our articles and blogs


The Wanderlust Generation

  A story by Aline Krioghlian As I’m sitting here in my living room in Spain when a global pandemic has taken the world by storm, I am reminiscing about …

Scenarios and Future Axes of Management

  A story by Luís Rasquilha We are experiencing the greatest transformation in human history, supported by two major revolutions: 1. Technological revolution: resulting from the exponential evolution of Machine …

Refugees and Digital Nomads

  A story by Isabeau van Maastricht The future of the concept of ‘home’. We live in a world where having a house, and a feeling of home is no …

Go Niche or Go Home

A story by Phoebe Truong A niche is a narrowly carved subgroup based on interests, values, geographic fences, and micro demographics. The term is often used in marketing and value differentiation, …

Who are we?

About Us

We help companies worldwide to innovate in credible ways, based on serious trend research.

An article on our methodology and research outcome regarding Millennials, follow the link


Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China. Downloads: List of clients / CV Carl Rohde


Science of the Time focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.

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