WHAT IT IS?
Having a positive impact on the world has always been an enormous key component of sustainability towards future generations. ITC Gardenia stands as a testament that one can reconcile luxury with sustainability, while also giving customers a great and comfortable stay. We will discuss how this eco-friendly hotel has paved the way for the world in terms of modern touches and a great company mindset. The hotel is part of ITC Hotels’ philosophy of “Responsible Luxur”. That means high-end amenities without compromising on environmental and social responsibilities. While we are talking about sustainability as a whole, we will dive into how millennials and Gen-Z are the future to secure a healthy life for forthcoming generations by implementing one of the biggest solar panel farms.
WHY IT´S COOL?
- ITC Gardenia was the first in Asia to achieve the LEED India Platinum rating for a hotel, and more recently it has also secured LEED Zero Carbon certification. That places it among very few hotels globally with such credentials. What this means is that this hotel falls under a very exclusive list of places that achieve a zer-carbon footprint, meaning it does not create any harmful emissions.
- Energy, Water & Waste Efficiency: The hotel uses very high levels of renewable energy, has systems for rainwater harvesting, water recycling, energy‑efficient plumbing, etc. Solid waste is recycled, making it not just fancy but responsible.
- Wellness and Leisure: We discussed the rise in demand for fitness centers and percentage of people that want to become healthier since a young age. For relaxation, ITC Gardenia offers Kaya Kalp; The Spa, with treatments including Ayurvedic rituals and other traditional therapies.
- ITC’s sustainability initiatives include a $6.3 million solar farm that powers the whole hotel and its operations (self-sustainable)
- It is the world’s largest lead in terms of sustainability, and a huge step forward for current generations to have a view of what the future could look like
- One of the first chains to eliminate single use plastic free products, deployment of radiation harmonisers across the chain, farm to fork low carbon footprint cuisine, and clean air
WHY IT HAS FUTURE GROWTH POTENTIAL?
- A magnet term that resembles this hotel is purpose. By being committed to helping the environment and be a pioneer in doing so, authenticity slowly starts to fade as more follow, which is a positive. As this hotel loses authenticity then the world begins to be what it once was.
- Shows other establishments how luxury does not need to come in the expense of the planet and encourages other places to follow in their steps.
- As we discussed in class, repair is a radical act that needs to begin somewhere, and millennials/Gen-Z are understanding that it falls under us to become better and do better. By being the only hotel chain to implement this solar panel farm it can demonstrate every single person that with determination comes great responsibility, and we are the ones responsible for making a change.
Sheima El Boutaybi
Thaleia Bamiha
Science of the Time
Sofia Flores Abrantes Prado
anamay shah
Gourav Makam
George Stefan Poponet
Camilla ALTIERI
Ariadna Ramió Mateu
Eva Jannat
Glauco Rivera
Diana Eid Dibos
Milana Moldovanov