At Futurists Club we show the work of our international team of over 300 Cool Hunters, certified by Science of the Time.

Certification doesn’t come easy. We distinguish starters, experts and full professionals (who are in business or universities for at least a decade.)

YOU ASPIRE A COOL HUNT CAREER? CLICK HERE.

You can watch and read the blogs randomly. You can also research them systematically, selecting them by industry categories, by trend fields and/or by demographic groups.


This is one of our strategies to generate validated trends & innovation insights. Never created by one, always by the wisdom of the crowd.

COOLHUNTING FOR SUSTAINABILITY

FuturistsPROFESSIONALSustainabilityTrends

As with most of my blogs, I will go beyond the content itself to show the process of gathering information, analyzing, and getting insights in the end....

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FILL IT UP WITH WINE

COOL BUSINESSESFoodMillennialsSTARTER

WHAT IT IS? There are many wineries in the world — old and new, large and small, ultra-modern and classic. And there are some quite unusual ones: for example, the...

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BEGIN TO TRUST AGAIN

FoodHospitalitySTARTERTrends

WHAT IT IS? Have you ever felt like you don’t quite know what you’re eating? Do you worry about the conditions under which your food is raised and...

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POLYARUS: NOBLE COMMERCE

HospitalityMillennialsSTARTERSUSTAINABILITY

WHAT IT IS? Did you hold an event with banners involved? Don’t throw them away!It’s simple: 1 sq.m. banner = 1 shopping bag of 35×40 cm. ‘Polyarus’ is...

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ADULT SUMMER CAMP

HospitalityLoneliness EpidemicMillennialsSTARTER

WHAT IT IS? If you never had the opportunity to go to a summer camp as a kid, I introduce you to ‘Camp Grounded’ (California, USA). This camp...

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RUI-KATSU: CRYING THERAPY

Loneliness EpidemicMillennialsSTARTERWellness

WHAT IT IS? The ‘Rui-katsu’ crying therapies (Tokyo, Japan) — ‘Rui-Katsu’ means “to seek tears” — emerged in 2013 to offer Japanese people a means of escape that would allow them to...

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SWIPE FOR FRIENDS

HospitalityLoneliness EpidemicMillennialsSTARTER

WHAT IT IS? ‘Hey! Vina’ is an American app, created in 2016 by Olivia June. The idea of the app is “that nothing makes us feel more confident,...

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ADOPT A GRANDPARENT

HospitalityLoneliness EpidemicMillennialsSTARTER

WHAT IT IS? ‘Adopta Un Abuelo’ is an app designed to connect people with lonely elderlies. Over two million elderly live by themselves in Spain. Three hundred sixty...

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SEROTONIN EATERY

EMOTIONAL INTELLIGENCESTARTERWellness

WHAT IT IS? Studies show that what you eat, directly affects the structure and function of your brain and ultimately, your mood. This is because of serotonin. Serotonin...

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WORRIES DIMINISH WHEN YOU SHARE THEM

EMOTIONAL INTELLIGENCEHealthMillennialsSTARTER

WHAT IT IS? You have probably heard of ‘PenPal’, but what about a ‘WorryPal?’ It is a small box containing a person’s major concerns. You start by writing...

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LOVE IS NOT ENOUGH

FashionGenZMarketingSTARTER

WHAT IT IS? ‘A-more’ is a community brand, founded by a 17-year-old girl Camilla Clemente. The concept is simple: she has created a community of young people through...

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MARRIOT LISTENS: ON EACH LOCATION

HospitalityMarketingSTARTER

WHAT IT IS? Marriott International has 19 brands and 6,000 properties worldwide. Now they have launched their all-encompassing ‘M-Live’ platform. It’s a platform designed to provide real-time content...

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‘LOCK YOUR PHONE’ LAMP

DesignGenZSTARTERTOUCHPOINTS

WHAT IT IS? In 2017 Austrian designer, Klemens Schillinger created a lamp that only lights up once the user is willing to surrender his or her smartphone. Based...

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HONESTY BAR IN TUSCANY

FoodHospitalitySTARTERTOUCHPOINTS

WHAT IT IS? Have you ever thought of sliding behind the counter and helping yourself to the bar? ‘Novanta 90’ gives you the chance to do so and...

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LIFE AMONG THE TREETOPS

HospitalityMillennials/Generation ZSTARTER

WHAT IT IS? As a child, I have always wanted to live in a treehouse. A place tucked away in between branches, far away from the real world....

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SKP-S: BEIJING’S FUTURE DEPARTMENT STORE

ArtDigital CommunicationGenZMillennialsSTARTER

WHAT IT IS? ‘SKP-S’ (Shin Kong Palace), located in Beijing, China, is an avant-garde luxury department flagship store, combining a collection of high-end designer brands with several...

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WEB SUMMIT 2021 HIGHLIGHTS

Digital CommunicationINTERNET OF THINGSPROFESSIONALTechnology

Today, my blog will be very straightforward because it shows a combination of highlights, impressions, and research I did at Web Summit 2021, Lisbon. Here you will...

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CHALLENGING E-COMMERCE

DesignMarketingSTARTERSustainability

WHAT IT IS? Dromo is a ultra-lightweight PET bottle particularly designed for e-commerce. It focuses on reducing secondary packaging and therefore reducing the overall packaging costs and usage....

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TRUST YOUR NECKLACE

FashionHUMAN/MACHINE INTERACTIONMillennialsSTARTER

WHAT IT IS? You know that situation when you are not sure if you can eat something because of your allergy? With the Allergy Amulet, that’s something from...

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#DONTTOUCHMYCLOTHES

FashionPROFESSIONALSociety

On about how colour and clothes are an important expression of culture and identity for Afghan women in contemporary society. Clothing is an expression, image and personality...

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COOLHUNTING FOR INCLUSION

CultureEducationPROFESSIONALTravel

In this article, I will bring the topic of Coolhunting once again, but now I’m going to present it in a practical and applied way. I did...

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A CLOUD OF SPRAY MADE OF METALS.

ArchitectureArtSTARTER

Sou Fujimoto architects, a Tokyo-based architectural firm founded by the outstanding Japanese architect Sou Fujimoto, has reinvented the significance of the “tower” in the twenty-first century with...

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TECH OFFERS WHEELS FOR INCLUSIVE TOURISM

50 PlusAutomotiveMobilityPROFESSIONALTechnology

What is it? As a consequence of rapid advancements in technology and information abundance, the tourism sector kept booming and growing before COVID-19 hit. Arranging all accommodations, transportation,...

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INNOVATION

EducationEXPERTWork

Why is Innovation not just a tool? Over the past 15 years in which I have worked in the future of consulting, trends, and strategic innovation market, I...

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EMOTIONAL INTELLIGENCENewsPost Covid-19PROFESSIONALTrends

A curious event has been calling my attention and I feel it is not ending anytime soon: social and behavioral movements are blending more and more. We...

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CHALLENGE FOR FREE ADVERTISING

Digital CommunicationFoodMarketingMillennials/Generation ZSocial MediaSTARTER

What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows...

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INTERVIEW JOAQUIN AUSEJO ASIAIN

EMOTIONAL INTELLIGENCEEXPERTHospitalityInterview

Who Are You? A young hotelier, passionate about his mission: hosting and servicing people who want to enjoy the good things in life. I lead two top luxury...

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LV MEETS THE GAME INDUSTRY

EntertainmentFashionGamesSTARTERTechnology

What is it? For the 2019 League of Legends world championship finals in Paris, Louis Vuitton and League of Legends collaborated to create different kinds of material...

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EVERLASTING FLOWERS

ArtDesignEducationMaterialsSTARTERSustainability

When plastic pollution metamorphoses into flower sculpture… What is it? Plastic artist William Amor transforms plastic waste into graceful flower arrangements. Jewellery, interior decorations, monumental installations… The...

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THE ARCADIA EARTH MUSEUM

AI/VRArtEducationEXPERIENCE ECONOMYSTARTERSustainability

What is it? The Arcada Earth Museum, where artists and scientists have highlighted the most pressing issues about sustainability through the form of augmented reality, virtual reality,...

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WASTE BEER WILL REVIVE

Covid-19FoodPROFESSIONALSustainability

What is it? Let’s rewind to late 2019: Japan is expecting a gigantic positive economic impact in 2020 as the future host of the Summer Olympics. Major sporting...

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UN-BLOCKCHAIN

HospitalityNewsSTARTERTechnology

What is it? Think of blockchain as a ‘new internet for the travel industry’. Where we once thought the internet would be a fad, we are all now...

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CHRONOTYPE

HealthLongevitySocietySTARTERWork

I hate mornings! My perfect morning starts after 9am, but most of my life I have been thinking that I’m lazy, because it’s what you hear, when...

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THE SEX WORK REVOLUTION

Covid-19CultureMillennials/Generation ZPROFESSIONALSexWork

It’s the oldest job in the world — yet it’s considered a hateful and fallen choice of work: prostitution. The chances of you wishing to be in this profession...

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BUSINESS PULSE

EducationEXPERTNewsWork

Business has changed. Why hasn’t management done it yet? The management of companies has, until today, been influenced by the management principles created in the 2nd Industrial...

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DEEPFAKES AND FASHION ADVERTISING

BeautyEMOTIONAL INTELLIGENCEFashionMarketingTechnology

Around 2017, the “deepfake” term began travelling around the internet, raising people’s eyebrows when reacting to what is known as a video or audio content that has...

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WHEN COMPUTERS START READING OUR MINDS

ARTIFICIAL INTELLIGENCEBig DataEXPERTHUMAN/MACHINE INTERACTIONSURVEILLANCE SOCIETYTechnology

Facebook along with other social media companies already use data to make pretty reliable guesses about everything from a woman being pregnant to someone planning to buy...

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INTERVIEW ERICH STEINBOCK

EducationEMOTIONAL INTELLIGENCEEXPERTHospitalityInterviewTechnology

EMOTIONAL INTELLIGENCE IN HOTELS — AND BEYOND. Hospitality Thought leader Erich Steinbock Knows: The World needs Emotional Intelligence Who Are you? Officially retired since 2014 but don’t believe it. Five...

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INTERVIEW ALEKSANDRA ZAKREVSKAYA

EXPERTHospitalityInterviewLeisureMillennials/Generation ZTravel

HOTELS ARE OFTEN TOO RIGID FOR MILLENNIALS EXPERIENCED TRAVELER ALEKSANDRA ZAKREVSKAYA SPEAKS OUT Who Are You? 33 years old. Born in Russia, raised in Belarus, now for more...

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INTERVIEW ALISON STYLES

EXPERTHospitalityInterviewLuxuryTourismTravel

Who Are you? UK born. Started traveling at 16 — Switzerland, South Africa, Australia, Asia. Made a three decades career out of it, until now. Fell in love with the...

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WHERE DID I PARK AGAIN?

HospitalitySTARTERTechnology

What is it? A Ryokan is a traditional Japanese style inn where you can experience traditional Japanese lifestyle and hospitality with elements like tatami floors, futon beds incorporated...

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DENVER’S GREEN REVOLUTION

FoodMillennialsNATURESTARTER

What is it? When we think about traveling food and beverage tours, many of us imagine driving along massive grapevine fields in Burgundy, or gawking at the seafood...

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ROBOGEE: HOPE FOR REFUGEES

EducationGadgetsNewsPROFESSIONALTechnology

Refugees are often described as helpless people with no future, scary or even capable of committing crimes, but the misinformation and stereotypes are far from the truth....

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SEXY 2020

Covid-19CultureHUMAN RELATIONSPROFESSIONALSexSocial Media

Let’s talk about SEX. Its industry, its bodies, its esthetics and its economy. This topic is far too old to be considered a cool sign in itself. But,...

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THE TOLL OF DEATH

CultureNATUREPROFESSIONALSustainability

You’re probably too busy living to think about your funeral. It’s not an entertaining topic of conversation during a (socially distanced) get together, and if you don’t have to...

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WTF IS HAPPENING IN ARMENIA?

Covid-19NewsPoliticsPROFESSIONAL

I can’t believe I am writing yet another article about the tragedies happening in my beloved countries. You see, I have two identities, two nationalities, two home...

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SIMULTANEOUS REVOLUTIONS

Big DataEXPERTHealthSustainabilityTechnology

2030 is around the corner. The agenda of several organizations, governments and companies already considers the arrival of the fourth decade of the 21st century. In 2015,...

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PLAYING WITH FIRE

PROFESSIONALRISK SOCIETYTechnology

Unless you’ve been living under a rock, you’ve heard the shocking things 2020 has been throwing at us so far; a pandemic, explosions, wildfires, the list goes...

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5D HOTEL

EXPERIENCE ECONOMYEXPERTHospitalitySustainabilityTechnologyTourism

When talking about tourism, usually people think about sunny beach sides or a metropolis with all their famous sightseeing spots. And when talking about future tourism that...

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THE FUTURE OF FUTURISTS

EXPERTFuturistsTechnologyTrends

Let’s get nerd. Futures studies (https://en.wikipedia.org/wiki/Futures_studies) is “the systematic, interdisciplinary and holistic study of social and technological advancement, and other environmental trends, often for the purpose of...

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SHOPLIFTERS

Big DataEXPERTLeisureSURVEILLANCE SOCIETYSustainabilityTechnology

  Data lures consumer into buying In my car I listened to a Dutch radio broadcast show about shops of the future ‘the techniques behind the shop of...

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HUMAN RESOURCES & AI

AI/VRBig DataHUMAN/MACHINE INTERACTIONPROFESSIONALTechnologyWork

What is it The rise of advanced data analytics and cognitive technologies has led to an explosion in the use of algorithms across a range of purposes, industries,...

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TOUCH THE DIGITAL WORLD

HUMAN/MACHINE INTERACTIONLeisureSTARTERTechnology

What is it Have you ever had the crazy desire to be able to feel something through your phone screen? Well I certainly have, while looking at a...

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DOING SQUATS IN A VR FOREST

EXPERIENCE ECONOMYFitnessGAMIFICATIONLeisureSTARTERTechnology

Imagine doing squats at the Grand Canyon or dancing under a waterfall…in the comfort of your own home. The release of an innovative virtual reality fitness game...

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BLOOD-POWERED CELLPHONE

AI/VRBig DataHUMAN/MACHINE INTERACTIONSTARTERTechnology

What is it Humans and their phones have become almost inseparable. You always carry your phone with you, it is your friend, your family, your leisure, and it...

Read more

SKIN II: A SECOND SKIN

FashionHealthMaterialsSustainabilityTechnology

What if we can make an interaction between the benefits of the human skin and the clothes we wear?  Designer Rosie Broadhead thought about this question and came up...

Read more

When Will This End?

Covid-19FuturistsNews

By Andrea Lobo Niembro & Ivan Babic A business essay on the coronavirus pandemics and timings. As innovation consultants, this is probably one of the most common...

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THE ETHICS OF INFLUENCING DURING THE COVID-19 CRISIS

Covid-19Digital CommunicationEntertainmentMillennials/Generation ZPROFESSIONALSocial MediaSUPER ENGAGEMENT

COVID-19 has changed our day-to-day lives, careers and entire industries. Influencers were no exception. They have lost a (large) proportion of their income, companies suspended their collaborations...

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WHO ARE THE LEADERS OF TOMORROW?

Millennials/Generation ZPROFESSIONALSocietyTrends

Does it make sense to us having new Gandhis, Mandelas or Luther Kings nowadays? Some people agree that humanity, facing this huge mess we are in, will...

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Alien Ceramics

ArtDesignMaterialsPROFESSIONAL

Inspired by the moon lander, Stockholm-based artist Åsa Stenerhag has created a series of ceramic objects in collaboration with ‘Massproductions’ that she suggests might be alien body...

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GRAB our BOOKLET

87 pages full of insights for FREE

Chapter 1

Experience Economy

The term might be old. Everyone has heard of it. Nevertheless, let’s immediately stress that no term is filled with more lively and ever-changing content than this supersubstantial trend of Experience Economy

Chapter 2

Touch Points

Staying in a five-star hotel, a boutique hotel, on a cruise, or at a safari location: they all are designed to impress you by the uniqueness and memorability of what is on offer.

Chapter 3

Emotional Intelligence

Being successful in hospitality industry, can only accomplished with a good, even excellent sensitivity for what the people who will be your guests need and desire. Emotional intelligence is the key skill needed to do this convincingly right.

Chapter 4

Generation Z and the younger Millennials

During the last decade we’ve invited about ten thousand young people – young Millennials and Generation Z – to Cool hunt with us. With 54 universities and hotel schools at four continents involved. We’ve read thousands of their blogs. It makes us confident to proclaim that we know what makes them tick.

Chapter 5

The Loneliness Epidemic

What does the loneliness epidemic look like? May I start with some quotes by twenty somethings, from all over the world, as collected by the Financial Times and by the Economist 1843 magazine – both international and top-notch?

Chapter 6

Digital Marketing

You remember TV advertising, of course? It helped brands like Levi’s and Nike, Coca Cola and McDonald’s to acquire brand awareness top positions. When you bought the product or service advertising’s interest in you waned immediately, though. That’s different in the contemporary era of digital marketing. Now many are discussing what they have bought on the social media, continuously and in detail. Marketing and communication have adapted. Also in the hospitality industry.

Chapter 7

Food & Beverage

No hospitality without food & beverages. This booklet on future hospitalities can’t miss out on the topic. All leading trends discussed in this chapter.

appendix

Appending: All The Blogs

Apart from the Cool Hospitalities Hunts that we do – with EUHT StPOL – Sant Pol school of hospitality and culinary management, Barcelona in the center, as we have given masterclasses there for a decade now, with the Cool hunting methodology consequently ingrained in the curriculum – we also conduct a Cool Food Hunt and a Cool Agriculture Hunt – with the Dutch HAS University in the lead. By nature, Cool hunters with a hospitality perspective and hunters with a food and agricultural perspective generate different blogs and insights when it comes to the future of hospitalities. All, 36 Cool Seeds and examples (trhoughout the booklet) can be found here

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