GIN AND TONIC ICE POPS – FROM THE LOWER SIDE OF THE MARKET

ALDI is one of Germany’s price fighters in the supermarket sector, successfully spreading out over the old continent of Europe – and further. ALDI is not loved too much, apart from its low prices. So, how to work on the Coolness of the very unspectacular ALDI brand?

Here the gin & tonic ice-lolly pops up. Cool amongst hipsters with the potential to go much broader, ALDI is offering them  now in a series of flavors. Surprising, affordable, fun, great in hot summer season and adding some unexpected

Coolness to the ALDI brand. And by the way, what you can do with gin & tonic, might be do-able with other drinks as well!

Thanks to Wendy Kerkers, one of the Coolhunters from St.Pol, Barcelona hotelschool. Join us and apply now! 

 

Do you like this example and want to see more Cool stuff? Just follow the link to our Cool Seeds platform with plenty of Cool thing to discover!