our articles and blogs


The Future of search engines

A story by Luca Fischer We live in a Knowledge Society, where we are improving our human condition by consuming data and information regarding culture, politics and entertainment. We carry …

Drop the bot! Stay Human & Bond

A story by Raquel Sodré   The future does not lie in robot! At least not every part of it. Now that I have vented what has been bothering me …

The locomotive travel renaissance

  A story by Phoebe Truong The world’s first steam locomotive was invented in 1802. A century after in 1903, the Wright brothers invented and flew the first airplane. Long-distance …

Alien Ceramics

  A story by Isabeau van Maastricht   Inspired by the moon lander, Stockholm-based artist Åsa Stenerhag has created a series of ceramic objects in collaboration with ‘Massproductions’ that she …

Who are we?

About Us

We help companies worldwide to innovate in credible ways, based on serious trend research.

An article on our methodology and research outcome regarding Millennials, follow the link


Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China. Downloads: List of clients / CV Carl Rohde


Science of the Time focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.

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