GUCCI BUNS IN MY MOUTH

What is it?

Well, not those kinds of buns, I mean Taka bun by Gucci Osteria. Food and Fashion meet in a bold collaboration that is nothing short of stunning and whimsical. For a month in 2019, Gucci Osteria da Massimo Bottura Singapore edition was open to a select audience and housed at The Arts House. The highly lauded concept was developed by Gucci, in collaboration with chef Massimo Bottura — of three Michelin-starred Osteria Francescana — for Gucci Garden in Florence, Italy. This unique restaurant marries Gucci’s visionary spirit of eccentricity with world-renowned chef Massimo Bottura’s culinary magnificence, through the unique interpretation of chef Karime Lopez. Delectable Italian signatures will be presented on plates and bowls, featuring Gucci’s Herbarium motif — a whimsical Toile de Jouy design of cherry branches, leaves and flowers inspired by a pattern previously used on other items in the House’s ready to wear collections. It is a multi-sensorial experience that treats guests to a range of signature dishes like The Crunchy Part of the Lasagne, Taka Bun and Tostadas.

Gucci buns:

Why it’s Cool?

• While owning a Gucci bag is great, but owning some Gucci plates? Now, that’s truly winning in life. Imagine eating on those plates.
• Apart from the spectacular tableware, guests will be immersed in a gorgeous space with a contemporary Renaissance vibe, complete with the signature red Gucci Herbarium motif as a wallpaper.
• The exclusivity of a unique dining experience where fashion and cuisine intertwine.
• The once in a lifetime experience of curated dishes only for the Singapore edition in a setting in which the beautiful Gucci exuberance and vivaciousness is abundant throughout the restaurant. From the food to the décor, no detail is lacking.

Why it has future growth potential?

From the Chanel restaurant Beige by Alaine Ducasse in Tokyo, Japan to Dior Cafe in Seoul, Korea, designer brands have merged fashion and food to create gastronomical experiences. Fashion brands have a huge following and expanding their lines to food is not a huge surprise. With the success of designer fashion brands in food, it shows that there is a place for them in the hospitality industry. The pop-up restaurant in Singapore did not disappoint with its culinary dishes and Gucci brand incorporated on every inch of the space

A luxury fashion house collaborating with a renowned chef Massimo Bottura of three Michelin-starred Osteria Francescana to bring an unparalleled gastronomic affair at its exclusive pop-up restaurant. Everyone wants to experience a bit of luxury, with a designer brand offering food, it becomes more reachable and levels up your dining experience even with just a bun. With how well it is being received, it is the rise of fashion brands in hospitality.