What is it?
The way in which millennials make contact between themsleves is different from previous generations. Digital natives find it natural to date a person they just met on a social media or through an app. It’s one of the reasons why platforms like Tinder have a legion of users that keeps growing, perhaps the secret lies in their lack of talent for the solitude.
Tarsus match was an app that made us meet other people looking for sharing a table in a restaurant. It was available in Spain until 30 June 2018 and it was an advertising action of Bodegas Tarsus. After installing the app, we were asked about our wine, meat, pasta or meat preferences. Once we had filled the form, seen each other’s profiles then we could contact to share the dinner, or we could send an invitation via WhatsApp/Facebook to a friend instead. We had to set the appointment through the app, and we received a promo code with a discount. Thereafter, it was time to find out if we hit with our chosen ‘match’ or not.
Why it’s Cool?
- The app focused on gastronomy instead of flirting unlike other dating apps.
- It can link people with common interests instantly.
- Costumers and restaurants get benefits.
- This was also beneficial for individuals who came to the city for a short time
Why it has future growth potential?
Even if the initiative ended two years ago and it was just an advertising action, it’s interesting to connect people with common interests around a table. Furthermore, it doesn’t have to exclusively be a peer-to-peer system, it would be possible to create a community and meet groups too. The app, well managed, can be used by restaurants to get costumers publishing offers and getting visibility, and by people that are looking to meet new people. They can feel more comfortable using an app without the sexual connotation that many others have, because preferring to eat with somebody else doesn’t have to mean a lot.
