{"id":44070,"date":"2026-01-30T16:02:20","date_gmt":"2026-01-30T14:02:20","guid":{"rendered":"https:\/\/scienceofthetime.com\/fc\/?p=44070"},"modified":"2026-01-30T16:02:23","modified_gmt":"2026-01-30T14:02:23","slug":"skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact","status":"publish","type":"post","link":"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/","title":{"rendered":"Skipping Housekeeping, Growing Forests: How Hotels for Trees Turns Choice into Impact"},"content":{"rendered":"\n<h2 id=\"what-is-it\" class=\"wp-block-heading\">What Is It?<\/h2>\n\n\n\n<p>Founded in <strong>May 2021<\/strong>, <strong>Hotels for Trees<\/strong> is a non-profit initiative that helps the hospitality industry reduce its environmental footprint through a simple but powerful exchange. Instead of daily room cleaning, hotels give guests the option to <strong>plant a tree<\/strong>.<\/p>\n\n\n\n<p>The system is straightforward. Guests staying at a participating hotel can hang a dedicated door hanger to signal that they wish to skip housekeeping for the day. Every skipped cleaning service directly funds the planting of <strong>one tree<\/strong>, transforming a routine sustainability gesture into a measurable environmental action.<\/p>\n\n\n\n<p>Behind the scenes, this choice reduces <strong>water consumption, energy use, chemical products, and labor intensity<\/strong>, while redirecting savings into reforestation projects. Guests can later visit the organization\u2019s website to track the real impact of their decision, seeing how many trees have been planted thanks to collective participation.<\/p>\n\n\n\n<p>Rather than asking travelers to sacrifice comfort, Hotels for Trees reframes sustainability as <strong>conscious choice<\/strong>, allowing guests to actively opt into climate-positive behavior during their stay.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"430\" src=\"https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree2.jpg\" alt=\"\" class=\"wp-image-44072\" srcset=\"https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree2.jpg 710w, https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree2-120x73.jpg 120w, https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree2-90x55.jpg 90w, https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree2-320x194.jpg 320w, https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree2-560x339.jpg 560w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><\/figure>\n\n\n\n<h2 id=\"why-is-it-cool\" class=\"wp-block-heading\">Why Is It Cool?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guests become active contributors<\/strong><br>Travelers are not just staying sustainably. They are making a visible decision that leads to a tangible outcome.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clear cause-and-effect<\/strong><br>One skipped cleaning equals one tree planted. The simplicity makes the impact easy to understand and emotionally satisfying.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A lasting emotional takeaway<\/strong><br>Knowing that a tree was planted in your name creates a memory that extends beyond the stay itself.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visible impact through digital tracking<\/strong><br>Guests can later see the cumulative effect of their action, reinforcing trust and credibility.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1160\" height=\"773\" src=\"https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree-1160x773.webp\" alt=\"\" class=\"wp-image-44073\" srcset=\"https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree-1160x773.webp 1160w, https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree-800x533.webp 800w, https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree-1536x1024.webp 1536w, https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree-2048x1366.webp 2048w, https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree-1200x800.webp 1200w, https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree-120x80.webp 120w, https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree-90x60.webp 90w, https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree-320x213.webp 320w, https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree-560x373.webp 560w, https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree-1920x1280.webp 1920w, https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree.webp 2560w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<h2 id=\"why-does-it-have-future-growth-potential\" class=\"wp-block-heading\">Why Does It Have Future Growth Potential?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rising environmental awareness among travelers<\/strong><br>Guests are increasingly conscious of the ecological footprint of their stays and actively seek hotels that offer responsible alternatives.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Operational benefits for hotels<\/strong><br>Reduced housekeeping frequency lowers costs related to water, energy, chemicals, and staffing without compromising guest satisfaction.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strong market differentiation<\/strong><br>Sustainability initiatives like this help hotels stand out in a competitive market, especially among values-driven travelers.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scalable across hotel categories<\/strong><br>From boutique hotels to large chains, the model can be implemented without major infrastructure changes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aligns ethics with business logic<\/strong><br>Environmental responsibility becomes not just a moral choice, but a smart long-term investment.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"reference-links\" class=\"wp-block-heading\">Reference Links:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-hotels-for-trees wp-block-embed-hotels-for-trees\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"x23GzT2yHA\"><a href=\"https:\/\/hotelsfortrees.com\/\">Homepage<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Homepage&#8221; &#8212; Hotels For Trees\" src=\"https:\/\/hotelsfortrees.com\/embed\/#?secret=LNGXulpSdl#?secret=x23GzT2yHA\" data-secret=\"x23GzT2yHA\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"author-andreu-marti-lopez\" class=\"wp-block-heading\">Author: Andreu Mart\u00ed L\u00f3pez<\/h2>\n\n\n\n<h2 id=\"editor-guilherme-dantas\" class=\"wp-block-heading\">Editor: Guilherme Dantas<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>What Is It? Founded in May 2021, Hotels for Trees is a non-profit initiative that helps the hospitality industry reduce its environmental footprint through a simple but powerful exchange. Instead&hellip;<\/p>\n","protected":false},"author":877,"featured_media":44071,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4145,3857,879,119,3813,880,3836,36],"tags":[4681,4679,4682,4680],"powerkit_post_featured":[],"ppma_author":[4678],"class_list":{"0":"post-44070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-all-generations","8":"category-changinghotellandscapes","9":"category-emotional-intelligence-empathy","10":"category-involve-engage","11":"category-europe-west","12":"category-give-me-narratives","13":"category-hotels","14":"category-sustainability","15":"tag-green-travel-initiatives","16":"tag-https-hotelsfortrees-com","17":"tag-reforestation-tourism","18":"tag-sustainable-hospitality"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Skipping Housekeeping, Growing Forests: How Hotels for Trees Turns Choice into Impact - Science of the Time<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skipping Housekeeping, Growing Forests: How Hotels for Trees Turns Choice into Impact\" \/>\n<meta property=\"og:description\" content=\"What Is It? Founded in May 2021, Hotels for Trees is a non-profit initiative that helps the hospitality industry reduce its environmental footprint through a simple but powerful exchange. Instead&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Science of the Time\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-30T14:02:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T14:02:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"824\" \/>\n\t<meta property=\"og:image:height\" content=\"966\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andreu Mart\u00ed L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme Dantas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/\"},\"author\":{\"name\":\"Guilherme Dantas\",\"@id\":\"https:\/\/scienceofthetime.com\/fc\/#\/schema\/person\/570e48cbd5da20e4025e0ec709e12549\"},\"headline\":\"Skipping Housekeeping, Growing Forests: How Hotels for Trees Turns Choice into Impact\",\"datePublished\":\"2026-01-30T14:02:20+00:00\",\"dateModified\":\"2026-01-30T14:02:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/\"},\"wordCount\":383,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree3.jpeg\",\"keywords\":[\"Green Travel Initiatives\",\"https:\/\/hotelsfortrees.com\/\",\"Reforestation Tourism\",\"Sustainable Hospitality\"],\"articleSection\":[\"All generations\",\"CHANGINGHOTELLANDSCAPES\",\"Emotional Intelligence (empathy)\",\"Engage &amp; Involve\",\"Europe West\",\"Give Me Narratives\",\"Hotels\",\"Sustainability\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/\",\"url\":\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/\",\"name\":\"Skipping Housekeeping, Growing Forests: How Hotels for Trees Turns Choice into Impact - Science of the Time\",\"isPartOf\":{\"@id\":\"https:\/\/scienceofthetime.com\/fc\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree3.jpeg\",\"datePublished\":\"2026-01-30T14:02:20+00:00\",\"dateModified\":\"2026-01-30T14:02:23+00:00\",\"author\":{\"@id\":\"https:\/\/scienceofthetime.com\/fc\/#\/schema\/person\/570e48cbd5da20e4025e0ec709e12549\"},\"breadcrumb\":{\"@id\":\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#primaryimage\",\"url\":\"https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree3.jpeg\",\"contentUrl\":\"https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree3.jpeg\",\"width\":824,\"height\":966},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scienceofthetime.com\/fc\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Skipping Housekeeping, Growing Forests: How Hotels for Trees Turns Choice into Impact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scienceofthetime.com\/fc\/#website\",\"url\":\"https:\/\/scienceofthetime.com\/fc\/\",\"name\":\"Science of the Time\",\"description\":\"Science of Cool\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scienceofthetime.com\/fc\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scienceofthetime.com\/fc\/#\/schema\/person\/570e48cbd5da20e4025e0ec709e12549\",\"name\":\"Guilherme Dantas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/38315e0ebbd237840f85bddf6a2ffebd1b4ea3cb20473a96f6c2c96cfdcea0f7?s=96&r=ga27dd7f7dbbad8283351058c94211f34\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/38315e0ebbd237840f85bddf6a2ffebd1b4ea3cb20473a96f6c2c96cfdcea0f7?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/38315e0ebbd237840f85bddf6a2ffebd1b4ea3cb20473a96f6c2c96cfdcea0f7?s=96&r=g\",\"caption\":\"Guilherme Dantas\"},\"sameAs\":[\"https:\/\/scienceofthetime.com\/fc\/explore\"],\"url\":\"https:\/\/scienceofthetime.com\/fc\/author\/fcscienceofthetime-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Skipping Housekeeping, Growing Forests: How Hotels for Trees Turns Choice into Impact - Science of the Time","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/","og_locale":"en_US","og_type":"article","og_title":"Skipping Housekeeping, Growing Forests: How Hotels for Trees Turns Choice into Impact","og_description":"What Is It? Founded in May 2021, Hotels for Trees is a non-profit initiative that helps the hospitality industry reduce its environmental footprint through a simple but powerful exchange. Instead&hellip;","og_url":"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/","og_site_name":"Science of the Time","article_published_time":"2026-01-30T14:02:20+00:00","article_modified_time":"2026-01-30T14:02:23+00:00","og_image":[{"width":824,"height":966,"url":"https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree3.jpeg","type":"image\/jpeg"}],"author":"Andreu Mart\u00ed L\u00f3pez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Guilherme Dantas","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#article","isPartOf":{"@id":"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/"},"author":{"name":"Guilherme Dantas","@id":"https:\/\/scienceofthetime.com\/fc\/#\/schema\/person\/570e48cbd5da20e4025e0ec709e12549"},"headline":"Skipping Housekeeping, Growing Forests: How Hotels for Trees Turns Choice into Impact","datePublished":"2026-01-30T14:02:20+00:00","dateModified":"2026-01-30T14:02:23+00:00","mainEntityOfPage":{"@id":"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/"},"wordCount":383,"commentCount":0,"image":{"@id":"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree3.jpeg","keywords":["Green Travel Initiatives","https:\/\/hotelsfortrees.com\/","Reforestation Tourism","Sustainable Hospitality"],"articleSection":["All generations","CHANGINGHOTELLANDSCAPES","Emotional Intelligence (empathy)","Engage &amp; Involve","Europe West","Give Me Narratives","Hotels","Sustainability"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/","url":"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/","name":"Skipping Housekeeping, Growing Forests: How Hotels for Trees Turns Choice into Impact - Science of the Time","isPartOf":{"@id":"https:\/\/scienceofthetime.com\/fc\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#primaryimage"},"image":{"@id":"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree3.jpeg","datePublished":"2026-01-30T14:02:20+00:00","dateModified":"2026-01-30T14:02:23+00:00","author":{"@id":"https:\/\/scienceofthetime.com\/fc\/#\/schema\/person\/570e48cbd5da20e4025e0ec709e12549"},"breadcrumb":{"@id":"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#primaryimage","url":"https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree3.jpeg","contentUrl":"https:\/\/scienceofthetime.com\/fc\/wp-content\/uploads\/2026\/01\/science-tree3.jpeg","width":824,"height":966},{"@type":"BreadcrumbList","@id":"https:\/\/scienceofthetime.com\/fc\/2026\/01\/30\/skipping-housekeeping-growing-forests-how-hotels-for-trees-turns-choice-into-impact\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scienceofthetime.com\/fc\/"},{"@type":"ListItem","position":2,"name":"Skipping Housekeeping, Growing Forests: How Hotels for Trees Turns Choice into Impact"}]},{"@type":"WebSite","@id":"https:\/\/scienceofthetime.com\/fc\/#website","url":"https:\/\/scienceofthetime.com\/fc\/","name":"Science of the Time","description":"Science of Cool","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scienceofthetime.com\/fc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/scienceofthetime.com\/fc\/#\/schema\/person\/570e48cbd5da20e4025e0ec709e12549","name":"Guilherme Dantas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/38315e0ebbd237840f85bddf6a2ffebd1b4ea3cb20473a96f6c2c96cfdcea0f7?s=96&r=ga27dd7f7dbbad8283351058c94211f34","url":"https:\/\/secure.gravatar.com\/avatar\/38315e0ebbd237840f85bddf6a2ffebd1b4ea3cb20473a96f6c2c96cfdcea0f7?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38315e0ebbd237840f85bddf6a2ffebd1b4ea3cb20473a96f6c2c96cfdcea0f7?s=96&r=g","caption":"Guilherme Dantas"},"sameAs":["https:\/\/scienceofthetime.com\/fc\/explore"],"url":"https:\/\/scienceofthetime.com\/fc\/author\/fcscienceofthetime-com\/"}]}},"authors":[{"term_id":4678,"user_id":0,"is_guest":1,"slug":"andreu-marti-lopez","display_name":"Andreu Mart\u00ed L\u00f3pez","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/scienceofthetime.com\/fc\/wp-json\/wp\/v2\/posts\/44070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scienceofthetime.com\/fc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scienceofthetime.com\/fc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scienceofthetime.com\/fc\/wp-json\/wp\/v2\/users\/877"}],"replies":[{"embeddable":true,"href":"https:\/\/scienceofthetime.com\/fc\/wp-json\/wp\/v2\/comments?post=44070"}],"version-history":[{"count":1,"href":"https:\/\/scienceofthetime.com\/fc\/wp-json\/wp\/v2\/posts\/44070\/revisions"}],"predecessor-version":[{"id":44074,"href":"https:\/\/scienceofthetime.com\/fc\/wp-json\/wp\/v2\/posts\/44070\/revisions\/44074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scienceofthetime.com\/fc\/wp-json\/wp\/v2\/media\/44071"}],"wp:attachment":[{"href":"https:\/\/scienceofthetime.com\/fc\/wp-json\/wp\/v2\/media?parent=44070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scienceofthetime.com\/fc\/wp-json\/wp\/v2\/categories?post=44070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scienceofthetime.com\/fc\/wp-json\/wp\/v2\/tags?post=44070"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/scienceofthetime.com\/fc\/wp-json\/wp\/v2\/powerkit_post_featured?post=44070"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/scienceofthetime.com\/fc\/wp-json\/wp\/v2\/ppma_author?post=44070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}