our articles and blogs


Talent At Peace

  Nowadays experts discuss regularly about talent and how important it is to recruit, “retain” and contribute to the development of talent in companies. A story by Daniela Freund   …

Future of Work

  The 5 drivers of change. A story by Luís Rasquilha It is a recurring theme to question the future of the companies in which we operate: what their relevance is, …

Sex Tech

  How technology changes our sexual behavior A story by Luca Fischer Sexual intercourse is basic human instinct. It’s the reason why we exist and how the human race keeps on …

Embracing The Power of a Modern Family

  Brands and companies turn to overlook the modern family in their campaigns when advertising. Is the world not yet ready to receive the idea of having a modern family? …

The People Versus The Climate

Farmersprotest   The nitrogen crisis kills people. But also jobs. The Netherlands are in the frontline   Why Hell Broke Loose Amongst the Good People of Holland The first of October …

Who are we?

About Us

We help companies worldwide to innovate in credible ways, based on serious trend research.

An article on our methodology and research outcome regarding Millennials, follow the link


Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China. Downloads: List of clients / CV Carl Rohde


Science of the Time focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.

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