{"id":41617,"date":"2022-09-09T12:05:00","date_gmt":"2022-09-09T10:05:00","guid":{"rendered":"https:\/\/scienceofthetime.com\/?p=41617"},"modified":"2022-09-09T10:01:02","modified_gmt":"2022-09-09T08:01:02","slug":"vr-dining-seeing-through-technology-is-believing","status":"publish","type":"post","link":"https:\/\/scienceofthetime.com\/fc\/2022\/09\/09\/vr-dining-seeing-through-technology-is-believing\/","title":{"rendered":"SEEING, THROUGH TECHNOLOGY, IS BELIEVING!"},"content":{"rendered":"\n
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It is in\u00a0our DNA to be suspicious<\/strong>\u00a0of brands, the origin of our food, and even other people. These days we use techniques like transparency, track and trace, branding, and reviews to create trust with customers. Tree by Naked, a restaurant in Tokyo, created\u00a0transparency and trust\u00a0in an extremely\u00a0innovative way, using VR techniques among other things.<\/p>\n\n\n\n

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What is it?<\/span><\/h4>\n\n\n\n

Enjoying dinner at Tree by Naked is a night to never forget! Before your 8-course dinner starts, you get an introduction in a room where it literally feels like being in real nature! Different sounds, lights, a wind machine, and even a narrator are used to make you feel like being somewhere else. Once you enter the dining room, your journey through \u201cthe cycle of life\u201d starts with nothing less than a VR experience! After this experience the first course is served, where customers have to \u201ccultivate\u201d their own dish<\/strong>. Different courses follow, with each a unique element in them.<\/p>\n\n\n\n

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THE FRONT OF THE RESTAURANT, INCLUDING COLORFUL PATTERNS AND STRUCTURES seen through VR<\/figcaption><\/figure>\n\n\n\n

While enjoying the most beautiful food you have ever seen, the room changes into the four different seasons. The seasons are illustrated through farm fields that change through the year, plants that grow in front of you, and even farm animals that eat their food right beside you! The table into a \u201cplayground\u201d where it is possible to touch the fish (that you are eating at that moment), so they start swimming.<\/p>\n\n\n

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HAND TOUCHING VR- PROJECTED WATER ON THEIR PLATE<\/figcaption><\/figure>\n<\/div>\n\n\n
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Why is it Cool?<\/span><\/h4>\n\n\n\n

Tree by Naked has turned going out for dinner into an amazing VR experience. Moreover, the restaurant is creating transparency by showing customers what they are eating, what the food looks like before entering your plate and how it’s cultivated. Tree by naked does this by using the newest technologies. Besides transparency,\u00a0it\u00a0is important to create trust with customers. While creating trust,\u00a0image is everything<\/strong>. Tree by Naked is creating this with their VR Dining concept.<\/p>\n\n\n\n

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ONE OF THE DISHES, ON A ROUND STONE PLATE WITH GREEN LEAVES AND BROWN CURLS. Including VR projection<\/figcaption><\/figure>\n\n\n\n
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Why does it have future growth potential?<\/span><\/h4>\n\n\n\n

Is it even a question why this concept has future growth potential?! I mean, wouldn\u2019t you want to eat at Tree by Naked? This concept is a\u00a0possible future of dining<\/strong>. Besides that, it is an educational experience, without even noticing! Experience, trends, innovation, transparency and trust are created IN THE RESTAURANT,. All those components are important in the future to create a successful business model.<\/p>\n\n\n\n

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A BEAUTIFUL, DISH ON A ROUND PLATE WITH SMOKE AND A VR- PROJECTED BIRD ON TOP<\/figcaption><\/figure>\n\n\n\n
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References<\/strong><\/span><\/h4>\n\n\n\n