WHAT IT IS?
The ‘Rui-katsu’ crying therapies (Tokyo, Japan) — ‘Rui-Katsu’ means “to seek tears” — emerged in 2013 to offer Japanese people a means of escape that would allow them to express their emotions. The first ‘Rui-katsu’ sessions were organized by Hiroki Terai, a Tokyo entrepreneur who launched a service he called “group crying”. At that time in his life, Hiroki Terai discovered that the true emotions of the Japanese were hidden behind their permanent smiles. His first project consisted of organizing ceremonies for couples who wanted to celebrate their divorce. In those ceremonies, the climax came when the newly divorced destroyed their wedding rings with the blow of a hammer. Most of the couples claimed that crying had a healing effect on them, and that comment told Hiroki what the way forward might be.
WHY IT’S COOL?
It allows you to immerse yourself in your inner self and dive deeper into your doubts and fears, which guides you to feel better overall. Through this kind of therapy you can discover things that, knowingly or unknowingly, hurt you and impede your growth as a person, and then find ways to let go of them.
WHY IT HAS FUTURE GROWTH POTENTIAL?
According to a study by Hotels.com, 95% of Millennials say they travel with the goal of enriching their mental or physical health, broadening their horizons or learning new skills. This so-called “Generation of Personal Enrichment” is made up of travelers interested in learning-based vacations and retreats that enhance mental health and well-being. From Onsen therapy over swimming in wild waters to animal therapy. From music therapy to conscious sexuality retreats. Others search for life-coaching retreats, laughter therapy, chromotherapy and the crying therapies, described here. It all fits the Generation of Personal Enrichment.
Hotels must assess how to adapt their offerings to these new desires and wants.
For further information about Rui-katsu: https://www.japantrends.com/rui-katsu-group-crying-for-stress-relief/