WHAT IT IS?

Food is a critical part of any hospitality sector, especially hotels. In this blog we will discuss the diversity of Mexican cuisine and its impact in hotels, specifically Xcaret Park. This establishment is located in Playa del Carmen in Quintana Roo, Mexico and hosts 25 restaurants with many themes. It is a very biodiverse environment with a myriad of wildlife and activities. Although these are the main factors that attract visitors, we discuss how food is a huge factor that makes one-time goers into returning customers through the marketing of memorable moments.

WHY IT´S COOL?
- The Jalisco Restaurant offers emblematic dishes such as birria, pozole, and carne en su jugo, which are internationally known for their unique flavors and ingredients. While you are dining, there is a live horse dancing show with Mexicans dressed in traditional clothing, which elevates the experience and makes it extremely memorable. This can be seen as a flagship experience for people tasting Mexican food for the first time.
- Fine dining is also an integral part of this resort, with Gran Tlachco offering a seven-course meal with wine pairing, as well as a live show. In this specific theatre, professional dancers perform El Jarabe Tapatio, which is the most traditional dance in Mexico, dating back centuries.
- Immersive experience that blends local culture, natural beauty, and culinary creativity.
WHY IT HAS FUTURE GROWTH POTENTIAL?
- Experience Economy: Culture and culinary events attract millions of visitors every year, helping the economy of rural areas and raising money for sustainable growth.
- Due to the strategic location of the restaurants, potential for future growth is immense especially since the company focuses on innovative offerings and commitment to sustainability and cultural experiences.
- Tiny Experience: Hotel experiences go beyond tourism and international visitors. It is very important that brands open their doors to locals and let them experience the thematic dance that go behind the food being served. What is cool about Xcaret Park is the motto that anyone can come, dine, have fun, and then have the option to go home.

Camila Altieri
Luis Sanchez Ibarra
anamay shah
Gourav Makam
Eva Jannat
Pilar Peñalver Pumariño
Thaleia Bamiha
Sheima El Boutaybi
Luisa Fernanda Raigozo Rey
Diana Eid Dibos