Food & Beverages Trend and Innovation research program

Put things in motion

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You have to let it fuel you

I made posters out of the negative comments [I received]. These canvases have snarky comments from people. If a critic writes something, I tend to want to [hang] it up in my office and let it fuel me.”

Ethan Brown

Beyond Meat CEO

Every significant invention must be startling, unexpected, and must come into a world that is not prepared for it.

Edwin Land

c. 1909–1991

Key Features and Facts

see trends as meaningful opportunities