LUXURY Archives

Why EVA Floors by ITC Hotels Are Changing Luxury Hospitality

What Is It? When ITC Hotels, one of India’s most iconic luxury hotel chains, decided to redefine hospitality, the brand did not begin with marble lobbies or grand chandeliers. Instead,…

St. Regis Evening Ritual: The Art of Champagne Sabering Explained

What Is It? At St. Regis Hotels & Resorts, the Evening Ritual is a signature tradition that marks the transition from day to night. This daily ceremony—Champagne sabering—draws inspiration from…

Floating Cinemas: The Next Big Trend in Experiential Entertainment

What Is It? Floating cinemas are open-air movie experiences on water. Guests watch films from small boats, floating platforms, or inflatable rafts. Instead of sitting in a dark theater with…

Biohacking Luxury: How Amanzoe Is Redefining Fitness Travel

What Is It? Amanzoe, one of Greece’s most exclusive luxury resorts, is redefining hospitality by integrating Cellgym Intermittent Hypoxia-Hyperoxia Training (IHHT) into its fitness concept. Unlike a traditional gym workout,…

Sky Villa Bali: The Boeing 737 Luxury Stay on the Edge of the World

What Is It? Welcome on board. Your destination is Bali. The Boeing 737 Villa Bali is the world’s first luxury villa created from a converted airplane. It sits dramatically on…

Frozen Wonder: The Ice Hotel That Melts Back Into Nature

What Is It? The Ice Hotel at Bâlea Lake is a seasonal masterpiece, rebuilt every winter entirely from snow and crystal-clear ice blocks cut directly from the frozen lake. The…

Gravity Unplugged: The Rise of Zero-G Luxury Adventure

What Is It? Close your eyes and picture this: you’re strapped in, engines roaring—then suddenly, gravity lets go. Your body lifts. Laughter escapes. For the first time in your life,…

Ultraviolet: A Multisensory Dinner Where Reality Melts

What Is It? In Shanghai, there is a restaurant that completely redefines what it means to go out for dinner. Ultraviolet, created by chef Paul Pairet, is not simply about…

Sleeping in the Future: Inside Shebara Resort’s Sci-Fi Island Escape

What Is It? Imagine arriving at a remote island where the architecture looks less like a hotel and more like something landed from outer space. Shebara Resort, located in Saudi…

Stay Fermented: The Next Big Thing in Wellness Travel

Perched on a lush hill in Kitanakagusuku Village, Okinawa, the EM Wellness Kurashinohakko Lifestyle Resort isn’t just a wellness hotel; it’s an experiment in living with fermentation. Its philosophy uses…