Put things in motion

• Aimed to make you more trends – and innovation sensitive.
• Able to learn from international experts – thought leaders, CEOs, consultants, academics – about the validated trends that will stamp the future of food & beverages.
• Targeted towards experiencing how other participating Cool Hunters view the future. What they consider the most attractive and inspiring Seeds of new developments with Future Growth Potential.

Brands, billionaires, and CEOs rely on our custom workshops, keynotes and dedicated advisors to kickstart their innovation process and find better ideas faster.

Based on the inspirational trends of the international thought leaders, you are going to hunt for Cool Seeds of new developments in food & beverages industry – and related fields like health, fitness, wellness and big tech.

Our joined definition of cool: is attractive and inspiring with Future Growth Potential.

You are going to Hunt for your Cool Seed and blog about it. (We will teach you how to communicate in your blog impactful.)

All blogs will be gathered at secluded virtual workspace, exclusively created for you as a participating Cool Hunter. You will be able to experience what the other Cool Hunters consider their most exciting and powerful Cool Seeds with Future Growth Potential. Also, when the master classes are finished the work space will stay available to you. For knowledge generation and longer-term inspiration.

All Cool Seeds will be rated and commented on. With two clicks you are empowered to see what Cool Seeds are internationally considered the coolest and/or most powerful. You will also notice what’s bubbling under. Probably, you’ll also discover some hidden pearls, with immediate relevancy for your actual business and profession.

“Every significant invention must be startling, unexpected, and must come into a world that is not prepared for it.”

• Substantially improved trends- and innovation sensitivity.
• Raised creativity.
• Solid claim to know and understand trends better.
• A discussion platform on how to implement both relevant Cool Seeds and validated trends.
• International connection with the other participating Cool Hunters.
• Chances that your best Cool Seeds will be communicated and presented to the prestigious thought leaders who helped us to constitute the validated inspirational trends, that founded the International Cool Food & Beverages Hunt.
  training in buildings just for them.

Based on the interviews with the thought leaders we have selected five leading trends. We will make inspiring presentations around them. These will be given in the master classes by prof. dr. Carl Rohde plus several thought leaders.

• Intensifying Motivation. What does next-step engaging and involving look like? Both in the gym, where the walls have fallen down. And in the online world of streaming. Plus in all the hybrids in between. Gamification will be a key word. Another keyword, further in the future: Empowerment by the Virtual Skin. Even further away: VR. Back to earth today: How to Intensify Motivation in order to recruit, satisfy and retain clients better
  
  
• The Rise of the Virtual Skin is important enough to spend the second master class on. In the near future expect ever more meticulous tracking & monitoring & data generation. Where will this take us? What will it look like? What are the most attractive and inspiring Cool Seeds
  
  
• The Future Growth Trinity: Fitness, Health and Food. What will their next steps of intertwining look like? From lobbying our governments to the role of AI in organizing data-based personalized improvements. Related: AI’s ubiquitous role in the future of fitness. Also related: New definitions of deeper wellness – and how to create them.
  
  
• How the Soft Spots of younger Millennials and Generation Z are transforming fitness. How to bond with these earbud generations. In all their gym-hopping fickleness, always on the run for the next Instagram-fueled vibe & trend. And also: How to welcome the Silver Generations more convincingly than we do now, at the often intimidating fitness floors.
  
  
• Experience Economy revisited. Refining the touch point journey-next-step. Implementing superior emotional intelligence. More humanity, but infused with technological support.

At the end of the course, we will discuss whether new themes have popped up. For a potential next round of cool Hunting. 

All Masterclasses will start from Tuesdays or Fridays, weekly at the following timeframes:

• Amsterdam (18:00 till 21:00)
• Los Angels  (09:00 till 12:00)
• New York    (12:00 till 15:00)

All 2021 sessions are sold out, mail us if you are interested. We will offer new Masterclasses in 2022 and announce the dates in due time.