LUXURY Archives

DENGO MAKES THE CACAO FARMER PART OF THE LUXURY

“What if the next luxury ingredient is not rarity, but recognition?” “The story is no longer about hiding where something comes from, but knowing exactly where it comes from.” Take…

WHERE AI REMEMBERS YOUR NOSE

“Your fragrance stops being a product you choose. It becomes a personal library that remembers you.” Take Away Instead of buying one fragrance and sticking with it, imagine a digital…

THE REGENERATIVE CRAFT RESIDENCY

“The story cannot be separated from the people and place that created it.” Take Away A regenerative craft residency brings a small group of guests close to makers, materials and…

“What if luxury hospitality stopped inventing “local experiences” and started learning the little rituals that locals actually use?” Take Away At some luxury hotels, something subtle is happening. In Kyoto,…

THE LUXURY HIDING IN THE FOOTBALL CLUBS YOU’VE NEVER HEARD OF

“The next cult fashion object may carry the badge of a football club most people have never heard of. That’s Status Luxury Revisited. Mainly from a Gen Z perspective.” “The…

CYCLE-AWARE HOSPITALITY

“Wellness adapts to changing energy and recovery needs.” Take Away Cycle-aware hospitality offers optional room temperature, nutrition, movement, pain relief and rest choices informed by menstrual or hormonal phases. Recognising…

THE CLOSED-LOOP LUXURY SALON

“A private salon creates intimacy around discovery.” “Dinner, conversation and discovery happen around the product.” “The circle has to be worth joining.” Take Away In Shanghai, luxury is quietly moving…

THE FUTURE OF LUXURY AVIATION WHEN SLEEP BECOMES A LUXURY YOU CAN BUY

Take Away Air New Zealand is doing something intriguing: it has taken one of the great privileges of Business Class, the bed, and made it available as a separate, bookable…

THE BIOGRAPHICAL HEIRLOOM

“The product is no longer simply bespoke.The story becomes bespoke.” Take Away What if your life became the raw material of your next luxury object? A grandmother’s handwriting. An old…

Sensory Hospitality: When Scent Becomes the Ultimate Touchpoint

What Is It? Hospitality doesn’t always need futuristic technology to create unforgettable experiences. Sometimes, the most powerful innovations are grounded in something as simple as scent. The Westin Tokyo, part…