Hospitality Trend and Innovation research program

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Being strong means being both physically and mentally strong to me. I think they are connected: a strong body gives good posture, good posture gives great confidence; strong muscles give more energy, more energy can help you achieve more things, more achievements help you feel accomplished.

Erik Blomberg

Eleiko CEO

Good, better, best. Never let it rest. Until your good is better and your better is best.

Jerome of Stridon

c. 342–347

Key Features and Facts

see trends as meaningful opportunities