What is it?
California winery Cass Wines has opened a hotel amidst the rolling hills of its scenic vineyard. The Geneseo Inn was developed by Ecotech Design and is based around the use of 20 recycled shipping containers, set around a 60-foot live oak tree.
The design of the repurposed containers mirrors that of the vineyards, with the 8-foot wide containers echoing the rows of grapevines, which are planted 8 feet apart. The buildings are also offset both horizontally and vertically, to provide a constant play of light and shadow during the day. Each unit also includes a 12-foot high raised roof area to provide additional light and space.
Locally-sourced, recycled materials, including recycled steel, glass, barn materials and decking, are also used on the exterior, which is painted to complement the wineries’ labels. The buildings are raised above the vineyard on steel platforms to provide views and create a covered parking area. The roofs of the buildings were designed to make it easy to convert to a solar or green roof in the future.
Why it’s Cool?
· A time-tested adaptive-reuse design strategy
· The structures are truly integrated with their environment
· Less energy with solar panel roof· Quintessential food + wine experience
Why it has future growth potential?
Today’s generation is dying for a new interesting product to enjoy and what has the hospitality industry come up with?
Thanks to the idea from Ecotech design, they succeeded to create a new alternative in a more luxurious environmental friendly hotel industry. The buildings of these wonderful hotels are recycled and renovated so that they could look brand new, which also brings more attention to our new millennials & generation Z that started to be more sensitive about the sustainability and meaningful aspect in saving mother earth. Furthermore with this not so common concept, it breaks the boring points of normal luxurious hotels with another bonus points of a vineyard view scattered as your vision goes which can be perfect to be shared among your friends and families through social media.
