And so, they did team up: Anheuser Bush InBev donated 20,000 litres of Budweiser to The Ethical Spirits to be converted into 4,500 bottles of gin. REVIVE<\/strong> gin.<\/p>\n\n\n\n Since then, there is a local Japanese brewery that has implemented the same idea: Kiuchi Brewery<\/em>. Furthermore, They have launched the \u201cSave Beer Spirits\u201d campaign, in which they offer local pubs and breweries to send their unsold beer to be turned into gin or gin cocktail. Furthermore, Once the process is completed, they send back the bottled product.<\/p>\n Cost? It\u2019s free (but the bars assume the cost of shipping). Also, world-famous Guinness took back millions of litres of leftover beer and has decided to use a portion to fertilize Ireland\u2019s Christmas Trees plantations. Furthermore, In the US, the surplus has been mainly used to manufacture hand sanitizers.<\/p>\n\n\n Furthermore, In the short and medium term, there is plenty of growing potential. Furthermore, There may be a need to dispose of millions of litres of beer in the next few months around the world. Furthermore, And will continue to exist as long as closures and restrictions prolong or worsens. Furthermore, And we simply don\u2019t know when it will end.<\/p>\n\n\n In the long term, once the pandemic is settled, it\u2019s hard to imagine that a huge excess of beer will continue to go on. But I can bet it will open our imagination to figuring new ways to utilize the surplus of food and beverage into something special or, maybe,\u00a0simply better.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" What is it? Let\u2019s rewind to late 2019: Japan is expecting a gigantic positive economic impact in 2020 as the future host of the Summer Olympics. Furthermore, Major sporting events translates…<\/p>\n","protected":false},"author":67,"featured_media":34041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[4145,3843,3818,36,3859],"tags":[1188,1185,1195,1208,105,102,579,586,368,1190,299,1193,1207,1197,1192,826,1206,1209,1184,827,566,1202,1194,1205,1204,1068,1183,1198,1200,1186,589,1199,1201,165,1191,1210,1196,1203,1182,1189,527,828],"powerkit_post_featured":[],"ppma_author":[949],"class_list":["post-33901","post","type-post","status-publish","format-standard","has-post-thumbnail","category-all-generations","category-restaurants","category-japan","category-sustainability","category-digitalmarketingcommunication","tag-anheuser-busch","tag-breweries","tag-budweiser","tag-christmas-trees","tag-community","tag-covid-19","tag-covid-19-influences","tag-creativity","tag-distillation-system","tag-distiller","tag-environment","tag-ethos","tag-fertilize","tag-fund","tag-gin","tag-giving-alcohol-a-new-life","tag-guinness","tag-hand-sanitizers","tag-hospitality-industry","tag-innovative-recycling","tag-japan","tag-kiuchi-brewery","tag-knowledge","tag-local-for-local","tag-local-pubs","tag-local-touch","tag-mass-consumption","tag-music-cross","tag-opportunity","tag-oversupply","tag-pandemic","tag-process","tag-product","tag-production","tag-recipes","tag-restrictions","tag-revive","tag-save-beer-spirits","tag-summer-olympics","tag-the-ethical-spirits-co","tag-tourism","tag-turning-beer-to-gin"],"yoast_head":"\n![\"\"\/](\"https:\/\/cdn-images-1.medium.com\/max\/1600\/1*Nweip1GMtC36gICS7ciGpw.png\")
<\/figure>\n\n\n\nWhy it\u2019s Cool?<\/h4>\n\n\n\n
![\"\"\/](\"https:\/\/cdn-images-1.medium.com\/max\/1600\/1*tZ7gy_eC7_mZkFLgTk1ZUg.png\")
<\/figure>\n\n\n\nWhy it has future growth potential?<\/h4>\n\n\n
![\"\"\/](\"https:\/\/cdn-images-1.medium.com\/max\/1200\/1*RE1sttu6gmzikFy_clsxiw.jpeg\")
<\/figure>\n\n\n