WHAT IT IS?
Dromo is a ultra-lightweight PET bottle particularly designed for e-commerce. It focuses on reducing secondary packaging and therefore reducing the overall packaging costs and usage. The packaging can be used for various household cleaning chemicals. Due to different devices produced specifically for the Dromo bottle, refilling and using the bottles is easy. It can be used for sprays, hanging or standing dispensers of different viscosity. The bottle is developed by PTI a company focusing on sustainable plastic packaging innovations (https://www.plastictechnologies.com/).
WHY IT´S COOL?
Reducing packaging is one of the possibilities towards a more sustainable future. With the Dromo Bottle secondary packaging can be reduced up to 75% compared to retail products. Instead of rebuying the whole packaging the fluid will be rebought with minimum secondary packaging. On top of that, whenever the Dromo bottle gets damaged it is fully recyclable. Next to using less material, which leads to spending less money, shipping costs can also be reduced due to less weight.
WHY IT HAS FUTURE GROWTH POTENTIAL?
E-commerce is a growing trend. Even after the COVID-19 pandemic e-commerce has a promising growth potential for more functional and sustainable solutions. According to estimates e-commerce is ordered with 5,000–10,000 times per second. Nowadays, products bought online are mostly overpacked. As soon as the product gets delivered the packaging will be thrown away immediately, having no further use. Therefore, packaging which is fully designed for e-commerce is the future. Although this is not a food packaging, the idea can be rethought and redesigned for food products and should be used as an inspiration.
