The Covid-19 pandemic didn’t just rattle the hospitality industry—it shook it to its very core. Hotels, restaurants, and tourism-related businesses faced unprecedented challenges, many of them closing their doors permanently. Those that survived were left scrambling to attract and retain skilled talent in a drastically changed landscape. Enter Perkbox, a UK-based company offering a lifeline with its innovative approach to employee benefits.
What Is It?
Perkbox is the hospitality industry’s secret weapon in the fight to retain top talent. As businesses grapple with how to show appreciation and support in a remote or hybrid work environment, Perkbox steps in with a wide range of benefits and resources designed to improve employees’ work-life balance. Whether it’s gifting employees a digital voucher for the holidays, treating them to a free lunch, or offering an early finish on a Friday, Perkbox makes it easy for companies to show they care, all through a seamless and user-friendly app.
But Perkbox isn’t just about material perks. The platform also offers health tips, exercise videos, and meditation tracks, providing a holistic approach to employee well-being. Companies like Agoda and Dakota Hotels UK are leveraging Perkbox to showcase their emotional intelligence, making hospitality careers not just a job, but a meaningful and purpose-driven experience.
Why Is It Cool?
In an industry where morale can be as fragile as a soufflé, Perkbox gives HR departments the creative tools they need to offer employees exceptional perks that truly make a difference. Imagine getting a notification for free airport parking, discounted movie tickets, or a gym membership—small perks that pack a big punch when it comes to boosting morale and productivity.
And let’s not forget the mental health crisis exacerbated by the pandemic. Perkbox users can access a treasure trove of resources, from meditation guides to fitness routines and sleep aids. This focus on psychological well-being isn’t just a trend; it’s a necessity in today’s high-pressure work environments.
As Hayley Pearce, Organizational Development Manager, puts it, “Prior to Perkbox, we had a degree of inconsistency and a lack of transparency around the benefits we provided. Perkbox has most definitely solved that for us.”
Why Does It Have Future Growth Potential?
The hospitality industry worldwide is grappling with the challenge of attracting and retaining skilled employees. While smart rooms and virtual concierges offer short-term fixes, the real key to success lies in how companies treat their people. Programs like Perkbox not only provide preferential treatment to top talent but also offer a cost-effective way for HR to manage daily operations.
Burnout is a significant issue in the hospitality sector, and turnover rates remain high. Companies that prioritize emotional intelligence and invest in tools like Perkbox are better positioned to retain their most valuable employees and move their vision forward. As the industry continues to recover and rebuild, Perkbox and similar platforms will play a crucial role in shaping a more sustainable, employee-centric future.
Author: Trevor Henry Yost
Editor: Andrés Felipe Velasco (Colombia)
Resourced Links
- Hospitality Labor Shortages: https://hospitalityinsights.ehl.edu/skills-gap-hospitality-industry
- Dakota Hotels UK signs with Perkbox: https://www.perkbox.com/uk/resources/press-releases/dakota-hotels-scales-its-employee-experience-offering-to-support-multi-location-expansion
- Perkbox Home Page: https://www.perkbox.com/uk-cost-of-living
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