Meet Withings Omnia, the mirror that doesn’t just reflect — it connects.

WHAT IT IS?

Unveiled at CES – Customer Effort Score- 2025, this AI-powered smart mirror transforms your bathroom into a personalized wellness experience. It measures your health metrics — heart rate, metabolism, posture, even emotional state — and translates that data into daily recommendations tailored uniquely to you.

But here’s the twist: Omnia is not just a health device. It’s a digital marketing revolution disguised as self-care.

Through AI-driven personalization, Omnia learns your lifestyle and purchasing habits, then curates products, wellness content, or brand collaborations aligned with your emotional and physical well-being. Imagine your mirror suggesting a mindfulness app, a skincare line, or a local spa — all perfectly matched to your current mood and needs.

Omnia merges technology, intimacy, and storytelling into one space — transforming the ordinary bathroom into a story-living hub of daily micro-experiences.

The numbers back it up:

The global Artificial Intelligence in Healthcare market is expected to grow from USD 26.5 billion in 2024 to USD 187.7 billion by 2030, with a CAGR – Compound Annual Growth Rate – of around 38–44%.

WHY IT´S COOL?

Because digital marketing is no longer about screens — it’s about moments.

Omnia signals a shift from mass targeting to intimate targeting: hyper-personalized, context-aware brand communication built into the flow of daily life. The mirror becomes a trusted companion, not an intrusive ad.

This is AI empathy marketing — technology that feels you before trying to sell to you.

For brands, it’s a dream:

• Real-time insights based on real emotions.
• Zero-scroll engagement: you don’t have to open an app or click anything — the interaction just happens.
• Data with meaning: not just demographics, but moods, rhythms, energy.

Omnia embodies what next-generation digital marketing should be: human, invisible, and unforgettable.

WHY IT HAS FUTURE GROWTH POTENTIAL?

OMNIA opens the door to a sustainable and emotionally intelligent model of marketing. Built with recyclable materials and energy-efficient systems, it aligns perfectly with the rise of eco-conscious innovation — promoting healthier choices, mindful consumption, and digital wellness.

Imagine this technology integrated in luxury hotels, spas, and retail spaces:
Guests step in front of the mirror and receive personalized wellness insights, eco-friendly product recommendations, or local experiences that match their current mood. That’s not promotion — that’s living marketing.

With its ability to merge AI, storytelling, and sustainability, OMNIA represents the next big leap for digital marketing — from visibility to meaning, from consumption to connection..

The Omnia Effect proves that the most powerful marketing isn’t about shouting louder… it’s about understanding deeper.