Tourism and travel have become an essential part of our lives. Now more than ever, Part of our yearn to travel is derived from our feeling of belonging. We want to be able to go to a special place and feel like a part of it. Being a part of the local experience and understanding just a tiny aspect of another person’s way of life is enriching, inspiring and will always be ‘cool.’ Barcelona is a city which, when you know where to look, is bursting with experiences like that. But few compare to the knowledge and privilege of entering the Vila Vinateca.
Why it’s Cool?
The moment you enter the store, you will understand why so many Michelin starred restaurants choose Vila Vinateca as their main cheese and wine supplier. While only a shop, Vila Vinateca understands what it means to offer enlightened hospitality. Whether you are an experienced chef or a Spanish newcomer, the employees are happy to include you in their love for all ingredients Catalan. In Vila Vinateca, you can have a wine and cheese tasting meant to bring you through the various regions of Catalonia. Our waiter meticulously explained the process of raising Bellota ham pigs, and then guided us through an array of local cheeses and wines. The employees were happy, had a clear love for their ingredients and were happy to share their culture with foreigners. They all understand and believe in the company’s philosophy: Find and bring the best possible product to the client.
Why it has future growth potential?
This idea might not be new in theory, but this type of enlightened hospitality is rarely followed through in practice. A business that is able to offer an authentic experience is only able to do so through hospitality where the customers and employees experience a genuine connection. So, while trends come and go, places like Vila Vinateca will stand the test of time because they offer a deeper feeling of satisfaction and belonging that people will always remember.