Hospitality Trend and Innovation research program
Being strong means being both physically and mentally strong to me. I think they are connected: a strong body gives good posture, good posture gives great confidence; strong muscles give more energy, more energy can help you achieve more things, more achievements help you feel accomplished.
Erik Blomberg
Eleiko CEO
Jerome of Stridon
c. 342–347
see trends as meaningful opportunities
Cool Hunting is a proven methodology
The International Cool Fitness Hunt will consist of five master classes. Each will present and discuss a powerful trend, as validated by the though leaders. In each master class the most inspiring Cool Seeds of the week before will be interactively discussed. Next to the presentation of a new topic based on validated trends
Brands, billionaires, and CEOs rely on our custom workshops, keynotes and dedicated advisors to kickstart their innovation process and find better ideas faster.
Based on the inspirational trends of the international thought leaders, you are going to hunt for Cool Seeds of new developments in fitness industry – and related fields like health, food, wellness and big tech.
Our joined definition of cool: is attractive and inspiring with Future Growth Potential.
You are going to Hunt for your Cool Seed and blog about it. (We will teach you how to communicate in your blog impactful.)
All blogs will be gathered at secluded virtual workspace, exclusively created for you as a participating Cool Hunter. You will be able to experience what the other Cool Hunters consider their most exciting and powerful Cool Seeds with Future Growth Potential. Also, when the master classes are finished the work space will stay available to you. For knowledge generation and longer-term inspiration.
All Cool Seeds will be rated and commented on. With two clicks you are empowered to see what Cool Seeds are internationally considered the coolest and/or most powerful. You will also notice what’s bubbling under. Probably, you’ll also discover some hidden pearls, with immediate relevancy for your actual business and profession.
Based on the interviews with the thought leaders we have selected five leading trends. We will make inspiring presentations around them. These will be given in the master classes by prof. dr. Carl Rohde plus several thought leaders.
At the end of the course, we will discuss whether new themes have popped up. For a potential next round of cool Hunting.
All Masterclasses will start from Tuesdays or Fridays, weekly at the following timeframes:
All 2021 sessions are sold out, mail us if you are interested. We will offer new Masterclasses in 2022 and announce the dates in due time.
