WHAT IT IS?
Shymbulak Medeu Camp – glamping located 1691 meters above sea level near a peaceful river in the mountains of Almaty, Kazakhstan. This property specializes on unique glamping experience for Gen Z. The combination of stunning mountain view and modern lifestyle will be an unforgettable experience.
- Luxurious rooms with private bathrooms and all the amenities required for a comfortable stay.
- Playgrounds for active games to recharge energy and bring joy.
- Sports grounds (mini-football, street basketball).
- Evenings by the campfire under the stars, surrounded by pleasant company, are moments that will remain in memory.
- Stargazing.
- For those who prefer active recreation, this hotel suggests a rope park, gorilla zipline and mountain hikes of varying difficulty, so that every day is full of new discoveries.

WHY IT´S COOL?
- Adventure & Active Recreation – according to Strategic Advisor in Global Hospitality, Ops, AI & Talent – Hans Peter B. Younger affluent travelers (Gen Z/younger Millennials) value authenticity, nature, wellness, and low-friction digital touchpoints. This property is not just a place to overnight, but to meet new people and try new activities like mountain hiking in summer and skiing & skating in winter.
- Social and relaxing activities – campfires. It’s incredible to sit around a campfire in the mountains, telling stories and singing songs with a guitar under the bright stars. These are meaningful interactions.
- Sustainability – all tents are build from eco-friendly materials. Also property avoids using plastic in rooms, providing guests with water bottles made from glas. Also this property organizes environmental education events, eco-festivals, and supporting the “Green Ranger Club” project focused on nature conservation.

WHY IT HAS FUTURE GROWTH POTENTIAL?
From business perspectives temporary structures (tents) compared to traditional hotel construction have significantly lower development costs. This factor could also affect the room rates, making them afordable for guests.
Formula “location+ comfort+ interesting social activity” has huge potential for growth among Gen Z which strives to communicate & be active in social media.



Sofia Flores Abrantes Prado
Sheima El Boutaybi
Gourav Makam
anamay shah
George Stefan Poponet
Science of the Time
Science of the Time
Camilla ALTIERI
Sebastian Duran Otaola
Ariadna Ramió Mateu
Luis Sanchez Ibarra
Glauco Rivera
Diana Eid Dibos
Milana Moldovanov