Hotel Del Juguete: A Dream Come True

WHAT IT IS?

Kids think big and Hotel Del Juguete knows it. This experiential and entertainment-based hotel is located in Ibi (a Spanish city famous for its toy manufacturing industry and also known as the toy cradle). Here kids can stay in a themed room with some of their favourite toys such as Nancy, Playmobil and Mr Potato. Not only that, the toys are also there for them to play with and have lots of fun.

Through the years, the four starred Hotel del jueguete has become a destination-hotel due to its uniqueness.

WHY IT´S COOL?

  • Instagrammable

Giant toy figures, themed walls and playful furniture convert every corner of the hotel into an instagrammable photo.

  • Family focused experiencie

Everything within the hotel was created thinking of children. Even at the front desk of the reception children can make use of a feet stool in case they want to talk to the receptionist.

WHY IT HAS FUTURE GROWTH POTENTIAL?

Hotel del juguete is likely to scale up due to the reasons stated below.

  • Uniqueness

In a market full of family-friendly hotels, Hotel del jueguete is the only one focused 100% on toys. This makes it more unique and exclusive. Although it is very famous in Spain, it is exclusive so it can be considered a seed.

  • A solid network that succeeds

Such a hotel may have to deal with licensing issues in order to operate. The fact that the hotel is based in the city where most toys are manufactured may play a key-role when it comes to signing agreements with the toy firms in order to scale up and make the seed flourish.

  • Potential new markets

Although Barbie is still a trendy toy, it has been in the market for almost 60 years. Hence, there may be adults who would love to become children for a moment and enjoy the experience also. In addition to this, the hotel could adapt its toy-based themes considering the toys that are famous in a particular place upon the location.

https://www.hoteldeljuguete.com

https://tecnohotelnews.com/2023/09/entrevista-hotel-del-juguete/

Author: José Bonich

Related Topics

Summarized Cool Average Rating:

Average User Rating:
1.2
3votes
5
0%
4
0%
3
33%
2
0%
1
0%
0
67%
    Showing 0 reviews

  1. I love it! I’d never heard of this hotel, much less imagined it was in Ibi. A real wow for me! I think that even though its audience is more specific, it has a lot of potential because it combines entertainment, experience, and a unique concept that sets it apart from other family hotels. Without a doubt, a place with a bright future.
    0

    0

    You have already voted!

  2. How cool is this "Seed"?

    Does it have future growth potential?

    Is this your ”Experience Economy” contribution? Or your “New Hotel Concepts contribution? Please, be clear in your rubrification, okay? Having said that : well-hunted, no brochure talk at all, just a purely original themed hotel with a link to its play production environment. (Do you see the link with the wine barrels, discussed a few hours ago in class?) Thanks. Carl
    0

    0

    You have already voted!

  3. Very original Jose!
    A truly innovative idea, integrating two business concepts into one. And as you said, it can be appealing both to children and to adults who want to relive their childhood. Even if it is very famous and I have never heard about it, so thanks for sharing 🙂
    0

    0

    You have already voted!

Leave a Reply

Thanks for submitting your comment!