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WHAT IT IS?
‘A-more’ is a community brand, founded by a 17-year-old girl Camilla Clemente. The concept is simple: she has created a community of young people through the famous social platform TikTok and produces items in collaboration with her followers. On A-more’s website, you can find a variety of items: t-shirts, socks, necklaces, bags, hats, accessories et cetera. What essentially makes a difference is the fact that you, being part of the community, can be involved in the design process.
WHY IT’S COOL?
Collaboration is the main point for Camilla. A-more provides inspirational slogans and catch words, representing its values. The community is free to take it from there. “Love is not enough. We need more”. “You deserve more than love”. “Love has no labels, it’s just A-more”. “Be who you want to be. Be proud. Be free”. Most of the products are genderless in order to get rid of the stereotypes.
Camilla organizes campaigns on TikTok and Instagram to show her beliefs. For example, she has created and sent a special t-shirt to people from the LGBTQ+ community to celebrate and raise awareness during Pride Month. Who designed it? Members of the community through a contest, of course! Also, sustainability and ethical production belong to the value mission of A-more: key words for the younger generations.
WHY IT HAS FUTURE GROWTH POTENTIAL?
The main value of a brand community is the ability to interact with other like-minded customers. This is exactly what Camilla is doing with people of her generation. Her community is rapidly expanding as a result of her ability to listen, understand and trust her peers. Another important aspect to consider is the power of TikTok and the ability to convey anything as a storyteller. Every step of her project is meticulously captured on her TikTok account, reaching an average of 500,000 views per video.
For further information about A-more please visit: www.a-more.shop
3 Comments
Social media is taking a huge part in spreading the brand to the customers and I think it shows the power of socmed, and it proves the positive side from social media.
Social media and especially TikTok is overtaking people’s lives. People spend their times on TikTok for hours everyday. It is nice to take this for advantage and use it to grow a community of young people expressing their love to everyone. No exceptions.
It’s nice when youngsters use these kinds of platforms to create communities and spread positivity like this. it also gives opportunities for them to express their artistic skills.