Hospitality Trend and Innovation research program

Put things in motion

join our INTERNATIONAL COOL Hospitality hunt

STRONG IS FOCUSED.

Being strong means being both physically and mentally strong to me. I think they are connected: a strong body gives good posture, good posture gives great confidence; strong muscles give more energy, more energy can help you achieve more things, more achievements help you feel accomplished.

Erik Blomberg

Eleiko CEO

Good, better, best. Never let it rest. Until your good is better and your better is best.

Jerome of Stridon

c. 342–347

Key Features and Facts

see trends as meaningful opportunities

300+ Empowered Clients

Find out why hundreds of brands and companies swear by Science of the Time as their trusted global business partner.

Testimonials

10,000+ Happy Customers

Gustavo Silva - Student, University of Lisbon

"Mind-blowing

The Cool Tech Webinar program is a great opportunity to learn more about what’s next and develop the skills to be able to see beyond. It’s not about just find what is hype but understand behaviours and what is behind each seed. Carl brings to us several books as reference to prove his arguments and he is always willing to listen from us and share his knowledge. Besides that , you are involved in a multicultural environment with students from all over the world and have the opportunity to grow your network.

Martine Overdijk-Kerkhoff - Director Agri & Business, HAS University

"Brilliant

I know Carl Rohde now for almost a decade. Especially the last half of it my team of teachers and students have participated in the Cool Food & Agriculture Hunt. (Actually, we have set it up with Rohde.) Cool Hunt is a refreshing combination of sparkling teaching and solid research. All involved teachers appreciate both Rohde’s enthusiasm and the depth of his validated food trends. We are looking for ways to extend the project in the near future.

Bryan K. O'Rourke - CEO, Fitness Industry Technology Council

"A must-have

I have met Dr. Carl Rohde at several conferences where we were both keynote speakers. I greatly respect his abilities as a speaker, thought leader, teacher and researcher. Carl demonstrates a rare combination of academic depth and sharp practical business insights. His work on future forecasting hunts for the fitness industry with several universities in the world is exceptional. The results are always sharp, surprising, and sometimes provocative but always based on sound & solid research. I hope to continue collaborating with Carl, deepening our bond in the decades ahead.

Kelly van Gemert - Student, Fontys International Lifestyle Studies (ILS)

"Why didn't I think of that?

The Cool Hunt masterclasses by Carl Rhode were the most inspiring classes I followed throughout my school year. They show a refreshing, philosophical point of view on the world for everyone that wants to dive deeper than just the latest gadgets and hypes. The lectures are interactive and have profound content on different sectors of society. I enjoyed listening to the expertise and wit of professor Rhode.

Masterclass Packages

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Pick One

59
Per User/Masterclass

Features

  • Up to 1 Masterclass
  • Online Webinar
  • Online Workspace
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Recommended

Professional

159
Per User/3 Masterclasses

Features

  • Up to 3 Masterclasses
  • Online Webinars
  • Online Workspace
  • Recorded Version Online
  • Trend Insights Leaders Several Industry Leaders will present and deliver Trend Insights and accompanying Cool Hunt questions.
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Master

239
Per User/ 5 Masterclasses

Features

  • Up to 5 Masterclasses
  • Online Webinars
  • Online Workspace
  • Recorded Version Online
  • Trend Insights Leaders Several Industry Leaders will present and deliver Trend Insights and accompanying Cool Hunt questions.
  • Access to all Interviews
Mail Us

Get In Touch

Let's Put Things In Motion

Please feel free to reach out to us. We love exiciting new projects. Also, if you are interested in working with us or becoming a member of our network, do let us know.