Making AI Interactive
AI is shaping the future across industries. Prof. Carl Rohde, a Future Forecasting expert, invites professionals to contribute their insights and scenarios to enrich his research and presentations.
AI’s Transformative Power
AI is driving groundbreaking advancements, from detecting gas leaks via satellites to robotic pollinators and AI-powered medical diagnoses. However, challenges like surveillance capitalism and monopolistic tech power remain. Rohde asks for the most extreme AI scenarios—utopian or dystopian.
Understanding Clients Through AI
AI enhances customer insights, such as gyms tracking lifestyle data or Barcelona FC optimizing player performance. He seeks standout AI-driven consumer insights.
AI in Branding & Digital Loyalty
The era of passive branding is over—brands must now engage in continuous digital interactions with customers. AI-driven brand storytelling is key to fostering loyalty and connection. Rohde invites examples of AI-powered brand strategies.
The Role of Playfulness in AI
Gaming principles, such as Flow (engaging challenge progression) and Fiero (moments of triumph), make experiences compelling. AI can leverage these elements to boost engagement. Rohde looks for innovative applications of gaming mechanics.
Adding a Human Touch
Many tech-driven brands, like Booking.com, lack emotional connection. Despite collecting feedback, they often fail to act on it. He seeks best practices for fostering AI-powered emotional engagement.
Future AI Icons
Nike+ exemplifies AI-driven personalization in sports. Rohde asks for predictions on the next iconic AI innovations and invites participants to join a research initiative on digital marketing and AI.
