About Us

We help companies worldwide to innovate in credible ways, innovative based on serious trend research.


We go for a sharp and practical business sense, combined with methodologically scientific depth.

Futurist’s Club

We have a qualified growing network of aspiring expert writers and followers on Medium. Read or join (click on the icon)


We train thousands of students from all over the world, to become more trend- and innovation sensitive.


We offer Interactive Media Presentations/Lectures with real-time Event Voting, Quiz, Survey and Training Evaluation. Innovative and Intuitive


We inspire our clients by showing them relevant and validated trends and the impact on business.

Video & Podcasts

We offer weekly video/podcasts on our site and various other platforms like iTunes, Spotify, Soundcloud & Youtube

Our story

Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. A list of these companies can be found in the logo caroussel below. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China.

Our company focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.



is eager to bring the highest level of professionalism and expertise in Social & Market Research and other assignments. We deliver services of the best quality and highest standards to the utmost satisfaction of our clients worldwide.