Aim and ambition for each Cool hunt we conduct: Making the participating Cool hunters more trends- and innovation sensitive. These skill are key for being successful in the 21st century, in which competition is more fierce and global than any time before.

We conduct Cool hunts with universities, hotel schools and companies worldwide. Also we are setting up our own independent Cool hunts projects. (click here, if you are interested)
Participating as Cool hunter means opening your imagination, as you will discover how other Cool hunters, often international, are hunting and perceiving the worlds of Cool. Also you will improve your writing skills. We are coaching you on that.

Last but not least, together we will work on the creation of validated trends. Trends that are the outcomes of us working together, of the wisdom of the crowd.

Our Cool Hunt Methodology

as easy as 1-2-3

We train business professionals to become more trend and innovation sensitive and use a proven working methodology in order to achieve our goals.



Inspiration Keynotes

We will present a series of consecutive trend presentations concerning your industry and/or your interests. From fashion to food. From digital marketing to fitness luxury. From AI to hospitality and wellness. From changing gender definition to mental health. We’ll finetune subjects and content of each presentation according to the wishes of the participation Cool hunters and their professors or managers. Amount of presentations, agenda and time slots will be customized as well.


Cool Hunting

Inspired by the trend presentation(s), the Cool hunters will hunt for Cool seeds of new developments that have future growth potential. Our international definition of Cool: attractive and inspiring with future growth potential. After having selected the best Cool seed they have hunted, our Cool hunters will blog about them. The blog must start with the most telling pic you can find and must be written: sexy, catchy, sticky. We coach every Cool hunter here, according to their needs.

Then all blogs will be uploaded to a designated virtual workspace, only available to the participants.



In the virtual workspace the magic happens. Cool hunters can learn from each other’s blogs. They rate them and comment on them. We’ll discuss them together. It’s the wisdom of the crowd in action.

At the end of the course, we will analyze together all the Cool outcomes and create new validated trends on top of them.

Best blogs will be published, as a sign of appreciation and celebration, at Science of the time’s Futurists Club.

Our clients & customers speak for us ...

We are confident that you will blown away by the unparalleled customer service you receive when you work with us.

We are very fortunate to have formed excellent partnerships with many of our clients. And we’ve formed more than just working relationships with them; we have formed true friendships. Here’s what they’re saying about us.

We let our happy clients do the talking for us with their testimonials!


Let’s work together on your next endeavour


When you have Cool hunt ambitions on your own, please, contact [email protected]


When you are an educational institute or a company, please, contact [email protected]


87 pages full of insights for FREE

Chapter 1

Experience Economy

The term might be old. Everyone has heard of it. Nevertheless, let’s immediately stress that no term is filled with more lively and ever-changing content than this supersubstantial trend of Experience Economy

Chapter 2

Touch Points

Staying in a five-star hotel, a boutique hotel, on a cruise, or at a safari location: they all are designed to impress you by the uniqueness and memorability of what is on offer.

Chapter 3

Emotional Intelligence

Being successful in hospitality industry, can only accomplished with a good, even excellent sensitivity for what the people who will be your guests need and desire. Emotional intelligence is the key skill needed to do this convincingly right.

Chapter 4

Generation Z and the younger Millennials

During the last decade we’ve invited about ten thousand young people – young Millennials and Generation Z – to Cool hunt with us. With 54 universities and hotel schools at four continents involved. We’ve read thousands of their blogs. It makes us confident to proclaim that we know what makes them tick.

Chapter 5

The Loneliness Epidemic

What does the loneliness epidemic look like? May I start with some quotes by twenty somethings, from all over the world, as collected by the Financial Times and by the Economist 1843 magazine – both international and top-notch?

Chapter 6

Digital Marketing

You remember TV advertising, of course? It helped brands like Levi’s and Nike, Coca Cola and McDonald’s to acquire brand awareness top positions. When you bought the product or service advertising’s interest in you waned immediately, though. That’s different in the contemporary era of digital marketing. Now many are discussing what they have bought on the social media, continuously and in detail. Marketing and communication have adapted. Also in the hospitality industry.

Chapter 7

Food & Beverage

No hospitality without food & beverages. This booklet on future hospitalities can’t miss out on the topic. All leading trends discussed in this chapter.


Appending: All The Blogs

Apart from the Cool Hospitalities Hunts that we do – with EUHT StPOL – Sant Pol school of hospitality and culinary management, Barcelona in the center, as we have given masterclasses there for a decade now, with the Cool hunting methodology consequently ingrained in the curriculum – we also conduct a Cool Food Hunt and a Cool Agriculture Hunt – with the Dutch HAS University in the lead. By nature, Cool hunters with a hospitality perspective and hunters with a food and agricultural perspective generate different blogs and insights when it comes to the future of hospitalities. All, 36 Cool Seeds and examples (trhoughout the booklet) can be found here

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