At Futurists Club we show the work of our international team of over 300 Cool Hunters, certified by Science of the Time.

Certification doesn’t come easy. We distinguish starters, experts and full professionals (who are in business or universities for at least a decade.)

YOU ASPIRE A COOL HUNT CAREER? CLICK HERE.

You can watch and read the blogs randomly. You can also research them systematically, selecting them by industry categories, by trend fields and/or by demographic groups.


This is one of our strategies to generate validated trends & innovation insights. Never created by one, always by the wisdom of the crowd.

Smart Tattoo For Future

ArtCulturefutureINSIGHTSLiving

These Smart Tattoo Technology can monitor your blood sugar, control your SmartPhone, and more! Let’s talk about the future of smart tattoo technology. More Tattoo Today, More...

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Where Dining Meets Parental Paradise

EXPERIENCE ECONOMYHospitalityHospitality & TourismKidsTOUCHPOINTS

After savoring Georgia’s delights, our journey now takes us to South Korea—a land of innovation and surprises. Get ready to explore Korean Kid Cafes and dive into...

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Orange is the new Cool

INSIGHTSPersonalized ExperienceTOUCHPOINTS

Hey, fellow explorers! Get ready for an exciting journey. We’re diving into ‘cool touch points’ that make travel unforgettable. First stop: Georgia, my cherished homeland. Join us...

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Destiny drinking

communityFeeling Good & HealthyFoodSTARTER

Imagine this: it is your first meeting. Both of you are excited but nervous to meet. When you first connect, you immediately feel at ease. How come?...

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I sea your mood

Cool-TechnatureSTARTERStress GenerationWellness

Where are you finding yourself now? Take a second to look around you. Go on, it’s free! What do you see? It is very likely that you...

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Minus all the noise

Digital CommunicationMediaSocial MediaSTARTER

These days, social media platforms aim to increase the time you spend interacting with their algorithm. Targeted ads and push notifications keep you invested and active on...

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AnatoME

Gender IdentityHealthLGBTQI+SexSTARTER

All of us are different, you might say. Though we are also very much alike. Humans are part of nature, one with it even. Only it seems...

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Venice gets salty

communityFoodnatureSTARTERSustainability

We all know Venice because of its waters. The Venetians live on, through and with the waters. For a long time, these waters have served as a...

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Love me tender

GenderSexSTARTERWellness

A long, long time ago, all species on planet earth tried to make sure they set forth their genetics. Keeping your offspring alive was most important. Reproduction...

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Indoor Urban Farming

FoodFoodGadgetsHealthSustainability

What is it? Nowadays, more and more people tend to live busy lives in big cities, relying on supermarkets and local farmers for food supply. Meanwhile, those...

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Restaurant of Mistaken Orders

communityEthicsHospitalityMillennialsSociety

What is the problem? Dementia is an illness wildly misunderstood. People tend to believe those who have dementia can not do much by themselves, and the condition...

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The only way is us?

CommunicationcommunityHuman MovementSTARTERWork

Are you busy? I often hear myself and others say they have so much to do. An overwhelmingly packed schedule, to-do lists longer than toilet paper rolls...

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Nuclear sky hotel is coming ?!

Cool-TechDesignEntertainmentfutureHospitality & Tourism

What is it? A concept for an enormous, nuclear airplane hotel took the internet by storm 5 month ago. Incredibly, the product designer attracted over 30m followers...

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You’re in safe arms

LONELINESS EPIDEMICSocietySTARTERWellness

What is it? Are you sick of cuddling your pillow on bad days? Touch is one of the most important parts of our lives. Therefore, touch deprivation could eventually cause anxiety,...

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Don’t Tell Their Parents 

EducationEthicsGender IdentityLGBTQI+Society

„Don’t say gay!”. That’s the name of a law that took effect on July 01, 2022 in Florida. The ‘don’t say gay’ law actively bans communication about sexualities...

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Flip that

LivingSocietySTARTERStress GenerationWork

Have you ever had lots of clutter and little time? We all have been there. In our current high-paced society we are all busy. Work, school and...

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In Memoriam

communitydeathLiving

What is it? In Memoriam is a two-part home system designed by Ony Yan. Its purpose is to detect a death in a house where someone lives...

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Light up my day

natureSTARTERTechnologyWellness

She is a star: our sun defines our seconds, minutes, days, years and ages. She provides us with energy and powers our functioning. Unlike the sun, our...

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Vertical dining experience

EXPERIENCE ECONOMYFoodnatureSTARTERStress Generation

What is it? The vertical dining experience is a set of stacked dishes. Made by Eleni & Coline, this totem-like tower aims to encourage a connection with...

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Future Library

ArtCultureEducationfuturenature

For a world that lasts longer than our lifetime What is the problem? Nowadays, we are living in an uncertain world with a worrying future! We have...

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Wake up your taste buds!

COOL BUSINESSESFoodINSIGHTSMillennialsSTARTER

What is it? Almost all busy coffee lovers desire a quick shot of caffeine. Nobody wants to fall asleep while waiting for their coffee. What would it...

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UNSELFISH CABINS

ArchitectureCityINSIGHTSLivingWellness

Designed by Fé Remakers What is the problem?  Due to the growing world population and climate crisis, we lack sufficient housing and nature needs to be preserved....

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Stay for free but pay the price

EXPERIENCE ECONOMYHospitalityLeisureMillennialsSTARTER

What is it? We all know Ibiza is a high-demand destination. Hotel prices are very high and accommodation is difficult to afford. Lots of people want to...

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SWEET! TASTY! STICKY!

FoodFoodMillennialsSexSTARTER

What is it? In 2019 the first waffle shop in the shape of penises in Spain lands in the Chueca neighbourhood of Madrid and becomes a true sales...

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COOLHUNTING FOR SUSTAINABILITY

FuturistsPROFESSIONALSustainabilityTrends

As with most of my blogs, I will go beyond the content itself to show the process of gathering information, analyzing, and getting insights in the end....

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REAL HONEY BUT WITHOUT THE BEES

Cool-TechFoodSTARTERTechnology

WHAT IT IS? Twelve students from the Israel Institute Of Technology are introducing the future of honey with their ‘Bee-Free Honey.’ The honey that they make is from...

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FILL IT UP WITH WINE

COOL BUSINESSESFoodMillennialsSTARTER

WHAT IT IS? There are many wineries in the world — old and new, large and small, ultra-modern and classic. And there are some quite unusual ones: for example, the...

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BEGIN TO TRUST AGAIN

FoodHospitalitySTARTERTrends

WHAT IT IS? Have you ever felt like you don’t quite know what you’re eating? Do you worry about the conditions under which your food is raised and...

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POLYARUS: NOBLE COMMERCE

HospitalityMillennialsSTARTERSUSTAINABILITY

WHAT IT IS? Did you hold an event with banners involved? Don’t throw them away!It’s simple: 1 sq.m. banner = 1 shopping bag of 35×40 cm. ‘Polyarus’ is...

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ADULT SUMMER CAMP

HospitalityLONELINESS EPIDEMICMillennialsSTARTER

WHAT IT IS? If you never had the opportunity to go to a summer camp as a kid, I introduce you to ‘Camp Grounded’ (California, USA). This camp...

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RUI-KATSU: CRYING THERAPY

LONELINESS EPIDEMICMillennialsSTARTERWellness

WHAT IT IS? The ‘Rui-katsu’ crying therapies (Tokyo, Japan) — ‘Rui-Katsu’ means “to seek tears” — emerged in 2013 to offer Japanese people a means of escape that would allow them to...

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SWIPE FOR FRIENDS

HospitalityLONELINESS EPIDEMICMillennialsSTARTER

WHAT IT IS? ‘Hey! Vina’ is an American app, created in 2016 by Olivia June. The idea of the app is “that nothing makes us feel more confident,...

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ADOPT A GRANDPARENT

HospitalityLONELINESS EPIDEMICMillennialsSTARTER

WHAT IT IS? ‘Adopta Un Abuelo’ is an app designed to connect people with lonely elderlies. Over two million elderly live by themselves in Spain. Three hundred sixty...

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SEROTONIN EATERY

EMOTIONAL INTELLIGENCESTARTERWellness

WHAT IT IS? Studies show that what you eat, directly affects the structure and function of your brain and ultimately, your mood. This is because of serotonin. Serotonin...

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WORRIES DIMINISH WHEN YOU SHARE THEM

EMOTIONAL INTELLIGENCEHealthMillennialsSTARTER

WHAT IT IS? You have probably heard of ‘PenPal’, but what about a ‘WorryPal?’ It is a small box containing a person’s major concerns. You start by writing...

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LOVE IS NOT ENOUGH

FashionGenZMarketingSTARTER

WHAT IT IS? ‘A-more’ is a community brand, founded by a 17-year-old girl Camilla Clemente. The concept is simple: she has created a community of young people through...

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MARRIOT LISTENS: ON EACH LOCATION

HospitalityMarketingSTARTER

WHAT IT IS? Marriott International has 19 brands and 6,000 properties worldwide. Now they have launched their all-encompassing ‘M-Live’ platform. It’s a platform designed to provide real-time content...

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‘LOCK YOUR PHONE’ LAMP

DesignGenZSTARTERTOUCHPOINTS

WHAT IT IS? In 2017 Austrian designer, Klemens Schillinger created a lamp that only lights up once the user is willing to surrender his or her smartphone. Based...

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HONESTY BAR IN TUSCANY

FoodHospitalitySTARTERTOUCHPOINTS

WHAT IT IS? Have you ever thought of sliding behind the counter and helping yourself to the bar? ‘Novanta 90’ gives you the chance to do so and...

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LIFE AMONG THE TREETOPS

HospitalityMillennials/Generation ZSTARTER

WHAT IT IS? As a child, I have always wanted to live in a treehouse. A place tucked away in between branches, far away from the real world....

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SKP-S: BEIJING’S FUTURE DEPARTMENT STORE

ArtDigital CommunicationGenZMillennialsSTARTER

WHAT IT IS? ‘SKP-S’ (Shin Kong Palace), located in Beijing, China, is an avant-garde luxury department flagship store, combining a collection of high-end designer brands with several...

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WEB SUMMIT 2021 HIGHLIGHTS

Digital CommunicationINTERNET OF THINGSPROFESSIONALTechnology

Today, my blog will be very straightforward because it shows a combination of highlights, impressions, and research I did at Web Summit 2021, Lisbon. Here you will...

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CHALLENGING E-COMMERCE

DesignMarketingSTARTERSustainability

WHAT IT IS? Dromo is a ultra-lightweight PET bottle particularly designed for e-commerce. It focuses on reducing secondary packaging and therefore reducing the overall packaging costs and usage....

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TRUST YOUR NECKLACE

FashionHUMAN/MACHINE INTERACTIONMillennialsSTARTER

WHAT IT IS? You know that situation when you are not sure if you can eat something because of your allergy? With the Allergy Amulet, that’s something from...

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IT’S FINGER CLICKING GOOD

FoodGAMIFICATIONSTARTERTechnology

WHAT IT IS? Have you ever stressed about keeping your fried chicken warm while simultaneously trying to play a videogame? Well, worry no more, the messiah has arrived!...

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#DONTTOUCHMYCLOTHES

FashionPROFESSIONALSociety

On about how colour and clothes are an important expression of culture and identity for Afghan women in contemporary society. Clothing is an expression, image and personality...

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COOLHUNTING FOR INCLUSION

CultureEducationPROFESSIONALTravel

In this article, I will bring the topic of Coolhunting once again, but now I’m going to present it in a practical and applied way. I did...

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A CLOUD OF SPRAY MADE OF METALS.

ArchitectureArtSTARTER

Sou Fujimoto architects, a Tokyo-based architectural firm founded by the outstanding Japanese architect Sou Fujimoto, has reinvented the significance of the “tower” in the twenty-first century with...

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TECH OFFERS WHEELS FOR INCLUSIVE TOURISM

50 PlusAutomotiveMobilityPROFESSIONALTechnology

What is it? As a consequence of rapid advancements in technology and information abundance, the tourism sector kept booming and growing before COVID-19 hit. Arranging all accommodations, transportation,...

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INNOVATION

EducationEXPERTWork

Why is Innovation not just a tool? Over the past 15 years in which I have worked in the future of consulting, trends, and strategic innovation market, I...

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EMOTIONAL INTELLIGENCENewsPost Covid-19PROFESSIONALTrends

A curious event has been calling my attention and I feel it is not ending anytime soon: social and behavioral movements are blending more and more. We...

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ARE YOU LOVIN’ IT?!

Digital CommunicationFashionFoodMarketingSTARTER

What is it? Fast food and luxury fashion, you might think this is an unordinary combination. But you might be wrong… Luxury brands have found a new partner to...

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DO NOT READ THIS WHILE EATING

Digital CommunicationFoodI WANT TO ESCAPEMarketingSTARTER

What is it? A moldy burger? We hear you think, why the hell would you advertise food that looks like it will literally kill you. Yes, we all prefer...

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CHALLENGE FOR FREE ADVERTISING

Digital CommunicationFoodMarketingMillennials/Generation ZSocial MediaSTARTER

What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows...

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INTERVIEW JOAQUIN AUSEJO ASIAIN

EMOTIONAL INTELLIGENCEEXPERTHospitalityInterview

Who Are You? A young hotelier, passionate about his mission: hosting and servicing people who want to enjoy the good things in life. I lead two top luxury...

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TASTING WITHOUT TASTE

Covid-19FoodPost Covid-19STARTER

What is it? Imagine waking up and you are unable to smell your morning coffee (and your darling’s morning breath). Or you cannot taste the delicious burger that you were...

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LV MEETS THE GAME INDUSTRY

EntertainmentFashionGamesSTARTERTechnology

What is it? For the 2019 League of Legends world championship finals in Paris, Louis Vuitton and League of Legends collaborated to create different kinds of material...

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EVERLASTING FLOWERS

ArtDesignEducationMaterialsSTARTERSustainability

When plastic pollution metamorphoses into flower sculpture… What is it? Plastic artist William Amor transforms plastic waste into graceful flower arrangements. Jewellery, interior decorations, monumental installations… The...

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THE ARCADIA EARTH MUSEUM

ArtEducationEXPERIENCE ECONOMYMETA/VRSTARTERSustainability

What is it? The Arcada Earth Museum, where artists and scientists have highlighted the most pressing issues about sustainability through the form of augmented reality, virtual reality,...

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A LOVELY USE OF CARBON DIOXIDE

Cool-TechFoodSTARTERSustainabilityTechnology

What it is? Gregory Constantine and Stafford Sheehan the co-founders of “Air Company”, a technology and design company situated in New York that creates products which help...

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YOU’LL NEVER EAT ALONE

Digital CommunicationFoodHospitalityMillennialsSTARTER

What is it? The way in which millennials make contact between themsleves is different from previous generations. Digital natives find it natural to date a person they just...

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WASTE BEER WILL REVIVE

Covid-19FoodPROFESSIONALSustainability

What is it? Let’s rewind to late 2019: Japan is expecting a gigantic positive economic impact in 2020 as the future host of the Summer Olympics. Major sporting...

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COOK AT HOME WITH A TOP CHEF

Covid-19EXPERIENCE ECONOMYFoodPost Covid-19PROFESSIONAL

What is it? Award winning chef and restauranteur Adam Handling, a Scottish owner of five restaurants in the London area has always been asked why he hasn’t launched...

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THE SUSTAINABLE CITY

CityHealthLivingPROFESSIONALSustainability

Coming from an Arab country, Lebanon, and moving to Dubai for a few years was a fascinating experience for me. The feeling was completely normal among many...

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UN-BLOCKCHAIN

HospitalityNewsSTARTERTechnology

What is it? Think of blockchain as a ‘new internet for the travel industry’. Where we once thought the internet would be a fad, we are all now...

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CHRONOTYPE

HealthLongevitySocietySTARTERWork

I hate mornings! My perfect morning starts after 9am, but most of my life I have been thinking that I’m lazy, because it’s what you hear, when...

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THE SEX WORK REVOLUTION

Covid-19CultureMillennials/Generation ZPROFESSIONALSexWork

It’s the oldest job in the world — yet it’s considered a hateful and fallen choice of work: prostitution. The chances of you wishing to be in this profession...

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BUSINESS PULSE

EducationEXPERTNewsWork

Business has changed. Why hasn’t management done it yet? The management of companies has, until today, been influenced by the management principles created in the 2nd Industrial...

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DEEPFAKES AND FASHION ADVERTISING

BeautyEMOTIONAL INTELLIGENCEFashionMarketingTechnology

Around 2017, the “deepfake” term began travelling around the internet, raising people’s eyebrows when reacting to what is known as a video or audio content that has...

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WHEN COMPUTERS START READING OUR MINDS

ARTIFICIAL INTELLIGENCEBig DataEXPERTHUMAN/MACHINE INTERACTIONSURVEILLANCE SOCIETYTechnology

Facebook along with other social media companies already use data to make pretty reliable guesses about everything from a woman being pregnant to someone planning to buy...

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INTERVIEW ERICH STEINBOCK

EducationEMOTIONAL INTELLIGENCEEXPERTHospitalityInterviewTechnology

EMOTIONAL INTELLIGENCE IN HOTELS — AND BEYOND. Hospitality Thought leader Erich Steinbock Knows: The World needs Emotional Intelligence Who Are you? Officially retired since 2014 but don’t believe it. Five...

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INTERVIEW ALEKSANDRA ZAKREVSKAYA

EXPERTHospitalityInterviewLeisureMillennials/Generation ZTravel

HOTELS ARE OFTEN TOO RIGID FOR MILLENNIALS EXPERIENCED TRAVELER ALEKSANDRA ZAKREVSKAYA SPEAKS OUT Who Are You? 33 years old. Born in Russia, raised in Belarus, now for more...

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INTERVIEW ALISON STYLES

EXPERTHospitalityInterviewLuxuryTourismTravel

Who Are you? UK born. Started traveling at 16 — Switzerland, South Africa, Australia, Asia. Made a three decades career out of it, until now. Fell in love with the...

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WHERE DID I PARK AGAIN?

HospitalitySTARTERTechnology

What is it? A Ryokan is a traditional Japanese style inn where you can experience traditional Japanese lifestyle and hospitality with elements like tatami floors, futon beds incorporated...

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GUCCI BUNS IN MY MOUTH

FashionFoodHospitalityLuxuryNews

What is it? Well, not those kinds of buns, I mean Taka bun by Gucci Osteria. Food and Fashion meet in a bold collaboration that is nothing short...

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THE TASTE OF THE HEIGHTS

FoodHospitalitySTARTERSustainabilityTravel

What is it? Imagine yourself immersing into the culture of a village, eating local and ancient products, and feeling part of the tradition. Virgilio Martinez has opened a...

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TITANIUM AND GRAPES

ArchitectureFoodHospitalityLuxuryTourism

What is it? Surrounded by vineyards, a cellar and the medieval town Elciego (La Rioja, Spain), we find Hotel Marqués de Riscal, A luxury Collection Hotel by Marriot...

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DENVER’S GREEN REVOLUTION

FoodI WANT TO ESCAPEMillennialsSTARTER

What is it? When we think about traveling food and beverage tours, many of us imagine driving along massive grapevine fields in Burgundy, or gawking at the seafood...

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ROBOGEE: HOPE FOR REFUGEES

EducationGadgetsNewsPROFESSIONALTechnology

Refugees are often described as helpless people with no future, scary or even capable of committing crimes, but the misinformation and stereotypes are far from the truth....

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THE ARCHITECT OF THE FUTURE!

ArchitectureCityHealthLivingSTARTERSustainability

Imagine, you are walking in the most normal city of the future surrounded by technology, beautiful buildings and green areas everywhere. You are enjoying the view and...

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SEXY 2020

Covid-19CultureHUMAN RELATIONSPROFESSIONALSexSocial Media

Let’s talk about SEX. Its industry, its bodies, its esthetics and its economy. This topic is far too old to be considered a cool sign in itself. But,...

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THE COOLEST SEEDS BANK

ArchitectureCovid-19FoodI WANT TO ESCAPESTARTER

What is it? Life on Earth is under siege and a worldwide apocalypse could be near because of multiple nuclear disasters. This scenario is the foundation for many...

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THE FUTURE OF BUSINESS MODELS

EconomicFinancialPROFESSIONALWork

“It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that...

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The nutrigenomics diet

Cool-TechFoodSTARTERTechnology

What is it? 99.9 percent of everyone’s genes are the same. The remaining 0.1 percent are responsible for the differences between individuals. What if you would know that...

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THE TOLL OF DEATH

CultureI WANT TO ESCAPEPROFESSIONALSustainability

You’re probably too busy living to think about your funeral. It’s not an entertaining topic of conversation during a (socially distanced) get together, and if you don’t have to...

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WTF IS HAPPENING IN ARMENIA?

Covid-19NewsPoliticsPROFESSIONAL

I can’t believe I am writing yet another article about the tragedies happening in my beloved countries. You see, I have two identities, two nationalities, two home...

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SIMULTANEOUS REVOLUTIONS

Big DataEXPERTHealthSustainabilityTechnology

2030 is around the corner. The agenda of several organizations, governments and companies already considers the arrival of the fourth decade of the 21st century. In 2015,...

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A SPARK

FuturistsLivingPROFESSIONALSociety

We are no more  Than a drop of light A shooting star Just a spark In the age of heaven -Jorge Drexler (extract from the song The age of heaven, translated from...

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PLAYING WITH FIRE

PROFESSIONALRISK SOCIETYTechnology

Unless you’ve been living under a rock, you’ve heard the shocking things 2020 has been throwing at us so far; a pandemic, explosions, wildfires, the list goes...

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5D HOTEL

EXPERIENCE ECONOMYEXPERTHospitalitySustainabilityTechnologyTourism

When talking about tourism, usually people think about sunny beach sides or a metropolis with all their famous sightseeing spots. And when talking about future tourism that...

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WHAT THE PLANT?!

FoodI WANT TO ESCAPEMillennials/Generation ZSTARTERSustainability

Imagine you are standing in a coffee bar and you have more choice of which milk you want to have in your cappuccino, than the actual menu....

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THE FUTURE OF FUTURISTS

EXPERTFuturistsTechnologyTrends

Let’s get nerd. Futures studies (https://en.wikipedia.org/wiki/Futures_studies) is “the systematic, interdisciplinary and holistic study of social and technological advancement, and other environmental trends, often for the purpose of...

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SHOPLIFTERS

Big DataEXPERTLeisureSURVEILLANCE SOCIETYSustainabilityTechnology

  Data lures consumer into buying In my car I listened to a Dutch radio broadcast show about shops of the future ‘the techniques behind the shop of...

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HUMAN RESOURCES & AI

Big DataHUMAN/MACHINE INTERACTIONMETA/VRPROFESSIONALTechnologyWork

What is it The rise of advanced data analytics and cognitive technologies has led to an explosion in the use of algorithms across a range of purposes, industries,...

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HUMAN FLESH ON YOUR PHONE

Cool-TechHUMAN/MACHINE INTERACTIONLeisureSTARTERTechnology

What is it Human flesh on your phone? Sounds crazy right! Let me take away your fears. I am not talking about real human skin on a phone....

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TOUCH THE DIGITAL WORLD

HUMAN/MACHINE INTERACTIONLeisureSTARTERTechnology

What is it Have you ever had the crazy desire to be able to feel something through your phone screen? Well I certainly have, while looking at a...

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TRUST YOUR GUT

FoodHealthPROFESSIONAL

What is it DayTwo is an Israeli company that analyzes your gut microbiomes to offer you a personalized diet. The process works this way: DayTwo sends to patients...

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DOING SQUATS IN A VR FOREST

EXPERIENCE ECONOMYFitnessGAMIFICATIONLeisureSTARTERTechnology

Imagine doing squats at the Grand Canyon or dancing under a waterfall…in the comfort of your own home. The release of an innovative virtual reality fitness game...

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SUPERPOWERED EYES

Cool-TechHuman MovementMETA/VRPROFESSIONALTechnology

What is it Tech devices have definitely improved our experience of vision. Some skills only feasible on sci-fi movies, like sharpness in long-range vision, see in the...

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BE WITH THE DECEASED FOR 49 MORE DAYS

ARTIFICIAL INTELLIGENCECool-TechDigital CommunicationHealthHomeHUMAN RELATIONSLivingTechnology

WHAT IT IS? What’s more connected to life than death itself? Etsuko Ichihara, fantasy inventor, saw something beautiful in the Buddhist belief and it’s mourning ritual. According...

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BLOOD-POWERED CELLPHONE

Big DataHUMAN/MACHINE INTERACTIONMETA/VRSTARTERTechnology

What is it Humans and their phones have become almost inseparable. You always carry your phone with you, it is your friend, your family, your leisure, and it...

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SKIN II: A SECOND SKIN

FashionHealthMaterialsSustainabilityTechnology

What if we can make an interaction between the benefits of the human skin and the clothes we wear?  Designer Rosie Broadhead thought about this question and came up...

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WHAT IF YOUR CLOTHES SPOKE?

ARTIFICIAL INTELLIGENCEBeautyCool-TechDesignFashionHuman MovementHUMAN RELATIONSHUMAN/MACHINE INTERACTIONMediaTechnology

WHAT IT IS? “Fashion is composed in the ‘spirit of time’ of each society. Each season weaves certain forms, and it is mainly about the skin, ‘a...

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MICRO ENGINEERS

Cool-TechGadgetsHUMAN/MACHINE INTERACTIONMobilityTechnologyWork

Robots are taking several supporting roles in our society, lending us a helping hand where our human co-workers can’t. Rolls-Royce has now developed their SWARM robots to...

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BECOME AN INDOOR FARMER

Cool-TechFoodFoodHealthHomeLivingSUSTAINABILITYSustainabilityTechnology

Growing your own vegetables is an experience on its own: seeing something flourish that you nurtured and cared for is rewarding already, but being able to ‘reap’...

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SPORTS WILL NEVER BE THE SAME

ARTIFICIAL INTELLIGENCECool-TechDigital CommunicationEntertainmentGadgetsGAMIFICATIONHuman MovementMETA/VRTechnology

‘’go inside the black box and come out leaner, stronger, faster, and more fit than ever before’’.  (Black Box, 2020)  Sounds like a dream right? WHAT IT...

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When Will This End?

Covid-19FuturistsNews

By Andrea Lobo Niembro & Ivan Babic A business essay on the coronavirus pandemics and timings. As innovation consultants, this is probably one of the most common...

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FRUIT OF THE FUTURE

Cool-TechDesignDigital CommunicationFoodFoodHealthTechnology

WHAT IT IS? What do you think our food will look like in the future? Designer and Founder of ‘Neo Fruit’, Meydan Levy thought of this question...

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LOAD UP YOUR BRAIN!

Cool-TechHealthTechnologyUncategorizedWork

WHAT IT IS? Imagine that we are in 2035, John Stuart (our hypothetical character) has just had an accident, is in a coma for one year and...

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TECHNOLOGY IN YOUR EYES

ARTIFICIAL INTELLIGENCECool-TechWork

No, I am not talking about that new sci-fi movie. I am talking about this cool seed Mojo Vision, a smart contact lens which makes sci-fi movies...

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I SEE YOU @ HOME

EXPERIENCE ECONOMYHomeTechnologyWorkWork

WHAT IT IS? Before the pandemic, IKEA Utrecht introduced a new way of having job interviews. They give you the option to apply at home. The candidate...

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HUMAN SKILLS POWERED BY TECHNOLOGY

Cool-TechDigital CommunicationEducationGAMIFICATIONHUMAN/MACHINE INTERACTIONMETA/VRTechnologyWorkWork

WHAT IT IS? Being the best employee with the best skills in an uncertain time sounds good doesn’t it? The company Talespin wants to help you with...

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ROBO-FLIPPER

Cool-Tech

WHAT IT IS? The idea of a robotic dolphin came from an ethical problem New Zealand tech-entrepreneur and augmented reality expert Melanie Langlotz experienced after she was...

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AIR-BASED PROTEIN

Cool-TechFoodHealthSustainability

WHAT IT IS? It’s an air-based meat created from elements found in the air we breathe, produced without the traditional land, water and weather requirements. It’s possible...

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THE ETHICS OF INFLUENCING DURING THE COVID-19 CRISIS

Covid-19Digital CommunicationEntertainmentINVOLVE & ENGAGEMillennials/Generation ZPROFESSIONALSocial Media

COVID-19 has changed our day-to-day lives, careers and entire industries. Influencers were no exception. They have lost a (large) proportion of their income, companies suspended their collaborations...

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WHO ARE THE LEADERS OF TOMORROW?

Millennials/Generation ZPROFESSIONALSocietyTrends

Does it make sense to us having new Gandhis, Mandelas or Luther Kings nowadays? Some people agree that humanity, facing this huge mess we are in, will...

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Alien Ceramics

ArtDesignMaterialsPROFESSIONAL

Inspired by the moon lander, Stockholm-based artist Åsa Stenerhag has created a series of ceramic objects in collaboration with ‘Massproductions’ that she suggests might be alien body...

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Chapter 1

Experience Economy

The term might be old. Everyone has heard of it. Nevertheless, let’s immediately stress that no term is filled with more lively and ever-changing content than this supersubstantial trend of Experience Economy

Chapter 2

Touch Points

Staying in a five-star hotel, a boutique hotel, on a cruise, or at a safari location: they all are designed to impress you by the uniqueness and memorability of what is on offer.

Chapter 3

Emotional Intelligence

Being successful in hospitality industry, can only accomplished with a good, even excellent sensitivity for what the people who will be your guests need and desire. Emotional intelligence is the key skill needed to do this convincingly right.

Chapter 4

Generation Z and the younger Millennials

During the last decade we’ve invited about ten thousand young people – young Millennials and Generation Z – to Cool hunt with us. With 54 universities and hotel schools at four continents involved. We’ve read thousands of their blogs. It makes us confident to proclaim that we know what makes them tick.

Chapter 5

The Loneliness Epidemic

What does the loneliness epidemic look like? May I start with some quotes by twenty somethings, from all over the world, as collected by the Financial Times and by the Economist 1843 magazine – both international and top-notch?

Chapter 6

Digital Marketing

You remember TV advertising, of course? It helped brands like Levi’s and Nike, Coca Cola and McDonald’s to acquire brand awareness top positions. When you bought the product or service advertising’s interest in you waned immediately, though. That’s different in the contemporary era of digital marketing. Now many are discussing what they have bought on the social media, continuously and in detail. Marketing and communication have adapted. Also in the hospitality industry.

Chapter 7

Food & Beverage

No hospitality without food & beverages. This booklet on future hospitalities can’t miss out on the topic. All leading trends discussed in this chapter.

appendix

Appending: All The Blogs

Apart from the Cool Hospitalities Hunts that we do – with EUHT StPOL – Sant Pol school of hospitality and culinary management, Barcelona in the center, as we have given masterclasses there for a decade now, with the Cool hunting methodology consequently ingrained in the curriculum – we also conduct a Cool Food Hunt and a Cool Agriculture Hunt – with the Dutch HAS University in the lead. By nature, Cool hunters with a hospitality perspective and hunters with a food and agricultural perspective generate different blogs and insights when it comes to the future of hospitalities. All, 36 Cool Seeds and examples (trhoughout the booklet) can be found here

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