WHAT IT IS?
Tourism and travel have become an essential part of our lives. Now more than ever, part of our yearn to travel is derived from our feeling of belonging. We want to be able to go to a special place and feel like a part of it. Being a part of the local experience and understanding just a tiny aspect of another person’s way of life is enriching, inspiring, and will always be Cool. We may call this local-iscious, in the broad sense of the word. Barcelona is a city which, when you know where to look, is bursting with experiences like that. But few compare to the knowledge and privilege of entering the ‘Vila Viniteca.’
WHY IT’S COOL?
The moment you enter the store, you will understand why several Michelin-starred restaurants choose ‘Vila Viniteca’ as their main cheese and wine supplier. While only one shop, ‘Vila Viniteca’ understands what it means to offer enlightened hospitality.
Whether you are an experienced chef or a Spanish newcomer, the employees are happy to include you in their love for all Catalan ingredients. In ‘Vila Viniteca’, you can have a wine and cheese tasting, meant to bring you through the various regions of Catalonia. Our waiter meticulously explained the process of raising Bellota ham pigs, and then guided us through an array of local cheeses and wines. The employees are happy, have a clear love for their ingredients, and enjoy sharing their culture with foreigners. They all understand and believe in the company’s philosophy: find and bring the best possible product to the client. This becomes obvious through simply interacting with them. This kind of emotional intelligence, not only being at the guest’s service but also demonstrating passion through your work, makes ‘Vila Viniteca’ special and Cool.
WHY IT HAS FUTURE GROWTH POTENTIAL?
This idea might not be new in theory, but this type of enlightened hospitality, brought with emotional intelligence, is rarely followed through in practice. A business that is able to offer an authentic experience is only able to do so through hospitality where the customers and employees experience a genuine connection. That is emotional intelligence in action. So, while trends come and go, places like ‘Vila Viniteca’ will stand the test of time because they offer a deeper feeling of satisfaction and belonging that people will always remember. That’s Cool forever.
For further information about Vila Viniteca please click here!
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