What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that […]
HOTELS ARE OFTEN TOO RIGID FOR MILLENNIALS EXPERIENCED TRAVELER ALEKSANDRA ZAKREVSKAYA SPEAKS OUT Who Are You? 33 years old. Born in Russia, raised in Belarus, now for […]
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and […]
During the last decade we all got Netflix-ed. Now we will get gamified. Don’t think ‘only’ games. Think the gamification of our whole lifeworld. Netflix already […]
COVID-19 has changed our day-to-day lives, careers and entire industries. Influencers were no exception. They have lost a (large) proportion of their income, companies suspended their […]