time.

WHY IT HAS FUTURE GROWTH POTENTIAL?

The WOW Concept is an idea that may give physical stores a second chance for the following reasons:

  • A connected world
    The majority of the population are familiar with the digital world. WOW Concept may have eased the transition to a new way of shopping that shortens the distance between the physical and the digital world.
  • Immediate fashion
    WOW Concept offers the latest launches from cool brands. This may be aligned the speed trends spread through the internet.

https://archello.com/es/project/wow-the-innovative-concept-retail-space

https://www.esmadrid.com/compras/wow-concept

Author: José Bonich

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  1. I really liked how you described the phygital vibe at WOW Concept. It really sounds futuristic and immersive! I can totally see why it gives physical stores a second chance. It honestly feels like this could be the future of shopping.
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    1. Hi Alexa! As you may see, I’ve implemented some changes to this post and classify it as Experience Economy which may be more appealing. What do you think? Best Regards, José.
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  2. How cool is this "Seed"?

    Does it have future growth potential?

    Thanks, Jose and welcome. Good hunt – may I guess you are from Madrid? The store is undoubtedly cool – and your use of bold is okay up to good. But I don’t see the link to the TOUCH POINT presentation that solid. You are describing a a very cool immersive store, but you don’t focus on one telling touch point. This is more a description of a total store experience undoubtedly cool, but also a bit generic. Talk to you in the online meet. Thanks. Carl
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    1. Hello Mr Carl. I really appreciate your feedback on my previous version of this post. Now I have a better understanding of what a touch point is. Hence, I propose this current post for the experiencia economy hunt which may be more appealing to this content. I am open to read any comments for improvement.
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  3. How cool is this "Seed"?

    Does it have future growth potential?

    What an interesting store concept! Really well adapted to get notorius online shoppers back into the city centers, as you pointed out. One point of criticism I have is that you repeat yourself almost word for word in the “WHY IS IT COOL” section. I think a bit of rephrasing would make the post even better. View Sara
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    1. Dear Sara,

      I appreciate that you have invested some of your time on helping me to better identify a touch point.
      Therefore, I invite you to look at this new version of the post that I believe is close to EXPERIENCE ECONOMY.
      I wonder what are your thoughts on this.

      Keep me posted.

      José.

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