2030 is around the corner. The agenda of several organizations, governments and companies already considers the arrival of the fourth decade of the 21st century. In 2015, the UN was already debating the 2030 agenda, considering several lines of action with a focus on quality of life, planet sustainability, greater global justice and transparency.
Considering the speed of the changes that the world has witnessed in recent years, it can be said that everything is and will be different. Consulting companies and their departments of the future, prospective and foresight, research companies, universities and institutions of different origins and activities have dedicated a lot of time to identify what life might be like in 2030, basing their forecasts on the analysis of different sources of information and the avalanche of available content on the topic.
We are not talking about divination but the use of different tools and work methodologies (prospective, foresight and coolhunting — themes that can be found in conceptual explanations and presentation of tools on our websites) that allow us to build an understanding of possible scenarios in the near future. Because 2030 is around the corner, just 9 years away, which in human history is nothing.
Perhaps due to the accelerated change in which we find ourselves, supported by technological evolution and the change in consumer behavior, we have seen the transformation of management, markets, business and the world in all its aspects; and absolute beliefs and truths as well. Everything has changed. The big question that is increasingly being asked is:
How will the future be?
Based on intense ongoing research on scenarios and trends, we have developed a long-term understanding (a prospective view) that allows us to design the macro scenarios that will influence the future. When we look to the future, we need to do it more than 10 years ago.
Axes of Change:
1. Infotech: Infotech (defined as information technology) is the use of computers to store, retrieve, transmit and manipulate data or information. Often referred to as IT is usually used in the context of business operations, as opposed to personal or entertainment technologies. IT is considered a subset of information and communication technology (ICT) as an information technology system (IT system) that is generally an information system, a communication system or, more specifically speaking, a computer system — including all hardware, software and peripheral equipment — operated by a limited group of users. With the spread of the 4th Industrial Revolution, technology has led an evolution never before seen or even expected. This technological revolution has been led by connectivity, in addition to computational power (which includes artificial intelligence, machine learning, etc.) and the proliferation of data (commonly known as big data, which also considers data security, creation, distribution and exposure to and to data) with all known impacts — the good and the less good. The evolutionary vision of the post-2030 World unveils a wide range of events with an even more intense transformational impact than the one we have seen in the past decade and which we will see in the one that is now beginning.
2. Biotech: BioTech (defined as biotechnology) or biotechnology is a broad area of biology, involving the use of living systems and organisms to develop or make products. Depending on the tools and applications, it often overlaps with related scientific fields. In the late 20th and early 21st centuries, biotechnology expanded to include new and diverse sciences such as genomics, recombinant gene techniques, applied immunology and the development of pharmaceutical therapies and diagnostic tests. The term “Biotechnology” was first used by “Karl Ereky” in 1919, meaning the production of products from raw materials with the help of living organisms. With a global market estimated at 513 billion euros in 2020, the BioTech has evolved to be a stimulating field for innovations, which will fundamentally change our understanding of human life and especially the evolution that human beings and humanity have experienced over the centuries. The last few years have been very active on this topic with the emergence of a set of initiatives that aim to improve performance and optimize the human being in all its fullness. Data that feeds Artificial Intelligence (AI) collected from wearables and biosensors that help doctors to monitor the effect of treatment in real time and suggest improvements; 3D Bioprinted nanorobots provide antibiotics to the exact target to cure inflammation; Tissue Engineering corrects damaged parts of an organ without patients needing surgery; Gene therapy prevents many genetic diseases from occurring. These are just a few examples that healthcare can use and that companies like StartUs Insights, for example, have explored. But this theme has allowed us to map opportunities in almost all themes related to humanity and living organisms.
It is clear that these two simultaneous revolutions have an impact on two large dimensions or areas.
Impact Areas:
1. World Impact — how will the world organize itself in the face of this movement of change and what role will each of us play in this new reality?
2. Business Impact — how will the world organize itself in the face of this movement of change and what role will each of us play in this new reality?
Certainly, today we have more questions than answers, but the point is: we need to reflect deeply and immediately on these themes that are the basis for future change.
I take the opportunity to leave the invitation to the event Inova Day 2020, which will take place online on October 23 between 8 and 12:30, where the studies of The World in 2030 will be presented; Work, Professions, the Leader and Business in 2030 and the Transformation of Management (Business Pulse) and where the theme will be widely debated. Find out all about the event here: www.inovaday.inovabs.com.br
