Science of the Time — Trend Research & Innovation Agency
We decode future concepts, consumer mindsets, and cultural signals to empower organizations and universities to innovate with confidence.
Latest Trend Signals from the Futurists Club
Curated and analyzed by our international network of certified cool hunters and futurists. Click any post to read the full report on /fc/.
Quiet Luxury & The New StatusLUXURY AFTER THE FIRE
“Why a landscape coming back to life may be more desirable than perfection” Take Away Imagine paying for a luxury holiday to witness...
Experiential Retail & Concept SpacesWhen Buying a Plush Toy Becomes a Café Experience
“The future of retail isn’t just about what customers buy, but what they get to experience along the way.” Take Aw...
Quiet Luxury & The New StatusTHE HOTEL WITH A SECRET SOUND ROOM
“Let’s call it: The return of the deliberately undistracted experience.” Take Away Equipment Room takes an activity that is ordinari...
Spatial Design & Biophilic ArchitectureFrom Customer to Creator: Porsche’s One-Off Experience
“The rarest luxury may be having a hand in how something is made.” Take Away What if commissioning a unique car meant becoming part ...
Quiet Luxury & The New StatusRETHINKING THE CHOCOLATE BAR
Take Away NOTCH is a cocoa-free bar made from brewers’ spent grain: the barley left over after beer production. Developed by Copenha...
Quiet Luxury & The New StatusGUCCI DOESN’T JUST SHOW YOU ITS COLLECTION. IT MAKES YOU ENTER A MYSTERY
“What if a luxury brand no longer wants you simply to admire its products, but invites you to enter its world and become part of its...
Food, Beverage & GastronomyCHINA’S NEW LUXURY: WHEN A HOTEL STOPS FEELING LIKE A HOTEL
“A hotel that feels like somewhere else”. Take Away At the Grand Tang Feast at Chengdu Xanadu Hotel, dinner becomes a cultural perfo...
Changing Hotel Landscapes & FormatsYOU DON’T CHECK IN. YOU ZIPLINE INTO THIS HOTEL
“The real luxury is not escaping the world, but discovering a world you could not experience anywhere else.” Take Away At Shinta Man...
Empathic Hospitality & Neuro-WellnessLONGEVITY HOTELS: FROM QUALITY SIGNAL TO QUANTITY APPEAL
“The longevity hotel becomes part retreat, part health environment, part preventative-care platform and part luxury experience.̶...
Food, Beverage & GastronomyWHEN THE UNDERGROUND CHECKS IN: A COFFEE CALLED FOLKS
“The next generation of hospitality may not borrow culture. It may grow out of culture.” Take Away Luxury hospitality has spent deca...
Discreet Luxury & Hidden SanctuariesTHE NEW LUXURY IS: BEING UNTRACEABLE
“What happens when exclusivity is no longer about being admitted somewhere, but about controlling how accessible you are to the rest...
Quiet Luxury & The New StatusTHE NEW LUXURY UNIFORM: DRESSED FOR ANY WORLD
“Technical luxury offers something beyond style: a feeling of freedom, adaptability and quiet preparedness.” Take Away What if the n...
Discreet Luxury & Hidden SanctuariesEREMITO UMBRIA: THE LUXURY OF LESS
“This is not luxury as an accumulation of amenities. It is hospitality built around their deliberate absence.” Take Away Imagine pay...
Quiet Luxury & The New StatusFROM HOTEL SHEETS TO HIGH FASHION
“True luxury is not always something new. Sometimes, it is seeing new value in what already exists.” Take Away Amsterdam-based fashi...
Empathic Hospitality & Neuro-WellnessHOSPITALITY’S UNTAPPED FEMALE FUTURE
“Don’t look for hotels that advertise diversity. Look for places where diversity has changed the way hospitality is organized....
Intentional Escapism & Silent LuxuryOSTELLO BELLO, MILAN: TURNING LUGGAGE INTO A HOSPITALITY PRODUCT
“The best service might be the thing we barely notice. Until we suddenly realize how much lighter we feel.” Take Away There is a pec...
Sensory Architecture & Phygital TouchA STORE YOU CAN HEAR
“Luxury is not always what you see. Sometimes, it is what you hear, feel, and discover.” Take Away Lemaire’s Shanghai flagship uses ...
Discreet Luxury & Hidden SanctuariesTHE LUXURY HOTEL THAT KEEPS AN ISLAND ALIVE
“The greatest luxury is not just discovering a place, but helping it thrive.” Take Away On a remote island off Newfoundland, Canada,...
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