In Explore you can read some of the best examples selected by our Coolhunters.
Many people claim they can foretell the future. For all we know, they are wrong. Nobody is capable of such prophecies. What one can do is identify the most important signs happening right now to create a better view on what is coming. That is where our Coolhunt methodology comes in hand.
We call the process of sign research Science of Cool. Being a Coolhunter means you study the world 24 hours a day, 7 days a week, 365 days a year. Still, you won’t be able to do this on your own. Analysing and interpreting well-documented examples from other experts is key if you want to understand what is happening now as well as in the future.
You will not operate solely in this process. If you’re involved in one of our projects you will plant seeds along with other Coolhunters/contributors.
Eventually you will harvest new lines and ideas, and this is the first step in finding and creating new signs. If you’re new to the field of sign research, you can join us in ‘open projects’. Submit your examples here to interact with Coolhunters from around the globe!
Not clever: “This Cool Seeds of the New has Future Growth Potential because I think it will grow in the future.”
Clever: “I think this Cool Seed of the New has Future Growth Potential, because it aims to improve your health in an apps-empowered, fun way. I think it will both appeal to the younger generations, because they are living in an apps-culture. But I also think it will appeal to the 50+ generation, because they are ageing and they all want to keep in good health.”
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