At Futurists Club we show the work of our international team of over 300 Cool Hunters, certified by Science of the Time.

Certification doesn’t come easy. We distinguish starters, experts and full professionals (who are in business or universities for at least a decade.)

YOU ASPIRE A COOL HUNT CAREER? CLICK HERE.

You can watch and read the blogs randomly. You can also research them systematically, selecting them by industry categories, by trend fields and/or by demographic groups.


This is one of our strategies to generate validated trends & innovation insights. Never created by one, always by the wisdom of the crowd.

Restaurant of Mistaken Orders

communityEthicsHospitalityMillennialsSociety

What is the problem? Dementia is an illness wildly misunderstood. People tend to believe those who have dementia can not do much by themselves, and the condition...

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The only way is us?

CommunicationcommunityHuman MovementSTARTERWork

Are you busy? I often hear myself and others say they have so much to do. An overwhelmingly packed schedule, to-do lists longer than toilet paper rolls...

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Nuclear sky hotel is coming ?!

Cool-TechDesignEntertainmentfutureHospitality & Tourism

What is it? A concept for an enormous, nuclear airplane hotel took the internet by storm 5 month ago. Incredibly, the product designer attracted over 30m followers...

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You’re in safe arms

LONELINESS EPIDEMICSocietySTARTERWellness

What is it? Are you sick of cuddling your pillow on bad days? Touch is one of the most important parts of our lives. Therefore, touch deprivation could eventually cause anxiety,...

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Don’t Tell Their Parents 

EducationEthicsGender IdentityLGBTQI+Society

„Don’t say gay!”. That’s the name of a law that took effect on July 01, 2022 in Florida. The ‘don’t say gay’ law actively bans communication about sexualities...

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Flip that

LivingSocietySTARTERStress GenerationWork

Have you ever had lots of clutter and little time? We all have been there. In our current high-paced society we are all busy. Work, school and...

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In Memoriam

communitydeathLiving

What is it? In Memoriam is a two-part home system designed by Ony Yan. Its purpose is to detect a death in a house where someone lives...

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Light up my day

natureSTARTERTechnologyWellness

She is a star: our sun defines our seconds, minutes, days, years and ages. She provides us with energy and powers our functioning. Unlike the sun, our...

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Vertical dining experience

EXPERIENCE ECONOMYFoodnatureSTARTERStress Generation

What is it? The vertical dining experience is a set of stacked dishes. Made by Eleni & Coline, this totem-like tower aims to encourage a connection with...

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Future Library

ArtCultureEducationfuturenature

For a world that lasts longer than our lifetime What is the problem? Nowadays, we are living in an uncertain world with a worrying future! We have...

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Wake up your taste buds!

COOL BUSINESSESFoodINSIGHTSMillennialsSTARTER

What is it? Almost all busy coffee lovers desire a quick shot of caffeine. Nobody wants to fall asleep while waiting for their coffee. What would it...

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UNSELFISH CABINS

ArchitectureCityINSIGHTSLivingWellness

Designed by Fé Remakers What is the problem?  Due to the growing world population and climate crisis, we lack sufficient housing and nature needs to be preserved....

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Stay for free but pay the price

EXPERIENCE ECONOMYHospitalityLeisureMillennialsSTARTER

What is it? We all know Ibiza is a high-demand destination. Hotel prices are very high and accommodation is difficult to afford. Lots of people want to...

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SWEET! TASTY! STICKY!

FoodFoodMillennialsSexSTARTER

What is it? In 2019 the first waffle shop in the shape of penises in Spain lands in the Chueca neighbourhood of Madrid and becomes a true sales...

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COOLHUNTING FOR SUSTAINABILITY

FuturistsPROFESSIONALSustainabilityTrends

As with most of my blogs, I will go beyond the content itself to show the process of gathering information, analyzing, and getting insights in the end....

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REAL HONEY BUT WITHOUT THE BEES

Cool-TechFoodSTARTERTechnology

WHAT IT IS? Twelve students from the Israel Institute Of Technology are introducing the future of honey with their ‘Bee-Free Honey.’ The honey that they make is from...

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FILL IT UP WITH WINE

COOL BUSINESSESFoodMillennialsSTARTER

WHAT IT IS? There are many wineries in the world — old and new, large and small, ultra-modern and classic. And there are some quite unusual ones: for example, the...

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BEGIN TO TRUST AGAIN

FoodHospitalitySTARTERTrends

WHAT IT IS? Have you ever felt like you don’t quite know what you’re eating? Do you worry about the conditions under which your food is raised and...

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POLYARUS: NOBLE COMMERCE

HospitalityMillennialsSTARTERSUSTAINABILITY

WHAT IT IS? Did you hold an event with banners involved? Don’t throw them away!It’s simple: 1 sq.m. banner = 1 shopping bag of 35×40 cm. ‘Polyarus’ is...

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ADULT SUMMER CAMP

HospitalityLONELINESS EPIDEMICMillennialsSTARTER

WHAT IT IS? If you never had the opportunity to go to a summer camp as a kid, I introduce you to ‘Camp Grounded’ (California, USA). This camp...

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RUI-KATSU: CRYING THERAPY

LONELINESS EPIDEMICMillennialsSTARTERWellness

WHAT IT IS? The ‘Rui-katsu’ crying therapies (Tokyo, Japan) — ‘Rui-Katsu’ means “to seek tears” — emerged in 2013 to offer Japanese people a means of escape that would allow them to...

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SWIPE FOR FRIENDS

HospitalityLONELINESS EPIDEMICMillennialsSTARTER

WHAT IT IS? ‘Hey! Vina’ is an American app, created in 2016 by Olivia June. The idea of the app is “that nothing makes us feel more confident,...

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ADOPT A GRANDPARENT

HospitalityLONELINESS EPIDEMICMillennialsSTARTER

WHAT IT IS? ‘Adopta Un Abuelo’ is an app designed to connect people with lonely elderlies. Over two million elderly live by themselves in Spain. Three hundred sixty...

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SEROTONIN EATERY

EMOTIONAL INTELLIGENCESTARTERWellness

WHAT IT IS? Studies show that what you eat, directly affects the structure and function of your brain and ultimately, your mood. This is because of serotonin. Serotonin...

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WORRIES DIMINISH WHEN YOU SHARE THEM

EMOTIONAL INTELLIGENCEHealthMillennialsSTARTER

WHAT IT IS? You have probably heard of ‘PenPal’, but what about a ‘WorryPal?’ It is a small box containing a person’s major concerns. You start by writing...

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LOVE IS NOT ENOUGH

FashionGenZMarketingSTARTER

WHAT IT IS? ‘A-more’ is a community brand, founded by a 17-year-old girl Camilla Clemente. The concept is simple: she has created a community of young people through...

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MARRIOT LISTENS: ON EACH LOCATION

HospitalityMarketingSTARTER

WHAT IT IS? Marriott International has 19 brands and 6,000 properties worldwide. Now they have launched their all-encompassing ‘M-Live’ platform. It’s a platform designed to provide real-time content...

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‘LOCK YOUR PHONE’ LAMP

DesignGenZSTARTERTOUCHPOINTS

WHAT IT IS? In 2017 Austrian designer, Klemens Schillinger created a lamp that only lights up once the user is willing to surrender his or her smartphone. Based...

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HONESTY BAR IN TUSCANY

FoodHospitalitySTARTERTOUCHPOINTS

WHAT IT IS? Have you ever thought of sliding behind the counter and helping yourself to the bar? ‘Novanta 90’ gives you the chance to do so and...

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LIFE AMONG THE TREETOPS

HospitalityMillennials/Generation ZSTARTER

WHAT IT IS? As a child, I have always wanted to live in a treehouse. A place tucked away in between branches, far away from the real world....

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SKP-S: BEIJING’S FUTURE DEPARTMENT STORE

ArtDigital CommunicationGenZMillennialsSTARTER

WHAT IT IS? ‘SKP-S’ (Shin Kong Palace), located in Beijing, China, is an avant-garde luxury department flagship store, combining a collection of high-end designer brands with several...

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WEB SUMMIT 2021 HIGHLIGHTS

Digital CommunicationINTERNET OF THINGSPROFESSIONALTechnology

Today, my blog will be very straightforward because it shows a combination of highlights, impressions, and research I did at Web Summit 2021, Lisbon. Here you will...

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CHALLENGING E-COMMERCE

DesignMarketingSTARTERSustainability

WHAT IT IS? Dromo is a ultra-lightweight PET bottle particularly designed for e-commerce. It focuses on reducing secondary packaging and therefore reducing the overall packaging costs and usage....

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TRUST YOUR NECKLACE

FashionHUMAN/MACHINE INTERACTIONMillennialsSTARTER

WHAT IT IS? You know that situation when you are not sure if you can eat something because of your allergy? With the Allergy Amulet, that’s something from...

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IT’S FINGER CLICKING GOOD

FoodGAMIFICATIONSTARTERTechnology

WHAT IT IS? Have you ever stressed about keeping your fried chicken warm while simultaneously trying to play a videogame? Well, worry no more, the messiah has arrived!...

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#DONTTOUCHMYCLOTHES

FashionPROFESSIONALSociety

On about how colour and clothes are an important expression of culture and identity for Afghan women in contemporary society. Clothing is an expression, image and personality...

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COOLHUNTING FOR INCLUSION

CultureEducationPROFESSIONALTravel

In this article, I will bring the topic of Coolhunting once again, but now I’m going to present it in a practical and applied way. I did...

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A CLOUD OF SPRAY MADE OF METALS.

ArchitectureArtSTARTER

Sou Fujimoto architects, a Tokyo-based architectural firm founded by the outstanding Japanese architect Sou Fujimoto, has reinvented the significance of the “tower” in the twenty-first century with...

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TECH OFFERS WHEELS FOR INCLUSIVE TOURISM

50 PlusAutomotiveMobilityPROFESSIONALTechnology

What is it? As a consequence of rapid advancements in technology and information abundance, the tourism sector kept booming and growing before COVID-19 hit. Arranging all accommodations, transportation,...

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INNOVATION

EducationEXPERTWork

Why is Innovation not just a tool? Over the past 15 years in which I have worked in the future of consulting, trends, and strategic innovation market, I...

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EMOTIONAL INTELLIGENCENewsPost Covid-19PROFESSIONALTrends

A curious event has been calling my attention and I feel it is not ending anytime soon: social and behavioral movements are blending more and more. We...

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ARE YOU LOVIN’ IT?!

Digital CommunicationFashionFoodMarketingSTARTER

What is it? Fast food and luxury fashion, you might think this is an unordinary combination. But you might be wrong… Luxury brands have found a new partner to...

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DO NOT READ THIS WHILE EATING

Digital CommunicationFoodI WANT TO ESCAPEMarketingSTARTER

What is it? A moldy burger? We hear you think, why the hell would you advertise food that looks like it will literally kill you. Yes, we all prefer...

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CHALLENGE FOR FREE ADVERTISING

Digital CommunicationFoodMarketingMillennials/Generation ZSocial MediaSTARTER

What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows...

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INTERVIEW JOAQUIN AUSEJO ASIAIN

EMOTIONAL INTELLIGENCEEXPERTHospitalityInterview

Who Are You? A young hotelier, passionate about his mission: hosting and servicing people who want to enjoy the good things in life. I lead two top luxury...

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TASTING WITHOUT TASTE

Covid-19FoodPost Covid-19STARTER

What is it? Imagine waking up and you are unable to smell your morning coffee (and your darling’s morning breath). Or you cannot taste the delicious burger that you were...

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LV MEETS THE GAME INDUSTRY

EntertainmentFashionGamesSTARTERTechnology

What is it? For the 2019 League of Legends world championship finals in Paris, Louis Vuitton and League of Legends collaborated to create different kinds of material...

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EVERLASTING FLOWERS

ArtDesignEducationMaterialsSTARTERSustainability

When plastic pollution metamorphoses into flower sculpture… What is it? Plastic artist William Amor transforms plastic waste into graceful flower arrangements. Jewellery, interior decorations, monumental installations… The...

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THE ARCADIA EARTH MUSEUM

ArtEducationEXPERIENCE ECONOMYMETA/VRSTARTERSustainability

What is it? The Arcada Earth Museum, where artists and scientists have highlighted the most pressing issues about sustainability through the form of augmented reality, virtual reality,...

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A LOVELY USE OF CARBON DIOXIDE

Cool-TechFoodSTARTERSustainabilityTechnology

What it is? Gregory Constantine and Stafford Sheehan the co-founders of “Air Company”, a technology and design company situated in New York that creates products which help...

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YOU’LL NEVER EAT ALONE

Digital CommunicationFoodHospitalityMillennialsSTARTER

What is it? The way in which millennials make contact between themsleves is different from previous generations. Digital natives find it natural to date a person they just...

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WASTE BEER WILL REVIVE

Covid-19FoodPROFESSIONALSustainability

What is it? Let’s rewind to late 2019: Japan is expecting a gigantic positive economic impact in 2020 as the future host of the Summer Olympics. Major sporting...

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COOK AT HOME WITH A TOP CHEF

Covid-19EXPERIENCE ECONOMYFoodPost Covid-19PROFESSIONAL

What is it? Award winning chef and restauranteur Adam Handling, a Scottish owner of five restaurants in the London area has always been asked why he hasn’t launched...

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THE SUSTAINABLE CITY

CityHealthLivingPROFESSIONALSustainability

Coming from an Arab country, Lebanon, and moving to Dubai for a few years was a fascinating experience for me. The feeling was completely normal among many...

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UN-BLOCKCHAIN

HospitalityNewsSTARTERTechnology

What is it? Think of blockchain as a ‘new internet for the travel industry’. Where we once thought the internet would be a fad, we are all now...

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CHRONOTYPE

HealthLongevitySocietySTARTERWork

I hate mornings! My perfect morning starts after 9am, but most of my life I have been thinking that I’m lazy, because it’s what you hear, when...

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THE SEX WORK REVOLUTION

Covid-19CultureMillennials/Generation ZPROFESSIONALSexWork

It’s the oldest job in the world — yet it’s considered a hateful and fallen choice of work: prostitution. The chances of you wishing to be in this profession...

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BUSINESS PULSE

EducationEXPERTNewsWork

Business has changed. Why hasn’t management done it yet? The management of companies has, until today, been influenced by the management principles created in the 2nd Industrial...

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DEEPFAKES AND FASHION ADVERTISING

BeautyEMOTIONAL INTELLIGENCEFashionMarketingTechnology

Around 2017, the “deepfake” term began travelling around the internet, raising people’s eyebrows when reacting to what is known as a video or audio content that has...

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WHEN COMPUTERS START READING OUR MINDS

ARTIFICIAL INTELLIGENCEBig DataEXPERTHUMAN/MACHINE INTERACTIONSURVEILLANCE SOCIETYTechnology

Facebook along with other social media companies already use data to make pretty reliable guesses about everything from a woman being pregnant to someone planning to buy...

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INTERVIEW ERICH STEINBOCK

EducationEMOTIONAL INTELLIGENCEEXPERTHospitalityInterviewTechnology

EMOTIONAL INTELLIGENCE IN HOTELS — AND BEYOND. Hospitality Thought leader Erich Steinbock Knows: The World needs Emotional Intelligence Who Are you? Officially retired since 2014 but don’t believe it. Five...

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INTERVIEW ALEKSANDRA ZAKREVSKAYA

EXPERTHospitalityInterviewLeisureMillennials/Generation ZTravel

HOTELS ARE OFTEN TOO RIGID FOR MILLENNIALS EXPERIENCED TRAVELER ALEKSANDRA ZAKREVSKAYA SPEAKS OUT Who Are You? 33 years old. Born in Russia, raised in Belarus, now for more...

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INTERVIEW ALISON STYLES

EXPERTHospitalityInterviewLuxuryTourismTravel

Who Are you? UK born. Started traveling at 16 — Switzerland, South Africa, Australia, Asia. Made a three decades career out of it, until now. Fell in love with the...

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WHERE DID I PARK AGAIN?

HospitalitySTARTERTechnology

What is it? A Ryokan is a traditional Japanese style inn where you can experience traditional Japanese lifestyle and hospitality with elements like tatami floors, futon beds incorporated...

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GUCCI BUNS IN MY MOUTH

FashionFoodHospitalityLuxuryNews

What is it? Well, not those kinds of buns, I mean Taka bun by Gucci Osteria. Food and Fashion meet in a bold collaboration that is nothing short...

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THE TASTE OF THE HEIGHTS

FoodHospitalitySTARTERSustainabilityTravel

What is it? Imagine yourself immersing into the culture of a village, eating local and ancient products, and feeling part of the tradition. Virgilio Martinez has opened a...

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TITANIUM AND GRAPES

ArchitectureFoodHospitalityLuxuryTourism

What is it? Surrounded by vineyards, a cellar and the medieval town Elciego (La Rioja, Spain), we find Hotel Marqués de Riscal, A luxury Collection Hotel by Marriot...

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DENVER’S GREEN REVOLUTION

FoodI WANT TO ESCAPEMillennialsSTARTER

What is it? When we think about traveling food and beverage tours, many of us imagine driving along massive grapevine fields in Burgundy, or gawking at the seafood...

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ROBOGEE: HOPE FOR REFUGEES

EducationGadgetsNewsPROFESSIONALTechnology

Refugees are often described as helpless people with no future, scary or even capable of committing crimes, but the misinformation and stereotypes are far from the truth....

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THE ARCHITECT OF THE FUTURE!

ArchitectureCityHealthLivingSTARTERSustainability

Imagine, you are walking in the most normal city of the future surrounded by technology, beautiful buildings and green areas everywhere. You are enjoying the view and...

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SEXY 2020

Covid-19CultureHUMAN RELATIONSPROFESSIONALSexSocial Media

Let’s talk about SEX. Its industry, its bodies, its esthetics and its economy. This topic is far too old to be considered a cool sign in itself. But,...

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THE COOLEST SEEDS BANK

ArchitectureCovid-19FoodI WANT TO ESCAPESTARTER

What is it? Life on Earth is under siege and a worldwide apocalypse could be near because of multiple nuclear disasters. This scenario is the foundation for many...

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THE FUTURE OF BUSINESS MODELS

EconomicFinancialPROFESSIONALWork

“It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that...

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