The Outdoor-Fit Community App: building community as well as brand loyalty

WHAT IT IS?

The last years have seen a lot of new fitness apps entering the market. From specialized running advisors to nutrition guides, there are apps for all occasions and goals as it seems. Here is another one: the Outdoor-Fit Community App. And even so there are so many out there, this one is worth getting to know, especially for companies and organizations that want to promote the fitness and sense of belonging of their members. Coming as a package deal with installing Outdoor-Fit equipment, content-wise the app offers a vast amount of on-demand trainings, from classical strength training to meditation sessions. Users can create personalized schedules and track their progress through the app. It also synchronizes with Apple Health and Google Fit to gather all of the user’s health-related information in one place. What sets it apart however, is its focus on gamification and community. The app wants to engage people and bring them together through their fitness-activities. For this purpose, it enables competitions, gaining rewards and facing challenges, making it interactive and building companionship between its users. The app is designed to be customizable, so organizations using it can integrate their own branding and set goals for their user group. They can create challenges and rewards that fit their corporate identity, thus building an even stronger sense of community.

WHY IT´S COOL?

• Outdoor: The app encourages outdoor activities with the use of outdoor sports equipment
• Community: The app promotes community through interactive elements and gamification
• Personalized: Both on the level of the company customizing the app as well as the user, the app offers a personalized experience
• All in one place: the app integrates data from other health-related apps to make for a more convenient user experience.

WHY IT HAS FUTURE GROWTH POTENTIAL?

As a company that sells fitness equipment, it is important to offer more than simply the machine that is to be used. Adding the extra service of a customizable app makes you not only more attractive but also harder to replace. It therefore has great future growth potential, as even producers of rather “simple” objects will tap into the experience economy.