Sectors Archives

PIZZA HUT REVIVES YOUR CHILDHOOD “NEWSTALGIA”

Pizza Hut, one of the most recognized brands around the globe, has just launched its newest brand campaign: “Newstalgia” (New + Nostalgia). Pizza Hut’s latest strategy will devote all efforts…

THE SUSTAINABLE CITY

Coming from an Arab country, Lebanon, and moving to Dubai for a few years was a fascinating experience for me. The feeling was completely normal among many expats to experience…

UN-BLOCKCHAIN

What is it? Think of blockchain as a ‘new internet for the travel industry’. Where we once thought the internet would be a fad, we are all now incredibly reliant on…

CHRONOTYPE

I hate mornings! My perfect morning starts after 9am, but most of my life I have been thinking that I’m lazy, because it’s what you hear, when you don’t fit…

CITYHUB: YOUR KEY TO THE CITY

What is it? CityHub, in a nutshell, is a “urban hotel for digital natives”. It is an ingenious champion of tech-infused hospitality. Think: part hotel, part hostel, part tech heaven. As…

BOTTICELLI, FILTERS AND DUCKFACES. THE UFFIZI’S TIK TOK

In April 2020 the Uffizi Gallery in Florence, Italy, one of the most famous art museums in the world, opened its account on Tik Tok (@uffizi galleries). The Uffizi Gallery…

THE SEX WORK REVOLUTION

It’s the oldest job in the world — yet it’s considered a hateful and fallen choice of work: prostitution. The chances of you wishing to be in this profession when you were…

Business has changed. Why hasn’t management done it yet? The management of companies has, until today, been influenced by the management principles created in the 2nd Industrial Revolution, principles based…

HOW TO APPLY TRENDS IN STRATEGIC COMMUNICATION

As the usual in strategic approaches, I will start my point with why this article. I’ve worked with Communication since 2008 and with Trends Research since 2014, and during this journey the…

THE SCIENCE OF WELL-BEING: EXERCISE YOUR MOOD

Research suggests that 30 minutes a day of exercise can boost your mood in addition to making your body healthier. In times where our mental health is struggling more than…