our articles and blogs


The grass called to shape tourism

In 2060, 75 percent of human beings will live in cities, some of which would easily reach 60 million inhabitants. In the United States alone, an average of 3,300 new …

A chair for insects by Marlène Huissoud

Protecting insects and urban nature A story by Isabeau van Maastricht Please stand by! Protecting urban nature is more essential than ever before through the increase of humans in the …

China’s Super App

WeChat and more WeChat A story by Selina Irmen — in collaboration with Chenyin Pan 9 am on a Monday in Shanghai — I’m on my way to work after …

Who are we?

About Us

We help companies worldwide to innovate in credible ways, based on serious trend research.

An article on our methodology and research outcome regarding Millennials, follow the link


Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China. Downloads: List of clients / CV Carl Rohde


Science of the Time focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.

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