WHAT IT IS?
Supernatural is a virtual reality fitness app cretaed in 2020 for Meta Quest headsets that combines guided workouts with immersive environments (beaches, mountains, ruins, volcanoes, etc.).
Each session connects you with virtual coaches, familiar music, and full-body movements (boxing, flow, stretching) tailored to your fitness level.
It’s not a passive video game; it’s real physical exercise with built-in metrics (calorie burn, heart rate).



WHY IT´S COOL?
Supernatural nails what Gen Z and Millennials want: it’s Instagrammable and give purpose by turning exercise into play and inclusivity.
- Immersive Escape: Instead of staring at your living room wall, you train in spectacular landscapes—from snow-capped mountains to active volcanoes to exotic beaches. Each session transforms your space into a different destination, making it unforgettable.
- Gamified fitness: The cool thing is that it doesn’t feel like suffering through repetition, but rather like playing a game. On forums like Reddit, users say it “doesn’t feel like exercise, it feels like a game,” which eliminates the mental resistance to actually working out.
- Personalization and inclusion: The app adapts to different levels and even offers accessible modes for people with reduced mobility. It’s not about competing here, but about finding your own rhythm.


WHY IT HAS FUTURE GROWTH POTENTIAL?
Supernatural has enormous potential because it’s independent of a physical location: any hotel, boutique gym, spa, or even an airport can set up a VR room with minimal equipment. It’s especially appealing to Gen Z and Millennials, already accustomed to gaming, online communities, and immersive experiences, becoming a perfect hybrid of fitness and entertainment. It also opens the door to hospitality: from “VR fitness corners” in rooms to group classes in a lobby. Those who try such an experience are unlikely to return to boring routines, which boosts retention and differentiation. Best of all, it’s constantly evolving: every improvement in graphics, sensors, or interaction refreshes the offering and ensures its relevance in the future.
Some sources:
https://es.wired.com/articulos/supernatural-vr-gimnasio-virtual-para-hacer-ejercicio
Alexa Alarcón Arratia
Andreu Martí López
The images are also very well chosen, allowing you to quickly grasp what the project is about. The video is also short, of good quality, and engaging. A great job.
Science of the Time
Johanna Mau