Ultraviolet: A Multisensory Dinner Where Reality Melts

WHAT IT IS?

In Shangai, there is a restaurant that redefines what it means to “go out for dinner”. Ultraviolet, created by chef Paul Piret, is not just about food — it’s a performance for all your senses. With only one table of ten seats, each course is matched with lights, sounds, projections, and even scents. Guests don´t just eat; they are transported. One dish may come with the sound of crashing waves, another with the smell of the forest.

WHY IT´S COOL?

  • A meal becomes a multi- sensory journey, not just a taste.
  • Only ten people per night – super exclusive
  • Each plate is paired with its own music, light, and scent.
  • It transforms dinner into a memory you cannot forget.

WHY IT HAS FUTURE GROWTH POTENTIAL?

Ultraviolet represents how hospitality can evolve from offering products to staging transformative experiences. In a world where travelers value memories over material goods, the demand for immersive dinning is only growing. By combining technology, art, and gastronomy, it sets a model for how restaurants cans stand out in a saturated market. Exclusivity (only ten seats) creates high perceveid value, while the multisensory format appeald to Gen Z and Millenials who seek shareable, emotional, and once-in-a-lifetime moments. It also aligns with a broader cultural trend: people are investing more in experiences that engage body and mind, rather than traditional luxury. For these reasons, Ultraviolet isn´t just a novelty… it is a blueprint for the future of the experience economy in dining.

REFERENCES:

  • Travel & food magazines highlighting multisensory dining trends.
  • Ultraviolet Official Website.
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  1. How cool is this "Seed"?

    Does it have future growth potential?

    Hello Victoria, An interesting idea that offers added value to a simple, ordinary restaurant dinner by introducing the possibility to engage other senses besides taste. A true experience, which, precisely because of the extra offered to the costumer, can justify a higher price for what’s served.
    I have seen something very similar in Spain, at the Hard Rock Hotel in Ibiza, where the restaurant Sublimation whose chef is Paco Roncero offers a very similar concept and, in return, the costumer pays around 1.000€ or more if I’m not wrong.
    Remember to use bold words to help the reader identify the most important highlited aspects. Well done!
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  2. How cool is this "Seed"?

    Does it have future growth potential?

    Hey Vicky, I really enjoyed your blog both because it is an interesting experience and because you are very on point. As Andreu said, setting your magnet terms in bold would help make reading your blog even smoother. I would also have loved a video or some more pics where you can see the setting with food on the table. View
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  3. How cool is this "Seed"?

    Does it have future growth potential?

    Hi Victoria. Well-described, magnificent pics (would have love to have seen some more: that beautiful). as mentioned in class this is, at least to me, a rather old example. It pops up every year several times. I also gather Ultraviolet is now a decade old. Did you do the WOW-check? As said in our meet, I am a bit ‘peculiar’ because I see so many examples. If you have done the WOW-check and surprised your cool hunting colleagues, keep it this way, okay. If not: such further. I like to stress that if you tell me that your colleagues appreciate the Cool Seed, I will score THEIR appreciation not mine ‘I’ve seen this before’ habit. So don’t worry, but et me know, Carl
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  4. How cool is this "Seed"?

    Does it have future growth potential?

    Hi Lucia! I find the Ultraviolet idea really interesting! I agree 100% that it has a great growth potential.
    I also think that you explained it very well, in a short and smart way. The only thing that I would maybe add, would be some bold worlds, maybe would be a little bit easier to read.
    Great work, I loved it 🙂
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  5. How cool is this "Seed"?

    Does it have future growth potential?

    Cool finding Lucia. I heard of the concept before but I am sure it is new to others! Two recommendations: use more magnet terms and highlight them bold. That makes it easier to read your blog posts. Also, (Carl already mentioned it) use more pictures that really transfer the coolness of this concept:)
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