WHAT IT IS?
The Saudi desert isn’t just sand—it’s a pulse, a secret that hums under the stars. I spent a night there, tiny by time, massive by feeling.
AlUla’s desert turns into a dreamscape where golden dunes meet towering sandstone cliffs. At night, the sky explodes with a million stars, Saturn’s rings appear through a telescope, and Bedouin poetry drifts with the fire’s smoke. It’s not just camping—it’s infinity in one night.
WHY IT´S COOL?
Night fell like a velvet curtain, revealing a sky so full of stars it made the city lights feel like a lie. Around a flickering fire, stories floated into the cold air, laughter mingling with the desert’s hush. The warmth of the flames, the chill of the night, the crunch of sand underfoot—it was simple, yet unforgettable.
AlUla’s desert turns into a dreamscape where golden dunes meet towering sandstone cliffs. At night, the sky explodes with a million stars, Saturn’s rings appear through a telescope, and Bedouin poetry drifts with the fire’s smoke. It’s not just camping—it’s infinity in one night.
WHY IT HAS FUTURE GROWTH POTENTIAL?
The story of camping in the AlUla’s desert has real future growth potential because it taps into something timeless: people’s desire for unique experiences and escape. Desert camping is exotic, visually stunning, and emotionally rich—elements that naturally draw attention and engagement. As Saudi Arabia continues to expand its tourism industry, showcasing authentic, off-the-beaten-path adventures, content like this becomes even more valuable.
AlUla is at the heart of Saudi Arabia’s tourism vision. One night under its stars already feels unforgettable—but the future promises more: multi-day desert festivals, wellness retreats among the sandstone canyons, stargazing experiences, and immersive cultural storytelling. As Saudi Arabia opens to the world, AlUla becomes not just a destination, but a global icon of the Experience Economy. More to come.
RAYAN AL SHARIF
Sheima El Boutaybi
Eva Jannat
Science of the Time
Science of the Time
Sofia Flores Abrantes Prado
George Stefan Poponet
Sebastian Duran Otaola
Ariadna Ramió Mateu
Thaleia Bamiha